Cansu Gülşen Email & Phone Number

Product Management:• Identification and management of new categories and products suitable for the brand with R&D department.• Management of product packaging, content differentiation, and improvement processes according to competitor and trend analysis.• Determination of market trend approaches with field trips and competitor analysis.• Executing packaging and design approaches in the new product development processes.• Management of design and printing processes• Conducting in-house new product tasting tests and process managementMarketing:• Follow up on the brand's corporate identity, positioning, strategic approach, packaging designs, and concept studies with the agencies.• Managing all sponsorship processes.• Brand positioning and selection of suitable collaborations according to our target consumer market. Digital Marketing:• Coordinating the freelancer digital marketing team of 8-10 people.• Ensuring process flow with the e-commerce department.• Executing and monitoring monthly social media and Linkedin plan control.• Taking action about BTL marketing campaigns.

Coffee and Coffee Solutions (OTG) - Kaldi Coffee- Management of the web sites, BTL plans and e - commerce panels within managing campaings and strategies.- In charge of managing of the social media acounts and sponsored contents.- Executed "Integrated Marketing Communications", brand collobrates and marketing processes.- Planned and managed e - commerce process, monitoring six different marketplaces. - Actively managing e - commerce order system within departments.- Creating and deciding new brand logo, slogan and stories.- Coordinating new sub brand strategies, (via coffee snacks brand) determining design details of the new products and packaging. - Customer relationship management both online and offline channels.

İstanbul, Türkiye

Natural olive based products.- Managed the new brand and the process of newly released olive & olive oil brand. Executed designs and managed decision making processes about creative works. - Worked on brand differentiating incentive period.

- Worked on created strong brand recognation in Turkey . - Taking part in studies to increased the brand awareness. - Studied new product development processes.

Yüksek Lisans (Master), Stratejik Marka Yönetimi

Mimarlık Fakültesi Mezunu, Interior Architecture

Education record