Linh Cao Email & Phone Number

Vietnam

- Drove GMV growth at 1.4x versus 2023 target and 1.7x versus 2022 across all sub-categories; seller investment growth at 1.28x - Increased the contribution of Focus brands up to 25% in both GMV & investment- Optimized the onboarding process with cross functional team to ensure the critical brands getting onboard with high performance & investment - Initiated several projects to drive category and seller growth

Ho Chi Minh City, Vietnam

- Award: 1 Team of Responsibilities Award, 1 Pioneer Awards in 2020- Drove a sustainable business growth at 21% over 2 years with % contribution of on-going revenue increasing from 70% to 83% despite the Covid pandemic. Reach 60% of 2022 sale KPI just in Q1’22- Managed and developed a diversified portfolio of 150 clients across over 10 sectors. Set up and nurtured a strong & long-term partnership with key partners such as Unilever, Techcombank, Capital Land, Abbott, MJN, Vinamilk, Sanofi, FE Credit, Lazada, Loreal, Oppo, Vinfast… - Enhanced the effectiveness and quality of sale operation via initiating & developing a full sale funnel tracking system from lead to contract & invoice, standardizing all sale documents/materials, systematizing sales process and sales policy- Led a multi-functional team to commercialize, form-up and implement route to market plan for a new product line- Managed and being fully responsible for P&L of BD department in 2022- Built up and developed a team from 2 to 7 members with all exceeded KPI each year, independently led many cross-function projects making big impact on company development, achieved 3 individual awards in 2021 and had a clear individual development plan.

Hanoi, Vietnam

- Managed a distributed team of 3 members (1 Senior Executive and 2 Executives) to deliver in-depth presentation and analysis for 8 on-going accounts- Designed and implemented a development plan for FMCG sector in Hanoi and Central to achieve 25% growth in 2018- Conducted top to top meeting with key customers to formulate comprehensive growth strategies - Led a multi-functional team to customize solution package for strategic partners which resulted in a tie-up of $150K for all 3 core Nielsen solutions with 1 of the biggest local giants in Hanoi- Professional trainer about Vietnam retail and FMCG market trend and research at partners’ events such as Techcombank retailer event, in-house training.

Hanoi, Vietnam

- Award: 1 team Simply Excellent Awards, 2 team MD Awards and 1 nomination for individual MD Awards in 2018 – honorable prize presented by Managing Director for top 10 individuals/team- Set up the RMS client solution team as 1st in-house expert in Hanoi to drive the RMS business growth by building strong relationship with 6 on-going accounts and identifying new expansion opportunities- Increased RMS revenue by 1.7x in 2017, exceeded the commercial target with 30% upsize in which 65% came from all existing accounts and the rest was from new customers- Formed a well-rounded solution, which filled in white space in data solution market in Hanoi & Central through successfully upselling 3 other functions’ projects (Employee’s Satisfaction Monitor, Consumers’ Usage & Attitude Study, Marketing Concept Test)- Selected among high potential employees as member of Junior ExCom team which created and implemented initiatives to reinforce Nielsen core values, behaviors to enhance organizational capabilities.

Hochiminh City, Vietnam

- Award: 2 individual Simply Excellent Awards for consistently outstanding contribution in 2015 & 2016- Managed and enhanced servicing satisfaction of 12 on-going accounts (both multinational and local companies) by providing advanced consulting and actionable recommendation for customers’ long-term business growth- Contributed 33% to the new business growth in 2016 through prospecting and pitching partnership with a portfolio of > 20 new customers- Developed and executed 01 business expansion initiatives which achieved commercial revenue from $320K in the 1st year to nearly $600K in the next year.

Hochiminh City, Vietnam

- Synthesized and analyzed market data to assist business concerns for Unilever. Expanded role from 1 category specialist to cross-category (10 categories) champion and then key execution contact of Vietnam team to collaborate with regional team- Saved 20% working time on monthly delivery by optimizing report database cross categories for Unilever- Nielsen Trainer: led compulsory training courses on data visualization & interpretation for Nielsen junior members and clients.

Hochiminh City, Vietnam

- Assisted in developing and maintaining all supported POSM for Maybelline and L’Oreal cosmetic brands - Monitored effectiveness of suppliers on execution for Maybelline activation project in both modern trade and traditional trade channel.