As a seasoned Commercial Management Professional with over 10 years of experience in the FMCG sector, I specialize in driving business growth through strategic planning, data-driven insights, and cross-functional leadership. Currently, I lead the full Vietnam Commercial Planning & Performance at Anheuser-Busch InBev Vietnam, overseeing demand planning, sales operations, and commercial finance. My responsibilities include managing business cycles, from annual and quarterly planning to monthly routines, ensuring alignment with corporate objectives and driving continuous operational excellence.I have a strong track record in leveraging data to enhance performance, demonstrated by my leadership in creating and managing dashboards and data reporting systems that provide actionable insights. I also led the development of a data hub, improving data accessibility and market intelligence across the organization.Key accomplishments include developing the Vietnam Commercial Dashboard to track commercial performance, analyzing customer segmentation to drive growth and optimize product assortment, and creating a P&L dashboard that enhanced financial visibility and decision-making. Additionally, I successfully led the transition of a new distributor in just 15 days, ensuring a smooth continuation of operations and minimal disruption to the business. My dedication and impact have been recognized through multiple awards, including being named "Best Employee of the Year" twice.My technical skills include advanced proficiency in Power BI, Tableau, and SQL, which I use to drive data analysis and reporting. Additionally, I have strong project management capabilities, supporting my ability to lead complex initiatives from planning through execution.My expertise spans financial analysis, demand forecasting, and sales operations, where I manage cross-functional teams to achieve business goals. I am committed to enhancing operational efficiency, driving profitability, and delivering sustainable growth.