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Jeff is an experienced corporate and entrepreneurial executive with expertise in operations, marketing strategy, and data-driven program optimization. Jeff co-founded 89 Degrees, a loyalty and Customer Journey Management (CJM) marketing agency that had grown to 85 FTE at the time it was acquired in 2018. In addition, Jeff led the marketing function and served on the Executive Committee of Verbind, a venture-backed software company acquired by SAS, and managed sales and marketing for a recycling company acquired by Waste Management. He has also held leadership roles at Wells Fargo Bank and Accenture.Active in the community, Jeff has advised mission-driven organizations on pivotal strategic planning, operational efficiency, and marketing strategy for more than ten years. He is board co-chair of Community Consulting Teams (cctboston.org.) and a board member of Old North Illuminated (oldnorth.org)Jeff holds a BA from Claremont McKenna College and an MBA from the Wharton School of the University of Pennsylvania.
Worthycorp
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Managing PartnerWorthycorp Aug 2021 - PresentBoston, Massachusetts, United StatesWorthyCorp partners with mission-driven organizations, offering operational, marketing strategy, and technology expertise at affordable rates. WorthyCorp consultants work closely with client teams and their partner networks with the goal of ensuring the end result can be managed on an ongoing basis by the existing team. Please email jeffrey.caplan@worthycorp.net for more information.
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PartnerTechcxo Aug 2022 - Jul 2024Boston, Massachusetts, United StatesTechCXO provides C-level management to B2C and B2B clients in emerging, growth-stage, and established companies in the financial services, automotive, technology, retail, manufacturing, nonprofit, and media sectors. TechCXO partners with existing management teams to accelerate revenue and improve operational efficiency, while training internal resources to ensure long-term success. -
Co-Founder/Partner89 Degrees Feb 2006 - Aug 2021Co-founder and one of three partners leading 85 FTE marketing agency specializing in loyalty and customer journey marketing. Responsible for general management of firm, with functional responsibility for the Client Services, Data Science, and Partnership Management practice areas. Direct oversight of leading national brands, including Hulu, Jeep, Hyundai, Daimler Trucks, CVS, 1800-Flowers, and Samsung. Active in business development, crafting strategy and leading sell-in effort and presentations. Company acquired by Iris Worldwide in 2018 (earn-out ending in 2021) -
Vp/Group DirectorHarte Hanks 2003 - 2005Managed 40 FTE cross-functional teams responsible for integrated marketing and analytic services delivery to clients in the financial services and B2B verticals. -
Vp/Marketing & Corporate OfficerVerbind 1998 - 2003Member, Executive Committee of venture-funded real-time decisioning engine software start-up, with functional responsibility for marketing, including GTM strategy and positioning. Company acquired by SAS.
Jeff Caplan Skills
Jeff Caplan Education Details
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Marketing & Entrepreneurial Management -
Political Science
Frequently Asked Questions about Jeff Caplan
What company does Jeff Caplan work for?
Jeff Caplan works for Worthycorp
What is Jeff Caplan's role at the current company?
Jeff Caplan's current role is Interim Executive | B2B | B2C | Nonprofit |.
What is Jeff Caplan's email address?
Jeff Caplan's email address is ca****@****ees.com
What is Jeff Caplan's direct phone number?
Jeff Caplan's direct phone number is (781)-221*****
What schools did Jeff Caplan attend?
Jeff Caplan attended University Of Pennsylvania - The Wharton School, Claremont Mckenna College.
What skills is Jeff Caplan known for?
Jeff Caplan has skills like Database Marketing, Email Marketing, Segmentation, Multi Channel Marketing, Direct Marketing, Integrated Marketing, Digital Marketing, Lead Generation, Marketing Strategy, Marketing Communications, Analytics, Mobile Marketing.
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Jeff Caplan
Greater Philadelphia64ctechnology.com, mirantis.com, servicebench.com, mirantis.com, humanitec.com, sinequa.com6 +161081XXXXX
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Jeff Caplan
Los Angeles Metropolitan Area2caplan-law.com, derivee.com -
Jeff Caplan
Marietta, Ga4aol.com, sysev.com, primedia.com, sei.com6 +177036XXXXX
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