Chris Potter Email & Phone Number

Hereford, United Kingdom

Advanced Retail is an innovative UK-based company providing EPoS and supply chain software and services.

Responsible for new business sales and increasing revenues and profits from an existing customer base. Developing long-term relationships with large franchise dealer-groups as well as smaller enterprises.Field-based role covering South-West England and South Wales with emphasis on the Agriculture & Groundscare sectors.

Responsible for developing new business streamsAchievements:· Over-delivered new business revenue targets· Provision of outsourced and consulting services· Consistently over-achieved on annual non-revenue objectives· Identified, developed and implement successful sales propositions· Successfully communicated both internally and externally· Successfully completed several consulting engagements with major clients resulting in additional revenues focusing on sales, customer journey/loyalty· Successfully implemented and managed client projects· Provided day to day management of 8 person operation· Championed sales/commercial transformational change within the organisation· Implemented sales and account planning methodology· Developed plan frameworks and measurement structure· Developed and delivered internal consultancy training · Key member of the senior management team· Provide mentoring and coaching to peers· Provide Account Management function for new clients

Responsible for business growth through development of pilot projectsAchievements:· Identified and won new business · Provide Account Management to a major automotive client· Successfully expanded project client base· Recruited and Managed team of 2 sales personnel/consultants · Developed business growth plans· Established and implemented Performance Objectives for individual sales personnel

Managed team of 3 Field Sales personnelAchievements:· Over-delivered new business revenue target by c£500k and other income target by c£130k by:· Establishing Performance Objectives for individual sales personnel· Designing, negotiating and introducing sales bonus plan based upon performance objectives· Establishing and conducting performance reviews documenting appraisals for sales personnel · Implementing personal development programmes for sales personnel· Increased customer satisfaction and reduced costs by developing and implementing effective sales processes and procedures· Developed and Implemented product catalogue for sales personnel· Initiated major new product launch programme

· Achieved new business revenues of c£5.5m through provision of IT servicesAccount Manager for major autmotovice manufacturer

· Account Director for Ford of Europe & Ford of Britain· Consistently achieved business and financial goals· Responsible for developing marketing plans and communication· Worked in major European Markets (Spain, France, Germany, Switzerland, Belgium, Netherlands and with partner organisation in Denmark/Sweden/Norway