Mindshare is part of the GroupM family of advertising agencies. Serve as an expert adviser and administrator on Mediatools and Microsoft SharePoint for clients such as Unilever, Target, General Mills, TJMaxx, Tyson, Chanel, Jaguar/Land Rover, BP, Dyson. Ensured data quality and integrity on respective proprietary global systems. • Successfully transitioned new clients, including Target, General Mills, TJ Maxx and Pandora to Mediatools and MS SharePoint in the US and Canada.• Managed the upgrade of Mediatools version 3.3 to 5.0 for approximately 400 users in North America. • Evaluated client team needs and usage for Mediatools; and implemented additional custom features.• Assisted in the upgrade of Unilever’s media purchase authorization system in SharePoint, using Nintex workflow.• Provided written guidelines, on-going support, training, and recommendations on ways to better serve the client’s business needs.

Served a hybrid role of Business Analyst, Project Manager, and Support Manager. Managed all aspects of IT business applications including the coordination, planning and implementation of long and short-term projects that often involved working with off-shore or in-house development teams. • Collaborated with business stakeholders and vendors to implement successful solutions that supported business challenges and goals across multiple clients and agencies.• Acted as a liaison between the business and the development team to translate requirements into technical specs, ensure their understanding of the business needs and to trace where the requirements are reflected in the delivered solution. • Managed customer expectations, facilitated meetings and communication flow.• Rolled out, supported and customized multiple business critical applications for all GroupM agencies. • Oversaw internal initiatives, including in-house conference room scheduling and project tracking.

Designed and administered SharePoint based extranet and intranet websites for all GroupM agencies in North America and South America, with a potential user base of 4,000+ users. Provided support on Media Flow, a GroupM proprietary flowchart application used globally by GroupM agencies. • Created and supported intranets and extranets for all GroupM agencies in North America and South America using Microsoft SharePoint technology.• Worked with teams throughout the implementation process, advised on best practices, created implementation documents and guidelines, provided training and routine follow-up for Media Flow.• Analyzed projects post-implementation, verifying their success in meeting client needs through consistent communication with end-users.

MEC, now re-branded as Wavemaker, is part of the GroupM family of agencies.BUSINESS APPLICATIONS MANAGERMEC North American IT / 2004 – 2008Served a multi-faceted role of Business Analyst, SharePoint Creator, and Support Manager on 20+ applications.• Relocated to the GroupM London office in 2006 to support SharePoint and MediaFlow in the EMEA region, while the local support team was being re-staffed.• Gathered and documented business requirements for custom application development and worked closely with the developers and client teams from beginning to completion of product development.• Created project charters and scope documents, documented enhancements, ensured all issues were tracked and resolved, monitored deliverables, and created executable test plans and user guides. • Supported all aspects of the applications in use by the company, whether proprietary or third-party, developed an in-depth knowledge of their function and use, provided training and documentation.• Collaborated with end-users and management stakeholders to create long-term strategic plans for the best use of new applications to aid in business-critical challenges.INTERNATIONAL PROJECT MANAGERMEC IT / 2003 – 2004Supported internal and client users on BrandFX and MediaFlow in the European region for teams working on Colgate-Palmolive, Sony Ericsson, and Accenture. • Educated staff on system functions through a training program, coordinated training sessions in Europe, created user guides, and created account specific guidelines to meet the client’s requirements.• Lead the transition from BrandFX, a third-party tool, to MediaFlow, a proprietary flowchart and global rollup tool.