Marketing Co-Ordinator
CurrentEmail marketing:Concept creation and copywriting for commercial email campaignsDelivery of campaigns in line with NPD launches and marketing calendarTesting variables and reporting on campaign results to optimise future performance using KlaviyoDigital content writing:Production of written content for website and product pages in line with brand TOV and guidelinesEditing and updating website copy whilst ensuring all listings and assets are up to dateSocial media management:Planning, caption writing and curation of Instagram feed, in line with brand social strategy and content pillarsConcept creation, copywriting and production of Instagram storiesInstagram community management and comment moderationAnalysis of social media campaign performance and using insights to determine future activitiesPR and communications:Writing press releases for NPD launchesResponding to incoming image or loan requests for commercial and editorial clients