Cara Dipasquale Email & Phone Number

*Lead integrated communications strategy including audience development, strategic communications, media relations, content development and production

*Led ABA Audience Development and Engagement team, which manages and executes strategic initiatives that build audience reach and engagement by delivering digital products and content to new and existing users to drive brand awareness, acquisition and retention.*Spearheaded revenue-generating digital initiatives, including website paywall and email marketing. *Developed audience growth strategy using data analysis, research and insights to extend the reach and amplification of content in various forms across various digital platforms, including email, shared organic social channels, owned web platforms, influencer partnerships and more. *Executed new growth strategies based on emerging digital trends, competitive business intelligence and user insights.*Worked collaboratively across departments and disciplines to achieve an integrated communications approach.

*Oversaw omni-channel digital content campaigns to engage, acquire and retain ABA members while advancing the mission of the largest voluntary association of lawyers in the world.*Instrumental in shaping digital content strategy as member of a newly created department.*Led multiple strategic projects to optimize and monetize digital content.

*Supervised reporters and edited stories to produce high-impact enterprise news and feature coverage for the Chicago Tribune website and print edition *Collaborated with reporters to develop ideas and reporting tracks to ensure that stories achieve maximum SEO and reader engagement on multiple platforms

*Principally responsible for creating and launching weekday magazine included in the Chicago Tribune e-edition *Curated and edited content from media brands including the New York Times, The Washington Post, Forbes, the Financial Times, the Atlantic and New York magazine

*Created planning processes to increase cross-departmental content creation, collaboration and idea-generation to drive audience engagement online and in print*Delivered on editorial mission to increase print and digital subscription revenue*Collaborated with high-level editors to maintain steady flow of enterprise stories from all departments – local, national, investigative, business, features and sports*Directed cross-functional teams of editors, graphic designers, photographers, video and social media departments to achieve maximum impact online and in print

*Instrumental in launching RedEye, growing its weekly print readership from 0 to 850,000 in five years*Generated story ideas and page 1 content that gave RedEye a voice in Chicago, making it the go-to newspaper for people in their 20s and 30s and serving as a national model for other niche publications targeting Millennials*Supervised 5 to 8 full-time employees, including reporters and copy editors, and a team of freelancers. Edited staff-written, freelance and wire content.

Chicago Tribune'S Redeye

*Founding Features Editor of RedEye who created and built RedEye’s features section from the ground up *Recruited, directed and edited a robust roster of freelancers*Developed, edited and executed multiple revenue-generating special sections

*Edited, generated and wrote content for monthly section focusing on integrated marketing*Reported and wrote enterprising news stories, features and analyses about the online marketing, advertising, radio and tobacco and industries for daily website and weekly trade publication

Ba, English, Magna Cum Laude, Phi Beta Kappa

Msj, Journalism