Cara Pickett, Phd Email & Phone Number

Skylight is a digital consultancy using design and technology to help government agencies deliver better public services.https://skylight.digital/

Provide UX writing and content strategy consultation for small businesses, non-profits, and education

- Owned end-to-end content design for 6 teams building digital and mobile B2B and B2C products, ensuring cohesive, engaging user experiences- Collaborated with designers, product managers, engineers, legal, and other stakeholders to deliver compelling, user-focused content solutions to complex problems- Advocated for a cohesive candidate strategy by documenting and developing the evolving content standards for the experienceHighlighted impacts:- Led content strategy to launch a complex, highly-regulated 0-1 healthcare product, resulting in new customers and revenue expansion - Established content standards for a 0-1 biometric screening product, driving alignment with complex legal and vendor requirements - Improved automated dispute flow, leading to expedited turnaround times for consumers and $2M+ operational savings

Cincinnati, Ohio

- Led content design for a wide range of written assets, including websites, digital trainings, program guidelines, and help documentation, ensuring content met user needs and university's strategic goals- Developed and documented content standards and templates, ensuring clear, consistent, and accessible messaging - Orchestrated digital communications, including developing a cohesive outreach strategy and writing marketing and transactional emails, announcements, and weekly newsletter- Planned and executed content reviews and updates of online training materials with stakeholders, in collaboration with cross-functional partners- Implemented process improvements to expedite workflowsHighlighted impacts:- Improved usability of documentation, guidelines, and e-learnings for multiple signature programs- Optimized information architecture, content, and navigation for faculty orientation course, boosting user engagement by +20%- Designed content enhancements for an online course for inclusive teaching, increasing faculty completion rates and maintaining user satisfaction of over 99% - Designed website and training content to support +900 faculty pivoting to remote teaching, in collaboration with cross-functional team

- Owned end-to-end content strategy for 12 apply flows and authored compelling website, training, and email content that improved applicant outcomes and socialized best practices across the University- Developed branding and communication strategies, increasing applicant intake by +200% over 3 years- Created user-focused guides, training content, and help documentation to simplify fellowship application processes, translating complex application and eligibility requirements into clear, user-friendly text- Edited +100 application essays annually for clarity, concision, and style alignment, resulting in receipt of $+1 million in high-profile fellowships - Created curricula and materials to deliver +50 hours of trainings and presentations annually, on topics like voice and tone, writing for stakeholder alignment, understanding audience, and narrative cohesion - Documented and maintained content models and brand guidelines for website, digital communications, and marketing for the office

Chicago, Il

- Directed content strategy for websites and digital communications to support +50 internal project teams, simplifying the overall experience and increasing usage of internal team website by +35%- Led content design for a wide range of written assets, including websites, emails, and white papers- Co-led proposal writing, winning $4 million+ in grants, and managed all grant activity, and reporting- Facilitated new proposal development by synthesizing and aligning internal stakeholder priorities- Led service design of processes to re-grant $500K+ to internal project teams and monitored progress and outcomes

Chicago, Il

-Joined as 2nd employee to support the growth of a consortium of 48 small and flagship cultural institutions-Led grant writing, growing budget by +400% in 18 months, and managed all grant activity and reporting-Developed communication strategy, including website redesign, for public marketing and member outreach

Chicago, Il

Chicago, Il

I provided research and recommended content in alignment with CSO voice and brand guidelines for a multi-media lecture/concert, Beyond the Score--Dvorak, Symphony No. 9.

New Haven, Ct

Phd, Music History

Bachelor'S Degree, Piano Performance

Summa cum laude