Cara Chu

Cara Chu Email and Phone Number

Senior Manager - New Product Development at The Weather Network @ The Weather Network
oakville, ontario, canada
Cara Chu's Location
Toronto, Ontario, Canada, Canada
Cara Chu's Contact Details

Cara Chu work email

Cara Chu phone numbers

About Cara Chu

I currently lead the New Product Development Team at The Weather Network, Canada's #1 weather provider, executing the product strategy for our core new weather products and features. Prior to The Weather Network, I launched successful games on mobile from family-favorite games to action-packed combat games driving over 400M app downloads.HIGHLIGHTS• 12+ years experience in product management & marketing• Adept at analytics, both quantitative and qualitative, and data-driven decision making• Conducts consumer research and interviews, A/B testing and user testing• Expertise in mobile apps, desktop and mobile websites• Background in consumer-facing products and gaming• Experience working in an agile software development environment and leading an agile team• Master’s in Advertising and a B.A. in Sociology• U.S. Permanent Resident status and Canadian citizenship

Cara Chu's Current Company Details
The Weather Network

The Weather Network

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Senior Manager - New Product Development at The Weather Network
oakville, ontario, canada
Employees:
269
Cara Chu Work Experience Details
  • The Weather Network
    Manager - New Product Development
    The Weather Network Jul 2020 - Present
    Oakville, Ontario, Canada
    • Develop the product strategy and execute the roadmap for new weather products for apps and web to drive and increase in reach, engagement and revenue• Lead and manage a software development team of engineers and product leaders using best practices from agile methodology• Create workshops and lead design sprints to generate new ideas amongst cross-functional teams to produce creative solutions to user and business problems• Translate user research and product insights… Show more • Develop the product strategy and execute the roadmap for new weather products for apps and web to drive and increase in reach, engagement and revenue• Lead and manage a software development team of engineers and product leaders using best practices from agile methodology• Create workshops and lead design sprints to generate new ideas amongst cross-functional teams to produce creative solutions to user and business problems• Translate user research and product insights into prioritized solutions that drive business value Show less
  • The Weather Network
    Product Manager - New Products
    The Weather Network 2017 - Jul 2020
    Oakville, Ontario
    • Own the product strategy for the company's leading cross-platform products including weather notifications, radar maps and new weather products such as Storm Centre• Lead a cross-functional team from ideation to launch of new weather products including prototyping and user testing• Gather user feedback and analyze performance data to provide recommendations that improve user experience and increase engagement and reach• Conduct user interviews and consumer research to… Show more • Own the product strategy for the company's leading cross-platform products including weather notifications, radar maps and new weather products such as Storm Centre• Lead a cross-functional team from ideation to launch of new weather products including prototyping and user testing• Gather user feedback and analyze performance data to provide recommendations that improve user experience and increase engagement and reach• Conduct user interviews and consumer research to identify user problems, test new features and determine market fit Show less
  • The Weather Network
    Product Manager - Mobile Apps
    The Weather Network 2015 - 2017
    Oakville, Ontario
    • Owned and executed the apps roadmap achieving YoY growth in reach and revenue• Gathered stakeholder requirements and wrote user stories, leading a team of developers and designers towards monthly product releases• Collaborated with Google and Apple partners to align roadmaps and secure featuring in app stores
  • Gameloft
    Global Product Manager
    Gameloft 2013 - 2015
    Toronto, Canada Area
    • Managed portfolio of AAA mobile, tablet and feature phone games including UNO & Friends, Disney Magic Kingdoms, Ice Age Village, Dungeon Hunter 4, EPIC Battle for Moonhaven and Bubble Bash Mania• Developed and executed the marketing, brand and partnership strategy resulting in over 40M app downloads• Managed the relationship with external licensors and partners including Disney, Fox Digital, CBS, NBC and Mattel• Led the creation of product marketing graphics and… Show more • Managed portfolio of AAA mobile, tablet and feature phone games including UNO & Friends, Disney Magic Kingdoms, Ice Age Village, Dungeon Hunter 4, EPIC Battle for Moonhaven and Bubble Bash Mania• Developed and executed the marketing, brand and partnership strategy resulting in over 40M app downloads• Managed the relationship with external licensors and partners including Disney, Fox Digital, CBS, NBC and Mattel• Led the creation of product marketing graphics and trailers Show less
  • Hill & Knowlton, Beijing (2008); Self-Employed
    Freelance Editor/Writer
    Hill & Knowlton, Beijing (2008); Self-Employed 2008 - 2013
    • Developed web content for corporate websites to enhance online presence• Drafted press releases as well as public relations correspondences to ensure media coverage• Created promotional materials (brochures, posters, informational packages and research reports) to increase awareness within the community for various committees and organizations• Conducted media monitoring for clients such as Mercedes-Benz China, Rio Tinto and Jones Lang LaSalle to detail media coverage… Show more • Developed web content for corporate websites to enhance online presence• Drafted press releases as well as public relations correspondences to ensure media coverage• Created promotional materials (brochures, posters, informational packages and research reports) to increase awareness within the community for various committees and organizations• Conducted media monitoring for clients such as Mercedes-Benz China, Rio Tinto and Jones Lang LaSalle to detail media coverage and report on industry news Show less
  • Rock Hippo Productions
    Marketing Project Coordinator
    Rock Hippo Productions 2010 - 2012
    Markham, Ontario
    • Managed the marketing plans for the launch of two online multiplayer games: Microvolts & Brawl Busters• Worked with publishers to execute advertising campaigns that would effectively minimize acquisition costs• Designed and executed an Alternate Reality Game as part of a global marketing campaign to drive engagement• Managed all public relations of the company including writing and distributing press releases and media kits
  • State Farm Insurance
    Strategic Resources Research Intern
    State Farm Insurance 2008 - 2009
    Champaign, Illinois
    • Developed a branded communications strategy and a corporate writing guide to be used by over 17,000 insurance agents to improve their relationships with policyholders and to maintain consistency in correspondences nationwide• Liaised with brand managers and claims examiners as well as researched branding and writing strategies, consumer reports and conducted interviews to foster a better understanding of the project’s aims, strategy and implementation amongst its employees
  • University Of British Columbia, School Of Audiology & Speech Sciences
    Assistant To The Director
    University Of British Columbia, School Of Audiology & Speech Sciences 2006 - 2007
    Vancouver, Canada
    • Managed the communications and public relations of the School including publishing news releases, performing website maintenance, responding to written and verbal inquiries, and acting as primary liaison between the Director and the faculty, staff, students, university and community to ensure that the community was informed of School affairs• Coordinated special events such as guest speakers, workshops and celebrations to create greater inclusivity and involvement amongst its… Show more • Managed the communications and public relations of the School including publishing news releases, performing website maintenance, responding to written and verbal inquiries, and acting as primary liaison between the Director and the faculty, staff, students, university and community to ensure that the community was informed of School affairs• Coordinated special events such as guest speakers, workshops and celebrations to create greater inclusivity and involvement amongst its students, faculty and members of the medical community Show less

Cara Chu Skills

Social Media Video Games Online Advertising Editing Social Media Marketing Digital Media Social Networking Marketing Advertising Research Creative Writing Public Relations Strategy Copywriting Marketing Strategy Press Releases Management Mobile Devices Online Marketing Product Development Product Management Product Marketing Consumer Products Ux Research Usability Testing Agile Methodologies

Cara Chu Education Details

Frequently Asked Questions about Cara Chu

What company does Cara Chu work for?

Cara Chu works for The Weather Network

What is Cara Chu's role at the current company?

Cara Chu's current role is Senior Manager - New Product Development at The Weather Network.

What is Cara Chu's email address?

Cara Chu's email address is ca****@****ail.com

What is Cara Chu's direct phone number?

Cara Chu's direct phone number is (800) 463*****

What schools did Cara Chu attend?

Cara Chu attended University Of Illinois At Urbana-Champaign, The University Of British Columbia, Beijing Language And Culture University.

What skills is Cara Chu known for?

Cara Chu has skills like Social Media, Video Games, Online Advertising, Editing, Social Media Marketing, Digital Media, Social Networking, Marketing, Advertising, Research, Creative Writing, Public Relations.

Who are Cara Chu's colleagues?

Cara Chu's colleagues are Ida Hung, Lia Nardone, Stephanie Sousa, James Marien, Maureen Rogers, Dubravko Kiko Grusecki, Marie C..

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