Cara Chu Email & Phone Number

Oakville, Ontario, Canada

• Develop the product strategy and execute the roadmap for new weather products for apps and web to drive and increase in reach, engagement and revenue• Lead and manage a software development team of engineers and product leaders using best practices from agile methodology• Create workshops and lead design sprints to generate new ideas amongst cross-functional teams to produce creative solutions to user and business problems• Translate user research and product insights… Show more • Develop the product strategy and execute the roadmap for new weather products for apps and web to drive and increase in reach, engagement and revenue• Lead and manage a software development team of engineers and product leaders using best practices from agile methodology• Create workshops and lead design sprints to generate new ideas amongst cross-functional teams to produce creative solutions to user and business problems• Translate user research and product insights into prioritized solutions that drive business value Show less

Oakville, Ontario

• Own the product strategy for the company's leading cross-platform products including weather notifications, radar maps and new weather products such as Storm Centre• Lead a cross-functional team from ideation to launch of new weather products including prototyping and user testing• Gather user feedback and analyze performance data to provide recommendations that improve user experience and increase engagement and reach• Conduct user interviews and consumer research to… Show more • Own the product strategy for the company's leading cross-platform products including weather notifications, radar maps and new weather products such as Storm Centre• Lead a cross-functional team from ideation to launch of new weather products including prototyping and user testing• Gather user feedback and analyze performance data to provide recommendations that improve user experience and increase engagement and reach• Conduct user interviews and consumer research to identify user problems, test new features and determine market fit Show less

Oakville, Ontario

• Owned and executed the apps roadmap achieving YoY growth in reach and revenue• Gathered stakeholder requirements and wrote user stories, leading a team of developers and designers towards monthly product releases• Collaborated with Google and Apple partners to align roadmaps and secure featuring in app stores

Toronto, Canada Area

• Managed portfolio of AAA mobile, tablet and feature phone games including UNO & Friends, Disney Magic Kingdoms, Ice Age Village, Dungeon Hunter 4, EPIC Battle for Moonhaven and Bubble Bash Mania• Developed and executed the marketing, brand and partnership strategy resulting in over 40M app downloads• Managed the relationship with external licensors and partners including Disney, Fox Digital, CBS, NBC and Mattel• Led the creation of product marketing graphics and… Show more • Managed portfolio of AAA mobile, tablet and feature phone games including UNO & Friends, Disney Magic Kingdoms, Ice Age Village, Dungeon Hunter 4, EPIC Battle for Moonhaven and Bubble Bash Mania• Developed and executed the marketing, brand and partnership strategy resulting in over 40M app downloads• Managed the relationship with external licensors and partners including Disney, Fox Digital, CBS, NBC and Mattel• Led the creation of product marketing graphics and trailers Show less

• Developed web content for corporate websites to enhance online presence• Drafted press releases as well as public relations correspondences to ensure media coverage• Created promotional materials (brochures, posters, informational packages and research reports) to increase awareness within the community for various committees and organizations• Conducted media monitoring for clients such as Mercedes-Benz China, Rio Tinto and Jones Lang LaSalle to detail media coverage… Show more • Developed web content for corporate websites to enhance online presence• Drafted press releases as well as public relations correspondences to ensure media coverage• Created promotional materials (brochures, posters, informational packages and research reports) to increase awareness within the community for various committees and organizations• Conducted media monitoring for clients such as Mercedes-Benz China, Rio Tinto and Jones Lang LaSalle to detail media coverage and report on industry news Show less

Markham, Ontario

• Managed the marketing plans for the launch of two online multiplayer games: Microvolts & Brawl Busters• Worked with publishers to execute advertising campaigns that would effectively minimize acquisition costs• Designed and executed an Alternate Reality Game as part of a global marketing campaign to drive engagement• Managed all public relations of the company including writing and distributing press releases and media kits

Champaign, Illinois

• Developed a branded communications strategy and a corporate writing guide to be used by over 17,000 insurance agents to improve their relationships with policyholders and to maintain consistency in correspondences nationwide• Liaised with brand managers and claims examiners as well as researched branding and writing strategies, consumer reports and conducted interviews to foster a better understanding of the project’s aims, strategy and implementation amongst its employees

Vancouver, Canada

• Managed the communications and public relations of the School including publishing news releases, performing website maintenance, responding to written and verbal inquiries, and acting as primary liaison between the Director and the faculty, staff, students, university and community to ensure that the community was informed of School affairs• Coordinated special events such as guest speakers, workshops and celebrations to create greater inclusivity and involvement amongst its… Show more • Managed the communications and public relations of the School including publishing news releases, performing website maintenance, responding to written and verbal inquiries, and acting as primary liaison between the Director and the faculty, staff, students, university and community to ensure that the community was informed of School affairs• Coordinated special events such as guest speakers, workshops and celebrations to create greater inclusivity and involvement amongst its students, faculty and members of the medical community Show less

M.Sc., Advertising

B.A., Sociology & Asian Studies

Certificate In Intermediate Chinese, Chinese