Cara Sanders Email & Phone Number

Maintains all responsibilities in Director of Digital Marketing role as well as creating and maintaining a content calendar, managing a team of more than a dozen writers, monitoring various content campaigns and working with the print team to create web-exclusive content for clients.

• Collaborates with clients to create digital-only content, including Instagram takeovers, sponsored content across digital platforms and customized story lists for digital products.
• Serves as advisor of team tasked with redesigning the livability.com website.
• Maintains all editorial coordinator responsibilities in conjunction with digital engagement manager duties.

Franklin, TN

• Curated a digital voice for the Livability.com brand and developed social strategies across six social platforms, promoting both global and client content.
• Creates marketing plan for the annual ‘Top 100 Best Places to Live’ list, which garnered more than 3 million unique pageviews in 2021, including the creation of both national and city-specific press releases, the.
• Serves as sole decision-maker for selecting content and allocating a budget of $10,000/month across Facebook and Instagram ads.
• Functions as a brand liaison during press events and trips.
• Worked to grow social following by 12% over the last three months.

Greater Nashville Area, TN

• Developed social media and outreach strategies for Livability.com and the Pinterest account for Farm Flavor (more than 609k monthly views).
• Served as a point person for invoicing and billing for freelance writers.
• Populated website with daily content, including gathering photos, inputting copy and editing.

Greater Nashville Area, TN

• Creates a digital voice, researches trends and plans and creates content for a variety of notable social media clients in the Nashville area.
• Conduct research and interviews for a variety of both local and national organizations, including the official Tennessee Vacation Guide, Nashville Medical News and other notable publications.

Greater Nashville Area, TN

• Developed an email marketing campaign for the Tennessee 4-H Club Foundation using EMMA.
• Collected assets for more than 20 publications, including quarterly magazines, annual agricultural guides and Tennessee Vacation Guide.
• Created unique content for Farm Flavor, including seasonal roundups, best-of lists and social infographics.

Washington D.C. Metro Area

• Created weekly media, committee and legislative tracking reports to monitor news updates within various legislative committees and the media as well as managing office supplies, organization and upkeep.
• Cultivated close working relationships with other municipalities and governmental agencies to advocate for legislation on behalf of clients.
• Helped in the organization of an event for key stakeholders to view the Inauguration Parade for the 45th President of the United States, including coordinating accommodations for out-of-town guests, meeting with the.

Brentwood

• Helped to create a social media best practices plan for the entire organization, which includes over six different publications
• Worked closely with editorial, marketing and writing staffs and attended weekly meetings
• Wrote weekly listicles and various articles on a wide array of topics, including food reviews, local hot spots and other evergreen pieces

• Updated social media and web content to share with subscribers of one of the highest circulating newspapers in Tennessee - including alumni, faculty and students
• Engaged more than 5,000 followers on social media platforms by creating interesting social content and breaking news on different platforms, including Twitter, Facebook and Instagram
• Worked as the Multimedia Editor to create videos, graphics, quizzes and other interactive content for both the website and to accompany written stories

• Assisted in updating social media and web content to share with subscribers
• Helped to communicate and coordinate with beat editors and writers
• Gained experience in web formatting and information processing