Kate Robertson Email & Phone Number

Chattanooga, Tn, Us

- Research and write feature articles across dining & drink, lifestyle, travel, and entertainment, ensuring alignment with each publication's goals and audience needs.- Conduct in-depth interviews with subject matter experts and key sources to craft compelling and authentic narratives.- Demonstrate adaptability and creativity by tailoring tone and style to fit digital and print publication formats.- Authored 10+ articles to date that help increase readership, engagement, and awareness of each client’s mission, story, and unique attributes.

Chattanooga, Tennessee, United States

I work with small businesses, startups, publications, and non-profit organizations to help build their brands online through social media strategy, brand voice development, content and copywriting.Select clients: Noughty AF Wines; Moms With Benefits; Boss Lady Consulting.

Worked with Director of Consulting to build collaborative, discussion-based workshops to address clients’ unique challenges and unlock solutions.Developed in-depth plans for clients to execute on strategies and solutions discovered in the workshop.Led and actively participated in consulting calls with clients to troubleshoot roadblocks, provide solutions to challenges, share platform expertise, and answer questions about marketing and social media strategy.Conducted in-depth research to understand clients’ category, competitors, company, and culture to inform workshops and deliverables.Managed orientation and onboarding processes in conjunction with HR to ensure a smooth onboarding for new team members. Led biweekly “Welcome” orientation sessions to facilitate smooth transition for new team members

Collaborated with HR to ensure smooth orientation and onboarding processes for new team members.Developed orientation materials to educate new team members on company culture, values, ways of working, products and services.Developed internal training resources on hard and soft skills for ongoing employee education to promote ongoing learning and foster confidence in work output.Educated entrepreneurs, nonprofits, and small business owners on platform best practices, effective marketing tactics and strategies to help grow their businesses and exceed their goals.Scripted and recorded 12+ tactical training and educational videos for small business owners and entrepreneurs on how to optimize their marketing and growth strategies.Consulted clients on community management tactics and strategies; guided clients through brand tone of voice development and implementation.

Chattanooga, Tennessee

Use sharp creative writing skills to create content that's on brand for clients and their audiences; able to switch among multiple brand voices and write strategically for different audiences and industries.Collaborate with art directors, videographers, creative directors, and account leads to concept and produce strategic, engaging content and campaigns that drive business results for clients. Bring brands to life by creating "voice personas" that represent the brand's values, audience, mission, and personality.Guide entrepreneurs, small business owners, and non-profits in developing content strategies that are realistic, sustainable, and consistent in driving results.Educate entrepreneurs, non-profits, and small business owners on platform best practices and effective marketing tactics and strategies to help grow their businesses, meet and exceed their goals.

Chattanooga, Tennessee, United States

Collaborated with Communications and Match Day teams to capture the match day experience on the club's social media channels (primarily Instagram).Posted real-time content to CFC's Instagram Stories and feed pre-match, during, and after.Engaged with followers and supporters via comments, Stories, and DMs throughout match day to help drive online engagement and match attendance.

Chattanooga, Tennessee

Leveraged sharp writing skills to create evergreen and campaign social content (organic and paid) for brands across multiple industries.Utilized knowledge of social media platforms (Facebook, Instagram, Twitter, YouTube, Pinterest) to create strategic content and build out big ideas.Collaborated with designers, art directors, and creative directors to produce high quality content that answered the challenges in the brief.Led and participated in large-group brainstorms to ideate around large brand activations and campaigns.Clearly presented big campaign and activation ideas to clients; brought big ideas to life, from concept to script to execution; made timely revisions based on client feedback and builds.Crafted scripts for high-level campaign videos that effectively communicated the brand’s story and positioning.

Chattanooga, Tennessee Area

Managed social media pages for Fortune 500 brands across CPG, QSR, bath, beauty, food and beverage, and pharmaceutical.Tracked performance of paid and organic social content; reported analytics back to creative and account teams to inform future content and campaign development.Collaborated with account managers and paid media managers to develop in-depth reports on content and campaign performance. Garnered insights from brands' audiences and followers through meaningful engagements and proactive outreach on social platforms; used insights to inform future initiatives.

Research and write feature articles on varying aspects of the Southern lifestyle, e.g., college, travel, fashion, cuisine.20+ articles published.

Elon, Nc

Managed three social media accounts (Facebook, Twitter, Instagram) for the Interactive Media Master's program at Elon University. I was responsible for posting original content on the three networks daily (Twitter) and 2-3 times weekly (Facebook and Instagram), and interacting with users who respond to posts. I also planned, organized, and moderated iMedia's first ever Twitter chat in November.

Researched social media strategies; drafted white paper on content marketing; compiled information including launch date, indication, prevalence for 500 drug brands for company records.

Assisted students with papers of all genres and subject areas: lab reports, essays, scholarship submissions, cover letters, resumes; worked with 4-6 students per week.Coached students with development, clarity, focus, organization, language, and other concerns.

Blacksburg, Va

Wrote and edited FAQ and help pages for Virginia Tech’s online learning and collaboration portal, used by students and faculty.Assisted tech support specialist with inquiries and converted help tickets into FAQ pages.

Oversaw editorial and publication process; communicated with faculty board members and kept them up to date with journal activities. Led sessions in a research journal editorial and leadership conference with participants from VT and the University of Virginia.

Wrote journalistic and feature articles about USTA events and trends within the Middle States region; photographed events; interviewed local tennis professional and wrote her biography for the Middle States Hall of Fame 2012 Ceremony.

Review and edit submissions for content and structure; assist in layout design process; copy-edit articles; write feature articles about current research projects.

Bachelor Of Arts (B.A.)

Master Of Arts (M.A.)