Cara T. Email & Phone Number

During my time as a Product Operations Manager, I wore several hats. I pioneered the product ops practice for the former MobiusX team. I advocated for this new function as a product manager because I saw opportunities for creating efficiencies and standardizing ways of working. My time in the role was very project-oriented. I inherited a list of challenges that did not previously have a dedicated person to address them. My responsibilities were to build new practices around internal team training & onboarding, product support, strategic roadmap planning, and customer insights intake. Moreover, I led ad hoc team management responsibilities and product leadership requests an informal chief-of-staff. Highlights from the role include:- Led project execution for a cross-functional team inclusive of product, UX, and engineering as Chief of Staff to SVP, Product for MobiusX- Improved team efficiency by leading ways of working transformation in designing a unified process for roadmap and OKR planning- Conceptualized a standardized onboarding and training curriculum for a cross-functional team composed of multiple learning tracks to accommodate different role types- Ran project management of operational readiness for new product launches and facilitated GTM strategy and product enablement - Overhauled the MobiusX service desk by designing an updated intake process as well as internal process changes to streamline triage, improve cross-team escalation, and implement Jira reporting + SLA tracking; this reduced the average number of open bugs by 86%

New York, United States

I worked on Retail Insights for our MobiusX platform. Check out our blog posts to learn more about the Share of Voice (SOV) features.- Led product development from inception for Amazon search rankings & insights capabilities for MobiusX- Developed features that enabled account managers to monitor and improve visibility for their client’s brands on the digital shelf resulting in improved campaign performance

Greater New York City Area

- Led product development from inception for two audience and media insights applications as a part of dentsu’s global enterprise product suite working across multiple scrum teams each with 6-8 developers- Independently owned stakeholder management of C-suite executives to deliver their vision for improving dentsu’s global strategic audience planning and insights capabilities- Unified management of syndicated tools and vendor contracts to streamline operational efficiency

Greater New York City Area

- Supported planning and digital for Pfizer DTC - Managed questionnaire development and measurement implementationfor ad effectiveness studies- Authored POVs and evaluated platforms for measurement, audience data, and agency tools to support Carat's Media Intelligence practice- Served as Carat's Digital Committee member for the MRC- Addressed ad hoc requests re: tools, media research, and competitive ad spend- Partnered with client leads on portfolio projects for Pfizer- Facilitated vendor relationships and negotiated for client needs when necessary- Composed decks outlining media, industry, and consumer trends

Greater New York City Area

- Supported planning, strategy, and digital teams - Managed ad effectiveness and ROI measurement needs for digital/social campaigns- Analyzed and compiled reporting from campaign effectiveness studies- Advised planning teams on best media mix scenarios- Determined budget setting for new product launches and Hispanic media- Built strategic audiences via Clear Decisions- Fielded surveys and packaged results to address client questions

Greater New York City Area

- Managed large data sets to compile granular competitive media spending reports and analysis - Primary contact for competitive requests and workflow for SONIC Drive-In- Advised overseas analysts on data management approaches and executing various projects- Assisted with new business

New York, Ny

- Validated segmentation studies to create strategy targets for clients and new business pitches- Built and coded target audiences as needed via Telmar- Maintained agency research tools and resources- Assisted with new business pitches- Conducted social listening projects and analysis using Brandwatch- Consulted planning teams on best practices and applications for syndicated data- Compiled reports based on secondary research to provide marketplace understanding and consumer trends- Provided TV delivery analysis using various Nielsen products- Collaborated with senior management to review survey questionnaires and analyze results for primary research- Provided individual training and assistance as needed for agency tools

Greater New York City Area

(Promoted from Assistant Communications Planner in July 2014)- Supported the planning team with account management and executing holistic media strategies covering TV, digital, print, search, & OOH- Utilized syndicated research to create monthly competitor analysis - Compiled monthly budget summaries based on continuous plan changes- Managed and updated external status documents with partner agencies- Utilized syndicated research to determine media delivery analysis- Executed ad hoc research projects as needed- Point of contact for handling client requests and inquiries - Led management of billing and PO tracking for entire Bayer portfolioClient: Bayer Consumer Care - One-A-Day, TruBiotics, TruHeart, Flintstones, Citracal, & RID

Greater New York City Area

-Compiled reports concerning sale figures -Analyzed ad spots for Syfy, Oxygen, Cloo, & Bravo Networks-Shadowed and assisted sale assistants with client paperwork -Assisted the department with administrative needs

Welcome Center

- Led campus tours for prospective students and families- Scheduled and prepared tours for prospective students- Promoted and marketed admission events; general clerical duties

Office Of Residential Life

- Assessed and responded to the needs of over 100 residents - Created, planned, and implemented educational, social, and recreational programming - Managed administrative tasks including room condition reports,maintenance requests, incident reports, and room change request

Office Of First Year Students

- Assisted professor in instructing Freshman seminar- Tracked student attendance and planned classroom activities

Greater Philadelphia Area

-Filmed and produced corporate videos. -Researched and organized a digital outreach program. -Composed and edited communication plans.-Prepared monthly reports of noteworthy press clips. -Researched and maintained press contacts.

-Read and critiqued screenplays for annual contest-Maintained C-Scout database, containing film projects and locations-Fulfilled various administrative duties

Greater Philadelphia Area

-Analyzed viewer ratings of the Select ON Demand Channels.