Cara T. Email and Phone Number
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I seek to architect human collaboration through strategic business operations. My 10+ year career across multiple disciplines (media planning, marketing research, product management, & operations) has given me a diverse skill set & an eye for logistical detail to solve holistic operational challenges.I thrive in roles where I can design & implement executable frameworks and process improvements rooted in human behavior. My obsession with the human experience has been the through-line of my multi-faceted career. This interest in psychology and my talent for identifying efficiencies led me to pioneer a product operations practice for a SaaS application. I then transitioned to a Solutions Enablement role where I design and scale processes for larger business transformation needs. Defining my own path has cultivated my strengths:⚙️ I can take ambiguous concepts to full-fledged operational programs- I formulate strong interview questions to understand the root cause- I facilitate workshops to foster collaboration and alignment- I align teams on roles & responsibilities to drive project delivery and new functions that evolve ways of working📚 I can rely on self-learning to get the job done- I am self-taught in a few tools including Jira Service Desk and Productboard in addition to my history of evaluating tools for business needs- I am resourceful in bringing together people and figuring out what is important for the big picture🗂️ I can organize information in a structured format that benefits others- I know when documentation can be a blocker and when it can improve facilitation- I make resources easy to find so that individuals can be autonomous and teams can be efficient- I create training programs as foundations for instilling the right practices for effective operations- I author guidelines & project plans with transparent expectation setting that foster aligned outcomes🙋🏾♀️I tend to foster a fun work environment (unofficially)- I believe bringing fun to the workplace makes collaboration easier- I will almost always involuntarily bring humor into meetings; I cannot promise that I'm actually funny Accomplishments📉Reduced the average number of open bugs for a product by 86% with process improvement changes🛣️Unified road mapping and prioritization approaches for product team into one streamlined process🎓Produced a library of reusable training content and designed a team curriculum that serviced 7 role types🚀Led product development from inception for 3 different solutions_____Feel free to connect if you want to chat.
Tinuiti
View- Website:
- tinuiti.com
- Employees:
- 678
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Solutions Enablement ManagerTinuiti Apr 2024 - Present -
Product Operations ManagerTinuiti May 2022 - Mar 2024During my time as a Product Operations Manager, I wore several hats. I pioneered the product ops practice for the former MobiusX team. I advocated for this new function as a product manager because I saw opportunities for creating efficiencies and standardizing ways of working. My time in the role was very project-oriented. I inherited a list of challenges that did not previously have a dedicated person to address them. My responsibilities were to build new practices around internal team training & onboarding, product support, strategic roadmap planning, and customer insights intake. Moreover, I led ad hoc team management responsibilities and product leadership requests an informal chief-of-staff. Highlights from the role include:- Led project execution for a cross-functional team inclusive of product, UX, and engineering as Chief of Staff to SVP, Product for MobiusX- Improved team efficiency by leading ways of working transformation in designing a unified process for roadmap and OKR planning- Conceptualized a standardized onboarding and training curriculum for a cross-functional team composed of multiple learning tracks to accommodate different role types- Ran project management of operational readiness for new product launches and facilitated GTM strategy and product enablement - Overhauled the MobiusX service desk by designing an updated intake process as well as internal process changes to streamline triage, improve cross-team escalation, and implement Jira reporting + SLA tracking; this reduced the average number of open bugs by 86% -
Product ManagerTinuiti Nov 2020 - Apr 2022New York, United StatesI worked on Retail Insights for our MobiusX platform. Check out our blog posts to learn more about the Share of Voice (SOV) features.- Led product development from inception for Amazon search rankings & insights capabilities for MobiusX- Developed features that enabled account managers to monitor and improve visibility for their client’s brands on the digital shelf resulting in improved campaign performance -
Product Owner, Global TechnologyDentsu International Feb 2019 - Nov 2020Greater New York City Area- Led product development from inception for two audience and media insights applications as a part of dentsu’s global enterprise product suite working across multiple scrum teams each with 6-8 developers- Independently owned stakeholder management of C-suite executives to deliver their vision for improving dentsu’s global strategic audience planning and insights capabilities- Unified management of syndicated tools and vendor contracts to streamline operational efficiency -
Supervisor, InsightsCarat Usa Jul 2017 - Feb 2019Greater New York City Area- Supported planning and digital for Pfizer DTC - Managed questionnaire development and measurement implementationfor ad effectiveness studies- Authored POVs and evaluated platforms for measurement, audience data, and agency tools to support Carat's Media Intelligence practice- Served as Carat's Digital Committee member for the MRC- Addressed ad hoc requests re: tools, media research, and competitive ad spend- Partnered with client leads on portfolio projects for Pfizer- Facilitated vendor relationships and negotiated for client needs when necessary- Composed decks outlining media, industry, and consumer trends -
Sr. Analyst, Research | L’Équipe L'Oreal | Analytics & InsightsWavemaker Jun 2016 - Jul 2017Greater New York City Area- Supported planning, strategy, and digital teams - Managed ad effectiveness and ROI measurement needs for digital/social campaigns- Analyzed and compiled reporting from campaign effectiveness studies- Advised planning teams on best media mix scenarios- Determined budget setting for new product launches and Hispanic media- Built strategic audiences via Clear Decisions- Fielded surveys and packaged results to address client questions -
Supervisor, Competitive Intelligence Media Research | Qsr CategoryZenithoptimedia Group I The Roi Agency Sep 2015 - Jun 2016Greater New York City Area- Managed large data sets to compile granular competitive media spending reports and analysis - Primary contact for competitive requests and workflow for SONIC Drive-In- Advised overseas analysts on data management approaches and executing various projects- Assisted with new business -
Research Analyst, Consumer InsightsEssencemediacom Mar 2015 - Sep 2015New York, Ny- Validated segmentation studies to create strategy targets for clients and new business pitches- Built and coded target audiences as needed via Telmar- Maintained agency research tools and resources- Assisted with new business pitches- Conducted social listening projects and analysis using Brandwatch- Consulted planning teams on best practices and applications for syndicated data- Compiled reports based on secondary research to provide marketplace understanding and consumer trends- Provided TV delivery analysis using various Nielsen products- Collaborated with senior management to review survey questionnaires and analyze results for primary research- Provided individual training and assistance as needed for agency tools -
Communications PlannerEssencemediacom Jul 2013 - Mar 2015Greater New York City Area(Promoted from Assistant Communications Planner in July 2014)- Supported the planning team with account management and executing holistic media strategies covering TV, digital, print, search, & OOH- Utilized syndicated research to create monthly competitor analysis - Compiled monthly budget summaries based on continuous plan changes- Managed and updated external status documents with partner agencies- Utilized syndicated research to determine media delivery analysis- Executed ad hoc research projects as needed- Point of contact for handling client requests and inquiries - Led management of billing and PO tracking for entire Bayer portfolioClient: Bayer Consumer Care - One-A-Day, TruBiotics, TruHeart, Flintstones, Citracal, & RID -
Intern, Ad Sales | Direct ResponseNbcuniversal, Inc. Sep 2012 - May 2013Greater New York City Area-Compiled reports concerning sale figures -Analyzed ad spots for Syfy, Oxygen, Cloo, & Bravo Networks-Shadowed and assisted sale assistants with client paperwork -Assisted the department with administrative needs -
Tour Guide/Student AssistantPace University Oct 2010 - May 2013Welcome Center- Led campus tours for prospective students and families- Scheduled and prepared tours for prospective students- Promoted and marketed admission events; general clerical duties -
Resident AssistantPace University Aug 2011 - May 2012Office Of Residential Life- Assessed and responded to the needs of over 100 residents - Created, planned, and implemented educational, social, and recreational programming - Managed administrative tasks including room condition reports,maintenance requests, incident reports, and room change request -
Teaching Assistant/Peer LeaderPace University Sep 2010 - Dec 2011Office Of First Year Students- Assisted professor in instructing Freshman seminar- Tracked student attendance and planned classroom activities -
Intern, Corporate Communications: Public RelationsComcast Jun 2011 - Aug 2011Greater Philadelphia Area-Filmed and produced corporate videos. -Researched and organized a digital outreach program. -Composed and edited communication plans.-Prepared monthly reports of noteworthy press clips. -Researched and maintained press contacts. -
InternGreater Philadelphia Film Office Jun 2010 - Aug 2010-Read and critiqued screenplays for annual contest-Maintained C-Scout database, containing film projects and locations-Fulfilled various administrative duties -
Intern, Content AcquisitionComcast Cable Jun 2009 - Aug 2009Greater Philadelphia Area-Analyzed viewer ratings of the Select ON Demand Channels.
Cara T. Skills
Frequently Asked Questions about Cara T.
What company does Cara T. work for?
Cara T. works for Tinuiti
What is Cara T.'s role at the current company?
Cara T.'s current role is Conceptual Designer of Operations & Solutions | Crafting systems and programs that enable business outcomes.
What is Cara T.'s email address?
Cara T.'s email address is ct****@****ive.com
What is Cara T.'s direct phone number?
Cara T.'s direct phone number is +160967*****
What skills is Cara T. known for?
Cara T. has skills like Mri, Simmons, Usa Touchpoints, Telmar, Euromonitor, Warc, Mintel, Kantar, Iconoculture, Emarketer, Brandwatch, Nielsen.
Who are Cara T.'s colleagues?
Cara T.'s colleagues are Jace Wilkey, Khris Orozco, Kate Rogusky, Lyndsey Amodio, Diana Lozano, John Zhou, Phil Pengiel.
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