A highly strategic, innovative, results-oriented growth marketing leader with over 10 years of traditional, digital, and mobile marketing, product, and business development and 5 plus years’ leadership experience scaling fast-paced high-growth B2C and B2B firms, startups, and Fortune 500 brands across multiple industries, including finance, technology, DTC direct to consumer, info products/coaching and CPG. Often overexceeded KPIs.Demonstrated ability to develop, implement, and optimize profitable user acquisition and retention campaigns across all paid, earned, and owned digital and traditional media eg. digital ads, SEO, SEM, affiliate, email, and PR. Excel in creative data-driven marketing and product strategies with growth metrics-based attribution models and frameworks that convert, exceeding KPIs and achieving record-breaking ROI while building, managing, and mentoring high-performing cross-functional teams. A detail-oriented, organized planner with strong analytical, multitasking, prioritization, problem-solving, interpersonal, written, and verbal communication skills. Leverage the latest trends and best practices for ROI. Experience with global initiatives and multilingual (some Korean, Spanish, French).Areas of ExpertiseAI • Acquisition & Retention • Revenue Growth • Paid, Owned, Earned Media Plans & Strategies • Digital Advertising • Mobile Advertising • Performance & Growth Marketing • Conversion Rate Optimization • User Journey + Segments • Team Leadership • Cross-Functional Collaboration • Email Marketing • Attribution Models • Split Testing • Content • Project Management • Branding • Client Management • Team Development • Data Analytics
