A highly strategic, innovative, results-oriented growth marketing leader with over 10 years of traditional, digital, and mobile marketing, product, and business development and 5 plus years’ leadership experience scaling fast-paced high-growth B2C and B2B firms, startups, and Fortune 500 brands across multiple industries, including finance, technology, DTC direct to consumer, info products/coaching and CPG. Often overexceeded KPIs.Demonstrated ability to develop, implement, and optimize profitable user acquisition and retention campaigns across all paid, earned, and owned digital and traditional media eg. digital ads, SEO, SEM, affiliate, email, and PR. Excel in creative data-driven marketing and product strategies with growth metrics-based attribution models and frameworks that convert, exceeding KPIs and achieving record-breaking ROI while building, managing, and mentoring high-performing cross-functional teams. A detail-oriented, organized planner with strong analytical, multitasking, prioritization, problem-solving, interpersonal, written, and verbal communication skills. Leverage the latest trends and best practices for ROI. Experience with global initiatives and multilingual (some Korean, Spanish, French).Areas of ExpertiseAI • Acquisition & Retention • Revenue Growth • Paid, Owned, Earned Media Plans & Strategies • Digital Advertising • Mobile Advertising • Performance & Growth Marketing • Conversion Rate Optimization • User Journey + Segments • Team Leadership • Cross-Functional Collaboration • Email Marketing • Attribution Models • Split Testing • Content • Project Management • Branding • Client Management • Team Development • Data Analytics
Rosetta Stone Fit Brains
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Director Of Digital Marketing | GrowthRosetta Stone Fit Brains Mar 2015 - PresentVancouver, British Columbia, CanadaManaged a cross-functional remote team of 7 marketers, graphic designers, education learning game product managers, and developers with accountability to plan and execute digital, growth, and app subscription marketing campaigns across paid, owned, and earned media including advertising, email, and social media. Liaised and negotiated 25% savings with advertising partners and agencies including Facebook and Google PPC to meet KPIs.
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Marketing ManagerCedarsonline Nov 2013 - Feb 2015Vancouver, British Columbia, CanadaManaged and coached a team of 3, collaborating with internal stakeholders and third-party vendors to optimize ROAS, conversion, acquisition, and retention. Created, executed, scheduled, budgeted, and optimized marketing plans including paid digital ads, SEM, SEO, social media, affiliates, email, partnerships, and tradeshows. Built attribution frameworks. Leveraged new trends.
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Marketing And Business Development, VpSsm Apr 2013 - Nov 2013
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Digital NomadGlobetrotting Sabbatical Jan 2012 - Apr 2013
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Director Of Panel Marketing | GrowthVision Critical/Angus Reid Strategies Dec 2006 - Dec 2011Vancouver, British Columbia, CanadaAssessed campaigns and presented reports and recommendations to stakeholders, monitoring achievement of ROI. Collaborated with sales team to develop leads and new business and with internal stakeholders, third party vendors and external agencies to meet campaign goals and objectives. Developed user acquisition plans, budgets, and strategies to recruit in-house online research panels. Communicated and collaborated with internal stakeholders and external suppliers to meet campaign goals across 5 time zones. Clients included: Old Navy, DKNY, Kellogg’s, and General Motors. Accounted for boost in 25% of new revenue with new panel.
Caroline Park Education Details
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Internet Marketing - Honours -
Arts -
Political Science And Government
Frequently Asked Questions about Caroline Park
What company does Caroline Park work for?
Caroline Park works for Rosetta Stone Fit Brains
What is Caroline Park's role at the current company?
Caroline Park's current role is Growth Marketing Leader | 10+ Yrs Tech, Startup & DTC | AI, Acquisition, Retention, Branding Expertise | Direct Response, Advertising, Email DTC Specialty | Delivered 30%+ YOY Growth.
What schools did Caroline Park attend?
Caroline Park attended The University Of British Columbia, British Columbia Institute Of Technology, Stanford University, Ucla, The University Of British Columbia.
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Caroline Park
Waterloo, On -
1blazesoft.ca -
2 +141660XXXXX
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