Launching new products into the European market at scale.

After the year in performance media, I quickly moved away from practical execution into an advisory role. Providing a broader perspective to the greater growth strategy of brands. Essentially how they can leverage different channels to find traction and grow their businesses.

Focused all of my energy on managing performance media for a variety of business across many industries. Over this period developed an in-depth knowledge of PPC, E-commerce, email marketing and online acquisition and fulfilment. Proud to say that I helped business in industries such as real estate, all the way to furniture sales, thrive online.

Goturtle had a single-minded mission. To distribute beneficial technology to Africa. It was an absolute honour to send the majority of our time working on Yoco. South Africa's most disruptive FinTech company. We helped them grow from 500 to 5000 merchants in a single year. Empowering small businesses to accpet card payments where they could not before. Over the two year period we focused on:- Customer research- Developing SDR and Outbound sales- Lead generation- Existing user segmentation and communication strategy to reduce churn. Over this same period, we also worked with TabletPOS and Flexy in a similar capacity.

I started a bespoke suit tailoring business with a unique selling point. Clients were collected in luxury cars and taken to high-end locations for consultations. This fell part of the greater Cartel House group. I was responsible for guiding brand development, marketing, sales and bookkeeping. Eventually sold my stake to pursue a more consulting focused profession.

This department served as an incubator that rapidly developed and launched products. Launched products such as: - Loadshed: Application to deliver load shedding schedules to people who would not have had access before- Hey Stranger: Niche flyer distribution network. Targetted specifically at travellers visiting Cape Town.