Caren Carruthers Email & Phone Number

Moate, Co Westmeath

• Marketing & Sales for busy Tourist Attraction.
• Responsible for driving new business into Park & increasing revenues
• Reporting to board of Management on a biweekly basis on all marketing campaigns
• Preparing, updating and carrying out marketing and social media plans across the business both on and offline

County Dublin, Ireland

• Managed team of 6 responsible for distribution channels supplying all bed stock to Hostelworld as well as partner pricing and revenue management strategies
• Motivating and guiding team of 6 employees, setting targets, engaging with the team to ensure they were meeting targets, working with them to integrate new product offerings and drive increased revenues.
• Working with the team to understand growth KPI’s and ensure that we were delivering on target and meeting overall business goals.
• Working with team and directly with key partners to leverage relationships to gather market data and intelligence.
• Worked closely with Product, Tech and Marketing Teams on a number of projects to improve and create new technology to assist internal management of bed stock.
• Working as core member of team responsible for creating and rolling out new payment and pricing options across www.hostelworld.com including non-refundable and no deposit rates.

Dublin

Alongside other roles I was also lead Co-ordinator, planner and technical contact for annual Hostelworld.com conference - 600+ B2B delegates from over 40 countries worldwide- Planned, co-ordinated event with and lead and managed event planning team- Strengths in pre event planning, documentation, client liaison and technical support on the da- Full control.

Dublin

• Solely responsible for a portfolio of hostels accounting for 50% of company revenue.
• Also responsible for growth targets of 2 Junior Account Managers through mentoring, overseeing their relationship and growth targets and ensuring key company message were delivered in a timely manner.
• Created and built strong client relationships through face to face meetings, data gathering and sharing, planning and goal setting and constant monitoring to ensure success.
• Maximised partner growth through strong internal communication and influencing.
• Responsible for upselling, creation and sharing of data, gathering market information and reporting back to senior management on same.
• Co-ordinated series of partner networking events around Europe & in USA.

Msc. Marketing, Marketing

B.A. Marketing French/German

Erasmus