Caren Carruthers Email & Phone Number

Moate, Co Westmeath

• Marketing & Sales for busy Tourist Attraction.• Responsible for driving new business into Park & increasing revenues• Reporting to board of Management on a biweekly basis on all marketing campaigns• Preparing, updating and carrying out marketing and social media plans across the business both on and offline

County Dublin, Ireland

• Managed team of 6 responsible for distribution channels supplying all bed stock to Hostelworld as well as partner pricing and revenue management strategies• Motivating and guiding team of 6 employees, setting targets, engaging with the team to ensure they were meeting targets, working with them to integrate new product offerings and drive increased revenues. • Working with the team to understand growth KPI’s and ensure that we were delivering on target and meeting overall business goals. • Working with team and directly with key partners to leverage relationships to gather market data and intelligence. • Worked closely with Product, Tech and Marketing Teams on a number of projects to improve and create new technology to assist internal management of bed stock.• Working as core member of team responsible for creating and rolling out new payment and pricing options across www.hostelworld.com including non-refundable and no deposit rates.• Key Skills – ability to manage and run a team of multinational employees, Ability to work cross functionally, ability to work on day to day queries and global strategic projects simultaneously. • Strong working knowledge of API Integrations, Salesforce, Zendesk and Omniture

Dublin

Alongside other roles I was also lead Co-ordinator, planner and technical contact for annual Hostelworld.com conference - 600+ B2B delegates from over 40 countries worldwide- Planned, co-ordinated event with and lead and managed event planning team- Strengths in pre event planning, documentation, client liaison and technical support on the da- Full control over conference budget and delivery to same.

Dublin

• Solely responsible for a portfolio of hostels accounting for 50% of company revenue. • Also responsible for growth targets of 2 Junior Account Managers through mentoring, overseeing their relationship and growth targets and ensuring key company message were delivered in a timely manner. • Created and built strong client relationships through face to face meetings, data gathering and sharing, planning and goal setting and constant monitoring to ensure success. • Maximised partner growth through strong internal communication and influencing. • Responsible for upselling, creation and sharing of data, gathering market information and reporting back to senior management on same. • Co-ordinated series of partner networking events around Europe & in USA.• Key Skills – A proven and very strong communicator, ability to deliver key messages and gather market intelligence, Strong project management and project integration skills

Msc. Marketing, Marketing

B.A. Marketing French/German

Erasmus