Caren Connor Email & Phone Number

Greater Seattle Area

•Recruiting•Business Planning•Marketing Strategy•Campaign Management•Project Management

Greater Seattle Area

-Specialties: Customer Experience (CX) - Journey map and persona creation, primary quantitative and qualitative research planning/execution, findings reports • Project Management • Marketing Strategy and Implementation • Business Planning • Product Launch and Messaging • National and International Audiences • Event Strategy and Execution • Data Analytics/CRM Planning • Branding/Brand Awareness Campaigns • Digital Marketing Strategy • Customer Acquisition • Social Media Strategy • Partnership and Alliances • Field Marketing • Event Marketing

Redmond, Wa

•Created correspondence, rhythm & questionnaire for Azure MSP, ISV and SI service provider satisfaction survey•Recruited scheduled and conducted 25-30-minute interviews and provided rationalized transcripts•Provided the qualitative and quantitative analysis of Azure service providers use cases

Greater Seattle Area

•Responsible for global launch of flagship product•Drove brand inception and identity for flagship product “EventsAIR” – (global)•Complete re-brand of corporate identity (Web+SEO, collateral, style guide, liaising with vendors)•Directly managed a team to deliver international multi-touch, multi-channel campaigns•Responsible for corporate advertising, PR, partnerships, trade membership, social media, list acquisition (Data.com), lead-gen and roll-out of multi-currency SalesForce implementation, including Congo quoting•Key contact for Microsoft Azure Cloud OS partnership•Managed budget and delivery of major international trade-shows. Negotiated sponsorship, adverting, contract for industry speakers. Drove attendance to customer, press and analyst events•Responsible for field marketing programs and communcaitons

Redmond, Wa

•Project planning responsibility for integration of 4 separate business units, including an acquisition into what became Microsoft Dynamics CRM Customer Service•Drove content and delivery schedules for Microsoft Dynamics CRM Customer Service spring release materials•Collaborated with upper management international sales and technical teams to develop key AE sales kits for the FY17 enterprise campaign•Planned and implemented targeted field marketing programs•Analyzed and reported customer buying patterns

Redmond, Wa

•Project/content management for online marketing deliverable(s) (messaging, presentations, video)•Quantitative and qualitative surveys of over 1000 key Microsoft employees globally•Worked with five product groups to refresh messaging and presentations for major event

Greater Seattle Area

•Drove HP Software Specialist and VMware enterprise marketing partnership programs•Led cross-functional team creating solution offerings & associated launch campaigns•Managed budget, vendors & associated sales/marketing campaigns•Planned and executed nationwide HP and VMware co-marketing events, lead reporting and follow-up•Creation and delivery of corporate, product & services messaging and supporting programs•Direction and execution for tradeshows including J9’s VMware 2011 “Your Cloud” virtual event•Drove Partner lead-gen calling campaigns including scripting, training, list selection and acquisition, online email campaigns, landing pages and lead follow-up •Search engine optimization (SEO) corporate website and knowledge base•Marketing launch of “LoadRunner in the Cloud” Application (PR/AR, Webinar, Messaging, Website, Social Media, online & calling campaigns and lead follow-up)

Greater Seattle Area

Worked with Bellevue Financial as a marketing manager, various real estate investing clients among others. Details provided by request.

Developed vertical and horizontal marketing programs for the integrated Nortel/Clarify CRM solution. Designed and implemented product messaging, launches and associated programs. Worked with the strategic partner team to design and roll-out tiered programs for call-center VARs.

Bellevue, Wa

Drove emerging markets product-line marketing effort. Primary focus: to lead technology in the sector and flagship product pull-through sales. Managed AR/PR and customer messaging, marketing and cross-training programs and many product launches. Worked closely with select customers throughout development cycle and secured customer references.Managed the business alliance relationship with Siebel Systems implementing product and marketing initiatives. Worked with executives to re-engineer business processes and implement a corporate wide CRM system.