Cari Fagan Email & Phone Number

Knoxville, Tennessee Area

Dallas/Fort Worth Area

Dallas, Tx

Handle negotiating, estimating, placement, and monitoring of tv and radio schedules for all assigned clients. Ensure all media delivery to estimates meet goals. Arrange for added value opportunities to complement client goals. Developed strong peer relationships serving as a mentor to buyers and assistant buyers, including training and problem solving. Tracked billing, monthly expenditures, and overall budgets. Utilize Strata, SVE, Comscore, Rentrack, Neilsen, and Scarborough to manage… Show more Handle negotiating, estimating, placement, and monitoring of tv and radio schedules for all assigned clients. Ensure all media delivery to estimates meet goals. Arrange for added value opportunities to complement client goals. Developed strong peer relationships serving as a mentor to buyers and assistant buyers, including training and problem solving. Tracked billing, monthly expenditures, and overall budgets. Utilize Strata, SVE, Comscore, Rentrack, Neilsen, and Scarborough to manage effective campaigns. Show less

Greater Pittsburgh Area

Handle B2B negotiations with advertising sales associates to acquire the best and most cost-efficient / budget-conscious advertising opportunities available through print media, online advertising space, sponsorships and product placements.

Houston, Texas Area

Create Media Plans based upon Marketing Goals. Perform Market research. Adhered to extensive buying guidelines that included CPM goals and client programming preferences.Dealt effectively with media representatives and station managers to negotiate efficient broadcast rates, make-goods, upgrades, bonus weight, and post buy management.Planned, placed, and managed Grand Opening Campaigns/Promotions for more than 300 individual Advance Auto Parts locations a year. Agency lead buyer for… Show more Create Media Plans based upon Marketing Goals. Perform Market research. Adhered to extensive buying guidelines that included CPM goals and client programming preferences.Dealt effectively with media representatives and station managers to negotiate efficient broadcast rates, make-goods, upgrades, bonus weight, and post buy management.Planned, placed, and managed Grand Opening Campaigns/Promotions for more than 300 individual Advance Auto Parts locations a year. Agency lead buyer for Hispanic TV/Radio/Cable and promotional opportunities. International radio buying and planning experience including Mexico, St. Croix and St. Thomas. Experience with fast food, casual / fine dining restaurants, automotive, retail, grocers, energy companies, higher educational entities, and state lottery accounts. Show less

Houston, Texas Area

Maintained two sales desks. Negotiated, maintained, and generated spot television advertising contracts. Liaison between Direct Clients, Agency Buyers and Station LSM’s.

Greater Minneapolis-St. Paul Area

Sole agency buyer responsible for negotiating, placing, maintaining, and post annalists' buys for major markets using spot / national TV and radio mediums. Trained and supervised assistant buyer. Dealt directly with clients reporting advertising goals, achievements, and promotional pov’s. Client list included Altru Health System, Land O’ Lakes, and Malt O Meal Cold Cereal.

Greater Minneapolis-St. Paul Area

Assist buyers with negotiating, placing, maintaining, and post annalists' buys for major markets using spot / national TV, cable and radio mediums. Trained and supervised assistant buyers. Client list included Dayton Hudson Stores, Target, Cub Foods, United Way, and Pet Inc.

Assist buyers with negotiating, placing, maintaining, and post annalists' buys for major markets using spot / national TV, cable and radio mediums. Trained and supervised assistant buyers.

Houston, Texas Area

Concentrated on exceptional customer service in all areas of Food and Beverage, including: restaurant customer service, employee management and training, monitoring food and labor cost, monitoring alcohol cost, managing inventory, and general guest satisfaction.