Cari Pollack Email & Phone Number

Conshohocken, PA, US

Houston, TX, US

Gilbert, Arizona, US

US / UK / Nepal / Kenya, US

Managed international top-notch demand generation team including campaign management, paid media, account-based marketing (ABM), web operations, SEO, performance analytics, and more. Provided consistent, empathetic servant leadership with ongoing mentorship and development for team members. I believe my most important job as a leader is to remove obstacles.

Austin, TX, US

Drive marketing technology (MarTech) platform strategy to ensure best-in-market assessment, selection, adoption and integration (across Marketing and the wider business), implementation and continual optimization of marketing platforms, applications and tools.

Armonk, New York, NY, US

• Key member of global team responsible for the strategic development of campaigns and programs for enterprise technology and SaaS products in Unica (enterprise-class marketing automation platform):
• Guide performance marketers on marketing automation best practices for B2B demand generation and facilitate adoption of new tools, integrated campaigns, testing and optimization opportunities to drive improved ROI
• Lead campaign development strategy across hundreds of products and services, industries, roles, and geographies -- business plan, value proposition, narrative, content, campaign logic, specific tactics, testing, and.
• Lead the strategic design for globally standardized campaigns in Unica - elements include narrative, content, campaign logic, and implementation requirements
• SME participant in re-engineering of RLM (response lead management, CRM) protocol
• Work with marketing stakeholders through a standardized methodology to define program strategies

San Francisco, California, US

Mentor students worldwide who want to learn the industry, get hands-on experience with digital marketing tools, and realistic insight into how tools can be used to generate the best possible results.

B2B Digital Marketing and Demand Generation>Facilitate workshops to help Portfolio and Performance Security teams develop “always on” marketing programs that leverage new marketing technology and integrate themes and assets throughout the buyer’s journey. >Drive the global demand generation engine: Strategy, budgeting and forecasting, program development.

Philadelphia, PA, US

FulcrumTech is an award-winning digital marketing agency, known for relentless attention to analytics, testing, and innovative lead-generation strategies. In this role, I take ownership of results—in the form of increased ROI, typically—not just for getting projects completed on time and on budget (though of course that matters too). To achieve the stellar.

Fort Washington, Pennsylvania, US

Overall strategy, editorial voice, visual identity, production, & marketing of Nutrisystem.com member site. Development of content for individual customer segments and execution of the Nutrisystem.com personalization strategy.Strategic direction for $900K project to redesign member site on Nutrisystem.com to be a world-class, industry leading user.

Strategic marketing consulting for small to medium sized businesses.Sample Client and Engagement Details*Boys & Girls Clubs of Philadelphia: Responsible for development and implementation of social media strategy, public relations campaigns, and other development activities to raise awareness, develop membership and raise funds. Implemented Facebook Causes.

Sioux Falls, South Dakota, US

*Developed and managed all aspects of affinity partner relationships for Private Client Services, specifically focused on Wealth Management marketplace. *Created formalized account management program to optimize return for the affinity partners while growing the business for the bank. *Led complete User Experience review and recommendations for corporate.

Philadelphia, PA, US

*Maintained primary client relationships at all levels within client organizations with overall responsibility for client satisfaction. *Consulted with existing and prospective clients regarding interactive application projects using extensive user experience and technology background and competitive trends. *Primary responsibility for client expectation.

US

* Strategic direction for web site including customer service platform, new customer acquisition, partner and cross-sell efforts, loyalty programs, and corporate pages.* Evangelize usability to senior management to procure funding for site improvements and usability study.* Consultant to business units; collaborate with project teams to define site.

Mba, Marketing

Bs, Psychology, Education