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Carissa Cook is listed as Director of Marketing and Insights | Brand Management, Strategic Planning at Oregon Wine Board, a with 13 employees, based in Portland, Oregon, United States. AeroLeads shows a matched LinkedIn profile for Carissa Cook.
Carissa Cook previously worked as Director of Marketing and Insights at Oregon Wine Board and Director Of Development at Willamette Valley Vineyards. Carissa Cook holds Bachelors Degree, Journalism; An Emphasis In Advertising And A Minor In English Creative Writing from University Of Nevada-Reno.
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At Willamette Valley Vineyards, my strategic acumen has been the driving force behind our new Winery Restaurant concept, setting a new standard for direct-to-consumer experiences. My focus on expansion has not only diversified our offerings but has also fortified the brand's presence in the competitive wine landscape. With a solid background in budget management and strategic planning, the initiatives I've led have been pivotal in enhancing customer engagement and driving revenue growth.My tenure in the industry reflects a steadfast commitment to operational excellence and brand management. While at Treasury Wine Estates, the ability to translate national brand strategies into local success stories was instrumental in achieving our sales and profit objectives. The synergy of my leadership skills and business acumen has consistently resulted in the successful execution of complex projects and the cultivation of strong teams that produce financial results.
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Promote, support and grow Oregon’s statewide wine and grape industry. Responsible for setting strategy, direction and overseeing execution of the Oregon Wine Board’s strategic marketing plan.
Lead the development, expansion strategy and execution of Willamette Valley Vineyards new Winery Restaurant concept. Built and oversaw development of 4 new properties and 1 new wine club. Directly responsible for site selection, market analysis, budget management, design, construction, hiring, training and marketing strategy. Responsible for brand programming calendar for both DTC and Wholesale.
Or/Wa/Ca/Ak/Id/Mt/Ut/Wy
Bring national brand strategies to life on a local level to support sales for the Pacific Northwest and CA divisions to achieve sales and profit objectives.
Nevada City, California
Co-owner and director of day-to-day operations. Successfully grew the business by 35% and decreased costs by 8%. Implemented new ways of working and managed the P&L's, increasing the valuation of the business to a place where we could profitably sell the restaurant in 2019.
San Francisco, California, United States
B2B sales for an event ticketing software as a service company in a consultative sales structure.
Portland, Oregon Area
Liquor sales representative for the key accounts in downtown Portland.Drove sales and executed brand marketing for the Spirits West portfolio including Pernod-Ricard, Beam Global, Patron Spirits Co., Sidney Frank Import Company, Gallo, Luxco and many others. Achieved brand priorities through program execution and strategic marketing implementation. Drove sales through distribution, menus/drink features, education, staff training, promotional planning, displays and other creative problem solving tactics.
California
Monthly meetings with management to assess the business and make operational decisions.Assisted with employee trainings, marketing material development, wine buying, management of wine program, large group reservations and new menu creation for bar upgrade.
Reno, Nevada Area
Self managed and maintain the wine bar during operational hours. Designed website, business cards, wine notes and developed promotions for special events and marketing e-mails.
Reno, Nevada, United States
Wrote copy for campaigns, proofed ads and brainstormed concepts for new client pitches.
Other employees you can reach at oregonwine.org. View company contacts for 13 employees →
Gina Bianco
Colleague at Oregon Wine BoardPortland, Oregon, United States
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Robert Morus
Colleague at Oregon Wine BoardHood River, Oregon, United States
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David Dewitt
Colleague at Oregon Wine BoardPortland, Oregon, United States
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Katie Von Bargen (Sadler), Csw
Colleague at Oregon Wine BoardPortland, Oregon, United States
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Stacey Kohler
Colleague at Oregon Wine BoardPortland, Oregon, United States
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Lydia Mullany
Colleague at Oregon Wine BoardPortland, Oregon, United States
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3.85 GPA Graduated with distinction
Quick answers generated from the profile data available on this page.
Carissa Cook works for Oregon Wine Board.
Carissa Cook is listed as Director of Marketing and Insights | Brand Management, Strategic Planning at Oregon Wine Board.
Carissa Cook is based in Portland, Oregon, United States while working with Oregon Wine Board.
Carissa Cook has worked for Oregon Wine Board, Willamette Valley Vineyards, Treasury Wine Estates, Friar Tuck'S Restaurant And Bar, and Vendini.
Carissa Cook's colleagues at Oregon Wine Board include Gina Bianco, Robert Morus, David Dewitt, Katie Von Bargen (Sadler), Csw, and Stacey Kohler.
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Carissa Cook holds Bachelors Degree, Journalism; An Emphasis In Advertising And A Minor In English Creative Writing from University Of Nevada-Reno.
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