Carl Arthur Email and Phone Number

I design and implement the overall company strategy. Our firm is focused on providing the maximum value for both our shareholders as well as our clients. In addition to strategy and direction I also work on the day to day marketing strategy for our clients. Providing them with both a high-level conceptual analysis of their marketplace and the challenges and opportunities that exist there, but also a detailed picture of the facts on the ground. I believe that marketing should be treated both as an art as well as a science and I work to show our clients the value of seeing it as such. While we are heavy users of both on and offline marketing channels I make sure that all communications are in the spirit of the client brand and convey a confident and attractive message for the marketplace. At the end of the day I am only as successful as my clients and my team and so I strive to ensure their success in the marketplace.

VP-Marketing-I was responsible for demand generation efforts across multiple brand segments. I managed both the advertising spend as well as content strategy. In addition I was tasked with developing an event marketing unit that would focus on trade shows in the Asia Pacific market. I managed multiple vendor partnerships and helped to craft the entire lead nurturing process involved in educating prospective clients about the companies products and services preparing them for handoff to the business development team. We developed multiple in-house proprietary software applications that included a lead scoring engine, a dynamic keyword selection program that analyzed and tracked keyword cost effectiveness from click to close.