Carl Arthur Email and Phone Number

Develop and execute email marketing campaigns to increase revenue and customer retention for B2B and B2C clients. Monitor and analyze email performance and conversion metrics, and make recommendations to improve effectiveness of each campaign. · Utilize email automation platforms for list segmentation, A/B tests, and dynamic content · Produce reports and share insights to drive decision-making · Consult and strategize with clients to continually optimize their email marketing program. · Creation of client-facing and internal presentation · Consistently monitor and make improvements to deliverability and inbox placement

Ownership of marketing materials within assigned Northeast region (8 airports), with regular travel 3+ days per week. Ensure marketing assets are visible, orderly, and uniform to ensure consistent branding for MileagePlus Program.• Communicate with key airport contacts regarding upcoming promotions, and confirmed new marketing assets are implemented on schedule. • Maintain inventory of all assigned marketing assets• Brainstorm with fellow coordinators to improve reach and visibility of promotions

Main point-of-contact for clients regarding the day-to-day management and execution of digital marketing campaigns. Informed clients on status of all projects and timelines, and ensured campaigns were launched accurately and on schedule. Responsible for the deployment of 10+ campaigns per week. Often launched campaigns under firm/tight deadlines.Additional responsibilities:• Prepared creative briefs and delivered creative instruction to our designer• Ownership of campaign calendar and development process for marketing campaigns:• Communicated with vendors and use marketing automation software to schedule, upload and monitor e-mail marketing campaigns. • Scheduling, set-up, A/B testing, Subject Line suggestions, creative direction, QA, deployment, rendering and reporting, CAN-SPAM compliance• Maintain current knowledge of industry best practices, regulation and privacy issues• Deliver results and provide analysis of campaign performance• Responsible for accurate billing statements

• Provided solutions to issues concerning the purchasing, and/or registration of software: - Update and maintain internal database with critical information regarding problem resolution- Initiate refunds to dissatisfied customers• Identified areas for improvement and made recommendations to solve challenges within the Customer Support department

• Primary point-of-contact for students living in residence halls- Shared safety and security information with residents- Notified students of events on campus• Upheld and enforced the rules and regulations of Housing Services- Recorded guest activity- Resolved resident grievances- Monitor building entrance• Executed emergency protocol as necessary

Supported Promotional and Sales departments in executing experiential marketing events throughout the Chicagoland area. Assembled workstations for on-air broadcasts and encouraged audience interaction using raffles, giveaways, and trivia games.Additional responsibilities:• Proofread copy for promotional and formal brochures• Maintained records containing listener/winner information• Obtained legal documents from winners• Assisted promotional and sales departments in assembling and executing promotional events throughout the Chicagoland area- Prepared workstations for on-air broadcasts at local venues- Encouraged audience participation through raffles, giveaways, and trivia games

Supported Promotional and Sales departments in executing experiential marketing events throughout the Chicagoland area. Assembled workstations for on-air broadcasts and encouraged audience interaction using raffles, giveaways, and trivia games. Additional responsibilities:• Proofread copy for formal and promotional materials• Updated database with new listener/winner information• Acquired legal information from winners to secure their prizes