Carl Marcelo Email & Phone Number

Columbus, Ohio

Experienced planning and analysis professional with 20+ years in the corporate retail industry, leading strategy focused on assortment optimization, merchandising, inventory management, replenishment, pricing, and vendor relationships. Dedicated to establishing, improving, and maintaining business objectives through collaborative insight and understanding. My experience working at globally recognized brands have enabled me to take a transformation-first mindset as they have all pivoted… Show more Experienced planning and analysis professional with 20+ years in the corporate retail industry, leading strategy focused on assortment optimization, merchandising, inventory management, replenishment, pricing, and vendor relationships. Dedicated to establishing, improving, and maintaining business objectives through collaborative insight and understanding. My experience working at globally recognized brands have enabled me to take a transformation-first mindset as they have all pivoted, adapted, and evolved to changing consumer behaviors.Reach Partners is a rapidly growing, woman-owned consulting firm serving global organizations across the public and private sectors. Reach helps organizations Transform for Results. We work closely with our clients to deliver measurable and sustainable results, no matter where they are in their journey of crisis management or digital transformation. Our methodologies are rooted in powerful storytelling and road mapping to help clients operationalize their digital strategies and build sustainable results in an agile marketplace.The Reach team comprises prior sitting CEOs, CIOs, CFOs, and Senior Leaders, with decades of transformational experience. Our staff are trained SCRUM Masters, Product Owners, PROSCI-certified Change leaders, and more. We are deep in both Business and Technology subject matter expertise, helping you to adopt modern technologies.We leave our clients better than when we found them. We challenge ourselves and our clients to:Dare to Do Better. Be Better. Show less

Columbus, Ohio

Columbus, Ohio

Columbus, Ohio

Columbus, Ohio

Collaborated with merchants to deliver and manage assortment at the SKU level that support the merchant vision for DSW children’s footwear. Responsible for providing insight to inventory opportunities and risks as well as working with merchandise planning on managing Open to Buy and promotional calendar.

Columbus, Ohio

Responsible for creating seasonal sales plans at the style and cc level for three areas of business. Reviewed and analyzed historical trends and performance to deliver sales plans, driving comp growth in collaboration with merchandise planners, lead merchants, production, and allocation partners. Managed Open to Buy for key categories and recommended buy quantities to planning and merchandising partners to improve class productivity.

Columbus, Ohio

Analyzed supply and demand for Victoria’s Secret PINK stores, both domestic and international, in the apparel division. Continuously reviewed inventory opportunities while improving productivity in specific markets in collaboration with cross-functional team members. Executed inventory adjustments by store in partnership with allocation on fulfilling demand based on growth, sell-thru, and weeks of supply. Analyzed key market performance to create store indexes by category based on current trend… Show more Analyzed supply and demand for Victoria’s Secret PINK stores, both domestic and international, in the apparel division. Continuously reviewed inventory opportunities while improving productivity in specific markets in collaboration with cross-functional team members. Executed inventory adjustments by store in partnership with allocation on fulfilling demand based on growth, sell-thru, and weeks of supply. Analyzed key market performance to create store indexes by category based on current trend as well as historical data for product deployment. Show less

New York City

Analyzed current and past sales trends, forecasted and managed inventory in the Pacific Northwest, North, and Midwest regions for over 300 specialty stores for both Aeropostale and p.s. from Aeropostale. Partnered with regional/district field teams and merchandise planning/allocation departments on product assortment needs by market. Directed clearance inventory consolidations from mall division to outlet division based on sales, turn, and gross margin performance.

Rochester, New York

Analyzed business trends for women’s and children’s apparel in the greater Rochester, Buffalo, and Southern Tier areas in Western NY. Created bottoms-up seasonal sales plans based on margin, turn, and sales history by family of business. Provided in-season analysis on key assortment adjustments by store to increase sales productivity based on market trends.

New York City

Analyzed current and past sales trends, forecasted and managed inventory for the outlet division. Ensured optimal inventory assortment, facilitating strong sales and gross margin in partnership with merchants and planners. Responsible for clearance inventory consolidations from mall division to outlet division. YTD sales were +1000 to +1200 bps over prior year in 2008, based on strategic merchandising and assortment optimization focused on market-specific needs.

New York City

Performed weekly sales analysis and bi-monthly forecasting for multiple product lines, generating mid-eight figures in revenue for Macys.com. Tracked and managed ongoing caseload of 50-100 open orders to ensure timely deliveries for 8-10 key vendors per family of business.

New York City

Monitored, analyzed and developed sales plans for assigned business units in 350-400 retail sites, nationally – with strong west coast market presence; revenues over $4 billion in sales.Analyzed product line sales trends by quarter and season, which varied widely by region.