CEO, co-founder and member of the board for a company producing ski poles. Kang poles are designed by skiers for skiers, with riding experience, sustainability and design in focus.

Responsible for the commercial offering including go-to-market strategy and implementation.

Acting CCO supporting the marketing, sales, website, pricing, CRM, booking system and customer service teams.

As GGO at Heap my main assignment was to increase the number of cars shared on the platform. Other activities included CRM and marketing towards renters as well as product development.

Hired on a consultancy basis with the clear objective of driving sales through online marketing channels. Also assisted with the development of the overall marketing strategy and platform.

Heading the marketing team (based in Dubai) as interim manager.

Supporting a digital product for teaching Swedish to immigrants, Liber SFI Digital.

Filled the position as Marketing Director/Chief Growth Officer during the recruitment of a permanent position. Responsible for six employees in the marketing department working with e.g. the online user experience, content, PR, advertising, social media, internal communication and graphical design. I also personally took the operational responsibility for performance marketing, with the primary target to attract consumers willing to sell and buy cars on Kvdbil.se.

Interim manager for the Digital Customer Marketing Team consisting of six people and supporting the Internal Medicine organisation with tasks such as building and maintaining web sites, producing content, digital marketing and customer insight. The team worked directly with Brand Managers to set the strategic direction and oversee the operational execution and I reported to the Country Manager.

Responsible for the customer relations across all markets, including brand identity, marketing strategy, customer insight, international marketing activites, website development and CRM.

Employed as Marketing Director SoHo/SME, responsible for Telia Sweden's above the line marketing activities targeted towards companies with up to 150 employees.

Interim manager for the marketing department (Marknadskommunikation) at Skandia, responsible for a team of twelve project leaders who manages all marketing for Skandia, from ad campaigns to mailings.

Interim manager for the customer insight department at Skandia, working with things that lead to a better understanding of customers and hence helping in creating a better customer experience. Responsibilities include planning, customer analysis, competitor analysis, business intelligence, segmentation models, CRM, surveys and research both for retail and B2B.

Responsible for customer relations, consisting of the Sales, Marketing, Customer Support and Internet departments.

Responsible for the online marketing team, the publications department as well as overall marketing at EF Language Travel worldwide (22 markets in Europe, Asia and Latin America).

Responsible for the Internet department for EF Language Travel, consisting of 5 employees. Working with maintainance and development of the EF.com website, IT system integration, online marketing for 22 countries worldwide and management of the team.