Carla Bicknell Email & Phone Number

London, Gb

London, England, United Kingdom

Working across the UK, France, and US markets, my role is to create and execute comprehensive and engaging marketing campaigns, events, and PR activations that promote and drive brand awareness and also entice customers to visit physical stores.

Hertfordshire, England, United Kingdom

Founder led brand offering luxurious knitwear and sophisticated occasionwear.Responsibilities: defining & implementing the end-to-end brand & marketing strategy across ecommerce, PPC, organic & paid social, affiliate, email, PR & influencer marketing in line with brand & commercial objectives. Also oversaw the day-to-day website management & user experience. Worked closely with the founders to deliver acquisition & retention KPI’s to scale brand awareness & DTC sales. Reported into founders and managed/mentored a team of six.

London, England, United Kingdom

THOMAS SABO is a premium jewellery brand.Responsibilities: providing a consistent customer experience across online, instore and wholesale | identifying opportunities to drive sales and grow market share | owner of paid media and digital marketing, reporting and optimisation | managing influencer, digital and PR agencies - budget owner - leveraging customer insight, market trends and business data to build marketing and brand strategy.

London, England, United Kingdom

OKA is a luxury British interiors brand.Responsibilities: creation and management of the UK and US marketing calendar | working with ecommerce, commercial and creative teams to deliver a seamless and engaging customer experience across all touchpoints | owner of brands media strategy, advertising planning and execution | using customer insight to inform brand strategy | supporting retail stores with activities and events

London, England, United Kingdom

New & Lingwood is a luxury British menswear brand.Responsibilities: brand strategy and development, reporting directly into CEO | all photoshoot production & art direction | using customer insights to inform strategy | marketing & content calendar | social media strategy & content | management of PR & PPC/SEO/Paid Social agencies | email/CRM strategy and calendar | influencer management | budget owner | management of brand partnerships | line management

Essex, England, United Kingdom

Responsible for all brand and ecommerce product photography production & art direction, 360 brand campaign development and management, social media strategy, email content calendar, and PR agency management.● Produced and art directed all visual content for the brand from concept and brief to production, art direction, and final asset delivery for all marketing channels including e-commerce, social media, print, OOH, PR, and email.● Oversaw the e-commerce product photography via a product photography agency including briefing, delivery of products to the agency, overseeing the shoot days, managing product matching needs, managing final assets storage, and uploading to the website.● Executed Rubyshoo’s first out-of-home advertising campaign with creative I’d produced which delivered a 7% increase in organic search, a 16% uplift in online conversion, and led to the interest of a national department store for wholesale opportunities.

Petplan is the UK’s No. 1 pet insurance provider and is owned by global insurance giant, Allianz.Responsibilities: identifying key strategies & partnerships to deliver brand awareness & sales | line management | brand guardianship | budget management | competitor monitoring & impact on sales | developing & delivering PR plans | social media/blog strategy & content management | creative & media agency management | campaign analysis.

London, United Kingdom

Responsibilities: developing & coordinating TV, press, OOH, radio & digital display advertising | managing numerous creative & media agencies | working with & influencing a range of internal stake holders including B&M, PR, E-commerce, Photo-graphics & Visual Merchandising teams | competitor monitoring | new store marketing | flag-ship store marketing (Oxford Street) | events planning | budget management | campaign analysis | photo-shoot & TV shoot production.

Responsibilities: new product development for fragrance category within the EMEA market | project management | product strategy | European market management | competitor monitoring | fragrance expert.

Responsibilities: photo-shoot production | press requests | local marketing | competitor monitoring | direct mail | maintaining the marketing calendar/critical path | PR campaigns.