Teach and advise graduate students in the Georgetown University School of Continuing Studies on developing Integrated Marketing Communications Plans for actual clients. Currently co-developing a new class for the School of Continuing Studies. Also responsible for grading students' assignments.

BUILDING PARTNERSHIPS:Every client is a partner who I support in reaching their business and marketing goals by developing and implementing effective, research-based integrated marketing communications (IMC) plans in support of their goals. *All IMC plans are customized to fit the particular needs of each client.DISCOVERING NEW OPPORTUNITIES FOR GROWTH:+Uncover opportunities for growth through market research. +Develop (IMC) Plans, including strategies and tactics in the areas of branding, social media strategy, promotional partnerships, and events, etc. +Track and adjust marketing plans as needed to support success. +Monitori campaign results+Provide performance metricsCOACHING TO CONNECT:As a former on-air journalist, I offer training to clients on communicating the benefits of their products & services with authenticity & authority.COMPREHENSIVE MARKETING SERVICES: RESEARCH, DEVELOPMENT & IMPLEMENTATION OF INTEGRATED IMC PLANS ACROSS A VARIETY OF INDUSTRIES:+Experience in broad range of industries.+Expertise in reaching the lucrative yet allusive mom sector. My research is focused on revealing best practices for effectively engaging moms in products & services.+I leverage my expertise in marketing, child development & parenting to provide strategic marketing & communications guidance to clients targeting the parent &/or mom sectors.*The mom sectors wields tremendous power across nearly all areas of family spending: As Advertising Week states:"A staggering 85% of moms are the decision-makers or influencers for household spending...Not only does 80% of healthcare spending fall within a mom’s domain, they are the chief orchestrators of family vacations (85%) and over half (53%) take the lead in major financial decisions.Given this immense spending power, no brand can afford to overlook this highly influential consumer group." (Navigating the Mom Market: Building Trust and Making Data-Driven Connections, Advertising Week)

• Founded Carla and Liv KIDS as an integrated (face-to-face and virtual) destination to help parents support children during one of life’s most important milestones, the first-time transition into school (preschool or kindergarten).• Provided parents with information that prepares students for school though public speaking engagements, campaigns & events.• Implemented marketing strategies, including content management practices, to engage followers and expand the Carla and Liv KIDS brand.• Launched successful marketing communications strategies including advertising, social media, public relations, events and email marketing strategies, to educate parents on supporting children’s transitions into school, including tips to alleviate separation anxiety. (“Nearly all children between the ages of 18 months and 3 years old have separation anxiety and are clingy to some degree.” Lucile Packard Children’s Hospital, Stanford University Health System)• Implemented co-branded back-to-school program with Howard County, MD School System and Library System. Developed effective marketing plan, collateral development and relationship-building strategies. RESULT: Delivered Workshop, “Helping Children Make the Transition into Kindergarten.” Public Relations: Print media coverage – an Author Profile -- in Howard County Library’s Magazine. Event promotion on web sites of Howard County Public Schools and Library System. • Pivoted to delivering webinars through promotional partnerships, e.g., with Prince William County Moms, on “Preparing Children for Preschool and Kindergarten Through the Pandemic.” RESULT: Social media campaign had a reach of 2,895 -- 347 engagements and 1,337 video views.• Led field marketing initiatives including live events and parent workshops (Pre-Covid) at DC Metro Area Schools, My Gym (children’s gym), Silver Diner Restaurant for “Kids’ Nights,” and conferences.RECOGNITION: Patent Title, “Page Layout for a Book.” Patent No. D900, 215

Carla And Liv Kids - "Our Books are Kid-Tested and Parent-Approved."This user-friendly, interactive book helps parents prepare and support their children to make one of life's most important changes: the transition to school for the first time (to early education program or kindergarten). The book includes parent tips for preparing children for school including, school readiness activities, introduction to the school-day routine, and strategies for counteracting separation anxiety when children are dropped off at school.

• Led cross-functional teams, managed multiple projects, and boosted advertising sales. Result: Generated approx. $6 million in incremental advertising revenue in challenging economic times for newspapers by conceptualizing, planning and executing integrated marketing and advertising campaigns for corporate clients. RESULT: Led promotion to support $800,000 Toyota ad buy by practicing creative thinking to convince client of the value of newspaper advertising by pitching a Fantasy Football campaign. RESULT: Led promotional program and contest as an incentive to a British airline client to support a $250,000 ad buy. • Exercised ability to multi-task by leading concurrent print, online and grassroots marketing campaigns that increased clients’ incremental ad spend.• Harnessed creativity of our teams to implement marketing strategies and advertising proposals.• Met regularly with clients and managed review process of marketing and advertising collateral.• Managed marketing budget.• Led Sales and Creative Services teams to fulfill the development of materials for advertising campaigns -- including web site, sales brochures, and POP – which required a detail oriented perspective while keeping an eye on the big picture.AWARDS: Extra Mile Awards, in recognition of strong marketing skills: June 2006, October 2006, May 2008. Performance-based bonuses: April 2007, April 2008, March 2009

• Performed quantitative analysis, including revenue forecasts, under deadline to support sales managers in negotiations with advertisers. RESULT: Analyses resulted in $870,000 in advertising revenue. • Managed publication of Marketing Department’s quarterly newsletter on retail trends for retail clients.AWARDS: Marketing Excellence Award, in recognition of outstanding marketing performance: July 2005. Extra Mile Awards, in recognition of strong marketing skills: May 2005, June 2005, August 2005, October 2005, January 2006

• Launched Taylor & Evans Marketing Group to enhance business growth for health care clients with marketing strategies designed to increase revenue from elective procedures. • Practiced strong skills in business development, marketing strategy implementation, and promotional partnerships. • RESULT: Grassroots outreach to approx. 1,000 potential new patients for a health care client due to collaboration I led with popular Politics and Prose Bookstore (Washington, DC).

• Quickly mastered the Advisory Board’s medical research product line so I could effectively communicate the company’s benefits to potential clients. RESULT: Performed strongly against KPI -- exceeding quarterly revenue goal by generating $77,000 in Business-to-Business sales in 3 months.• Drove acquisition of new business within assigned territory (PA, NJ, DC) through a consultative sales process and relationship building with senior hospital and health system executives.• Prepared monthly reports and presentations on my sales activities and revenue forecasts for Sales Team.• Exercised ability to multitask by managing sales processes for multiple potential clients simultaneously.AWARD: Chairman’s Bonus, January 2004

• Spearheaded PBS KIDS promotion campaign. RESULT: 20 percent increase in member station adoption of the PBS KIDS brand nationwide. • Exercised strong cross-departmental and external leadership -- and project management skills to support stakeholder buy-in and use of “new” PBS KIDS brand. RESULT: Successful implementation of PBS KIDS brand. PBS KIDS is the #1 educational media brand for kids nationwide.• Played a leadership role in the development of PBS brand strategy and implementation of primetime and PBS KIDS brands internally and among 330 member stations.• Solved complex challenge related to PBS brand consistency: Directed the development of company-wide brand architecture strategy and implementation to increase viewer understanding of PBS services. • Developed and published PBS and PBS KIDS brand guidelines for internal (corporate) and external (member station) use. (Current version of guidelines at https://www.pbs.org/brand/). RESULT: Clearer understanding by internal and external PBS stakeholders on how to implement the PBS brands.• Demonstrated ability to manage multiple projects on deadline.AWARD: Bravo Award for outstanding job performance, November 2000

- Tracked and analyzed the impact on families of legislation on early education quality and accessibility.- Delivered legislative briefings for nationwide network of volunteer affiliates, internal staff and Board of Directors.- Engaged affiliate members in early education issues through on-site briefing workshops, lectures, newsletters, and meetings with Congressional members and staff.- Launched organization's first-ever public policy conference. Covered live by C-SPAN.- Wrote Congressional testimony delivered by organization's executive director.- Researched, wrote and edited organization's quarterly newsletter.