Carla Balabanowicz Email & Phone Number

Remote (Toronto, Ontario, Canada)

• Leads all social media projects
• Creates and updates all social media strategies to ensure CPAC is current and relevant online
• Manages paid search
• Content creator—from ideation through to execution
• Provides direction to external vendors
• Works in partnership with all CPAC divisions to create tailored social media plans for new programs, special events, or report launches

Remote (Vancouver, BC)

• Led digital/social daily content, planning, and strategy
• Produced and edits engaging video for social distribution
• Responsible for engagement strategy and reporting against KPI's
• Generated social media reports, provides analysis and recommendations for the organization, but also to peer organizations.
• Managed external vendors
• Oversaw design projects

Toronto, Ontario, Canada

• Led digital strategy, content, website
• Advisor to the founder
• Re-imagined social brand and digital look and feel
• Hired, mentored, and managed communications staff
• Managed external vendors

Toronto, ON

• Provided direction on digital communications planning based on data and analysis of results.
• Community Manager for Save On Energy brand Facebook, Linkedin, Twitter, YouTube, and Pinterest accounts.
• Responsible for executing & managing social / digital ads.
• Created digital strategies, content, schedules, budgets.
• Oversaw Save on Energy brand social platform growth from zero to 17K+ engaged users.
• Managed SEO/SEM projects and budgets

Toronto, Ontario

• Led the launch of social media platforms for both the corporate and energy efficiency brand (Save on Energy), growing online communities from zero to 10,000+ across platforms in the first year.
• Worked with executives and gained leadership buy-in and participation for/in social initiatives, which created a culture change in company communications.
• Created monthly newsletters distributed to B2C audience of 150K+
• Responsible for social media strategy, content creation and management
• Led SEO/SEM optimization
• Managed all digital agencies, contractors and vendors

Toronto, Ontario, Canada

• Digital and social lead that managed five staff in creating content for social platforms.
• Drafted documents that resulted in $10M in recapitalization funds.
• Worked with executives to create individual social media presences and write content.
• Produced strategic analysis of social marketing activities on a monthly basis
• Increased social community members by 200%.
• Managed website redesign.

• Wrote, directed, and produced a broadcast length documentary providing insight on the life of a Trans sex worker and the challenges she faced in finding conventional work. Completed May 2009.
• Master of Ceremonies for the Winter 2010 Welcome for new students at Mohawk College. (2010)
• "Entertaining Politics"- Documentary with Caracter Communication (Canada/Germany): Interviews, research, and narration. Completed April 2010.
• Mohawk College - producer/editor/director- Produced and edited six 5 minute video profiles on alumni of distinction used as an introduction at an awards show. (2009)
• Filmed, edited video for web and interviewed attendees of the Canadian Centre for Investigative Reporting (CCIR) organization launch event. (2008)
• Produced, directed, and edited a broadcast length documentary for Environment Hamilton that profiled people in Hamilton that are making a change in how they get and use energy sources. From families completely off the.

• Responsible for hosting, writing scripts, booking interviews and providing the audience with history and news about the rockabilly and psychobilly music scene for a weekly three hour show.

• Screened interview footage for applicable subject bites/shot-listed interviews & selected clips for National stories.
• Provided production support to senior producers during shoots.
• Conducted Internet and traditional research to locate suitable guests for on-air interview or packaged stories.
• Contacted publishers to obtain material for production.
• Monitored wires and video sources.
• Shadowed editing of videotape for reports and voice-over packages.

Hamilton, Ontario

• Worked as staff writer and assisted senior events staff in planning and execution of various large-scale events for students and college alumni.

Certificate, Digital Strategy And Communications Management

Advanced Diploma, Broadcast & Print Journalism

Activities and Societies: Host of the Fall 2008 interactive webcast for prospective students, campus radio show host/producer for 2 years.

Bachelor Of Arts - Ba, Psychology