Carla Balabanowicz Email & Phone Number

Toronto, On, Ca

Remote (Toronto, Ontario, Canada)

• Leads all social media projects • Creates and updates all social media strategies to ensure CPAC is current and relevant online• Manages paid search • Content creator—from ideation through to execution • Provides direction to external vendors• Works in partnership with all CPAC divisions to create tailored social media plans for new programs, special events, or report launches• Introduces and implements new tools and processes to improve efficiency in day-to-day digital work• Responsible for writing monthly organizational newsletter

Remote (Vancouver, Bc)

• Led digital/social daily content, planning, and strategy • Produced and edits engaging video for social distribution• Responsible for engagement strategy and reporting against KPI's• Generated social media reports, provides analysis and recommendations for the organization, but also to peer organizations. • Managed external vendors • Oversaw design projects• Identified and developed digital engagement tactics for flagship website and social media platforms• Guided website development projects• Generated both opportunistic and planned engagement ideas/tactics for social media• Built and executed A/B testing projects and creates industry reports with results• Researched and integrated new tools to assist in analysis and listening on social platforms, contributing to more informed strategies and organizational decisions related to marketing• Community manager for all organizational social media accounts and groups

Toronto, Ontario, Canada

• Led digital strategy, content, website• Advisor to the founder• Re-imagined social brand and digital look and feel• Hired, mentored, and managed communications staff• Managed external vendors

Toronto, On

• Provided direction on digital communications planning based on data and analysis of results. • Community Manager for Save On Energy brand Facebook, Linkedin, Twitter, YouTube, and Pinterest accounts.• Responsible for executing & managing social / digital ads. • Created digital strategies, content, schedules, budgets. • Oversaw Save on Energy brand social platform growth from zero to 17K+ engaged users. • Managed SEO/SEM projects and budgets• Responsible for content development from ideation to final product. • Provided reporting and analysis for all social, search and websites, advising on optimizations. • Managed a team of contractors and agencies in various capacities. • Responsible for responsibly managing and tracking budgets from $10K to $1M • Wrote RFP's and participates in selection of vendors of record • Managed and writes content for internal and external company sites, newsletters (50K + distribution), articles. • Provided direction to designers, agencies, and contractors on digital projects. • Produced ad hoc reports and documents for executive team members.

Toronto, Ontario

• Led the launch of social media platforms for both the corporate and energy efficiency brand (Save on Energy), growing online communities from zero to 10,000+ across platforms in the first year. • Worked with executives and gained leadership buy-in and participation for/in social initiatives, which created a culture change in company communications.• Created monthly newsletters distributed to B2C audience of 150K+ • Responsible for social media strategy, content creation and management• Led SEO/SEM optimization• Managed all digital agencies, contractors and vendors • Responsible for promoting social integration and providing a digital perspective in organizational planning• Content marketing production and planning• Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.• Preserved brand integrity by monitoring the consistency and quality of marketing content.

Toronto, Ontario, Canada

• Digital and social lead that managed five staff in creating content for social platforms. • Drafted documents that resulted in $10M in recapitalization funds.• Worked with executives to create individual social media presences and write content. • Produced strategic analysis of social marketing activities on a monthly basis • Increased social community members by 200%. • Managed website redesign. • Coordinated Foundation media relations activities. • Managed large scale music festival for two years (Greenbelt Harvest Picnic - 5000+ Attendees), including budgets. • In-house graphic designer / photographer / videographer / video editor / producer. • Served as a spokesperson and representative for the Foundation at events and other community forums. • Wrote and edited company marketing collateral

• Wrote, directed, and produced a broadcast length documentary providing insight on the life of a Trans sex worker and the challenges she faced in finding conventional work. Completed May 2009.• Master of Ceremonies for the Winter 2010 Welcome for new students at Mohawk College. (2010) • "Entertaining Politics"- Documentary with Caracter Communication (Canada/Germany): Interviews, research, and narration. Completed April 2010.• Mohawk College - producer/editor/director- Produced and edited six 5 minute video profiles on alumni of distinction used as an introduction at an awards show. (2009) • Filmed, edited video for web and interviewed attendees of the Canadian Centre for Investigative Reporting (CCIR) organization launch event. (2008)• Produced, directed, and edited a broadcast length documentary for Environment Hamilton that profiled people in Hamilton that are making a change in how they get and use energy sources. From families completely off the grid - to community groups that switched over to energy efficient light bulbs. (June 2008-March 2009)

• Responsible for hosting, writing scripts, booking interviews and providing the audience with history and news about the rockabilly and psychobilly music scene for a weekly three hour show.

• Screened interview footage for applicable subject bites/shot-listed interviews & selected clips for National stories.• Provided production support to senior producers during shoots.• Conducted Internet and traditional research to locate suitable guests for on-air interview or packaged stories.• Contacted publishers to obtain material for production.• Monitored wires and video sources.• Shadowed editing of videotape for reports and voice-over packages.• Field & Chase produced stories for the CTV National Reporting team.• Wrote ghost scripts to visuals and editorial elements, improving writing skills through evaluation from reporters.

Hamilton, Ontario

• Worked as staff writer and assisted senior events staff in planning and execution of various large-scale events for students and college alumni.

Certificate, Digital Strategy And Communications Management

Advanced Diploma, Broadcast & Print Journalism

Activities and Societies: Host of the Fall 2008 interactive webcast for prospective students, campus radio show host/producer for 2 years.

Bachelor Of Arts - Ba, Psychology