Carla Beecher Email & Phone Number

Chicago, IL, US

Greater Chicago Area

• Writer/editor for Loyola University Chicago, University of Illinois Medical Center, Roosevelt University, Archdiocese of Chicago, Challenger Gray & Christmas and College of Lake County.
• Project management, including writing and editing magazines, feature stories, donor profiles, annual reports, scripts, e-newsletters, case statements, brochures, invitations and administrative reports.
• Collaborate with administration, special events, annual giving, stewardship and alumni relations to raise funds, visibility and increase engagement.

Chicago

• Provide senior-level executives with one-on-one writing assistance to best define and represent their employment history to target the right opportunities with superior results.

Upstate NY

• Advanced and led alumni and development communications to support a 25-person team.
• Managed editorial, design, press and social media professionals and student interns.
• Edited all public-facing communications, including alumni magazine, annual report and development outreach.

Burlington, Vermont

• Responsible for communication for the University of Vermont Foundation and UVM Alumni Association’s 70-person office, including media relations, publications, brand management, e-communications and website.
• Worked with UVM president’s office to write speeches and presidential position papers for major donors and prospects. Coordinated media relations/gift announcements with the university’s seven colleges and its academic.
• Created a new graphic identity and style guide for UVM Alumni Association. Developed integrated marketing materials for its new membership program. Managed $200K budget.
• Kept yearly integrated communications calendar, developed an online creative brief system to manage 300+ jobs/year, developed policies and processes for major gift announcements and ensured all materials followed AP.

Chicago, Illinois

• Defined, planned and executed a $935K/year integrated marketing-communications program to reach our $500-million campaign goal two years early.
• Accepted two 2010 Pride of Case V Gold Medal awards for Best Capital Campaign and BestSpecial Event for the launch of the reimagine campaign and the 2009 Silver Award for Best Case Statements/Cultivation Publications.
• Member of advancement executive staff; staff liaison to board of trustees’ subcommittee; and managed communications for 80-person advancement office.
• Led small team to create 300+ communication pieces per year, including president’s letters, web pages, case statements, newsletters, stewardship, annual reports, honor roll, speeches, videos, social media posts, key.
• Chose vendor for campaign website design; oversaw content and design for campaign site; tracked web-delivery strategies; oversaw creation of website for planned giving.

Chicago, Illinois

• Served as liaison to college departments, medical center, alumni association, foundation, and media relations to coordinate editorial content, design and production of college materials.
• Work closely with editorial board and edited UIC Medicine, a four-color, 48-page magazine. Decided content. Circulation: 28,000. Budget: $200,000.
• Managed assistant and 10 freelance designers, writers and photographers.
• Edited proposals for individual and corporate solicitations; created keepsake 125th anniversary college history booklet; wrote prospectus, hired rendering artist and created web page for proposed research building.
• Wrote and analyzed RFPs for contracts with designers, photographers, writers and printers.

• Part-time copy-editing instructor for undergraduate students.

Chicago, Illinois

• Edited six issues per year of Chicago edition of alumni magazine (for a total of 36 issues). Circulation: 120,000. Budget: $400,000.
• Worked on special projects, including writing all speeches and creating program and plaques for 50th anniversary of University of Illinois Navy Pier campus.

Master Of Arts, English

Bachelor Of Arts, Communications

Activities and Societies: •Publications chair, Student Union Activities Board •Advertising sales rep, Arizona Daily Wildcat, the state's.