Carla Boyd Email & Phone Number

Harrow, Gb

Great West Road, Brentford, Gb

Key responsibilities: • Develop and implement Cineworld’s Content Marketing Strategy across all Social Media channels (Facebook, X/Twitter, Instagram, TikTok, YouTube) and the Cineworld Blog• Develop and implement Cineworld's Influencer strategy, building relationships with creators, talent managers and agencies• Lead Cineworld's Digital Marketing, including an "Always On" campaign across PPC, SEO, Paid Social, Display & Affiliates• Work closely with Ecommerce & Digital Product teams on website & app updates• Lead on Cineworld's CRM/Digital Comms strategy across email & mobile push notifications• Work closely with film distributors to ensure films are supported in line with their marketing strategy, and Cineworld gets access to talent & exclusive content• Work closely with Retail team & suppliers to provide support of retail products across content channels and for marketing events• Work closely with Customer Service team to deliver the highest possible standard of customer experience on social media and ensure consistency in online tone of voice• Work closely with internal stakeholders as go-to for all things digital marketing, and ensure content channels support key business priorities• Manage a team of direct reports with the following responsibilities: - Plan, write and schedule all national social content- Proactively react to social media trends- Plan, create and post video content- Support on influencer campaigns- Plan and write all Cineworld marketing comms across mails & mobile app notifications- Setup automated email marketing campaigns- Support all cinemas with launching & running their local social channelsBig moments:- Won awards for "Most Creative Influencer Marketing Campaign" and "Best Multi-Platform Campaign" at the 2022 Influencer Marketing Awards for Cineworld's Christmas ASMR Gifting Campaign- Spoke on a panel about social media at CineEurope 2023

Great West Road, Brentford, Gb

Key responsibilities: • Develop and implement Cineworld’s Content Marketing Strategy overseeing Social Media, Influencers and the Cineworld Blog • Lead Cineworld's digital marketing "Always On" campaign across PPC, SEO, Paid Social & Affiliates• Plan, create and publish content across all of Cineworld’s social media channels • Develop Cineworld tone of voice and ensure consistency by writing and reviewing copy across paid social campaigns, emails, press releases, creative, POS and other collateral • Lead on the editorial content for the Cineworld blog, overseeing the content agency • Develop and implement Cineworld's influencer strategy and build relationships with super fans & influencers• Work closely with film distributors to ensure films are supported in line with their marketing strategy, and Cineworld gets access to talent, exclusive content, social media competition prizes• Work closely with retail team & suppliers to provide support of retail products across content channels • Work closely with Customer Service team to deliver the highest possible standard of customer experience on social media and ensure consistency in online tone of voice• Work closely with internal stakeholders as go-to for all things social media and to ensure relevant messages are shared across social channelsBig moments:- Won "Best Use of User Generated Content" award at the 2019 Social Media Marketing Awards and received "highly commended" for "Consumer Social Media Campaign of the Year" - Organised new weekly YouTube series for Cineworld called "What's On" which increased YouTube subscribers by 5% within first month- As well as interviewing talent on the red carpet, I took over press junkets in 2018 and have now conducted more than 30 interviews with actors, directors & even a muppet!- My interview for Spider-Man: Far From Home with Tom Holland, Zendaya & Jacob Batalon went mini-viral and received over 1 million organic views on YouTube

Great West Road, Brentford, Gb

Key responsibilities:• Support the development and implementation of Cineworld’s Social Media strategy • Plan, create and publish content across all of Cineworld’s social media channels • Lead on the editorial content for the Cineworld blog, overseeing the agencies and regularly contributing with content • Feed into SEO strategy for Cineworld website, working with agencies to ensure implementation of social/blog aspects of the strategy • Work closely with film distributors to ensure Cineworld’s film content is in line with each film’s marketing strategy, film content is shared in a timely manner, and Cineworld channels have interesting and exclusive content • Work closely with retail team & suppliers to provide support of retail products across social media channels • Work closely with internal stakeholders as go-to for all things social media and to ensure relevant messages are shared across social channels• Set up and run social media competitions • Produce monthly reports evaluating the effectiveness of social media channels and adjust content based on findings • Audit social media channels as required, and identify Cineworld super fans and influencers • Establish Social Customer Service tone of voice and support team's transition from marketing department into customer service department • Work closely with Social Customer Service team to deliver the highest possible standard of social customer experience to all Cineworld’s fans

While Cineworld was closed during lockdown and I was on flexi-furlough, I freelanced for Openaire to help them raise awareness of their social-distance friendly Float-In Cinema.My responsibilities included: - Create and implement a social media strategy in line with business goals - Generate, edit, publish and share daily content, including engagement posts, event announcements, competitions, etc. - Build following across Instagram, Twitter, and Facebook - Plan and execute all email marketing, including copywriting of newsletters with updates, date/tickets on sale announcement emails, booking confirmation emails, etc. - Support updates to the website by writing SEO friendly copy and giving input on the design - Utilise existing and new influencer contacts to create buzz about the experience, including sending bespoke invites to the press/influencer only opening night of the event

London, England, Gb

Digital Gurus is the largest digital specialised recruitment agency in Europe, working within Creative, UX, Tech, Project Management, Client Services, Social Media/PR, Search Media, Digital Marketing, AdTech & Sales, Mobile, IT, Big Data, Media Planning & Buying and more! I was responsible for managing Digital Gurus' online presence, both on the website and on social media. Responsibilities included:• Devise and execute social media strategy on Facebook, Twitter, LinkedIn, GooglePlus, Instagram YouTube and BuzzFeed• Set Social KPIs and track weekly progress • Analyse social media strategy and improve based on insights• Manage community online and respond to customer/client feedback and enquiries • Plan and write company blogs• Organise, conduct and edit DG Meets interview series with digital industry professionals (video & text)• Set up and edit weekly paper.li newsletter• Set up and run Twitter accounts for Sydney and Dubai offices• Oversee rebuild and upkeep of UK website and build of international websites• Design marketing material• Organise and promote competitions, including picking and notifying winnersBig moments:• BuzzFeed article on front page - 28/10/13 - http://bit.ly/16CfOtW• Report analysing "Twitter accounts within recruitment in London" names @DigitalGurus 6th top account - 17/06/14 - http://bit.ly/1yhmbTu• Tweet receives over 230 RTs and is named on major Filipino news website - 19/06/14 - http://bit.ly/1xADqO8• End of Year report shows 52% YOY increase in Twitter Followers, 72% YOY increase in Facebook Likes, and 168% YOY increase in LinkedIn Company Page Followers - 01/01/15

Coventry, West Midlands, Gb

I provided a support and social media function to this busy event. Working alongside the event coordinator, I encouraged registrations and visitors to attend the exhibition, as well as generating positive relationships with schools. I also helped out on the day of the events. Duties included:• Registration follow up - Contact students by phone and via email• School relations - Contact schools to collect data about career's adviser; promoting event to career's advisers and encourage in-school promotion through them; update CRM/Database• Social Media – Write engaging posts; respond to enquiries and interact withcostumers on Facebook and Twitter; actively search out target audience onTwitter; increase likes/followers through customer interaction/engagement• On event days – Actively encourage customers to engage with social media at“Comment Box” stand; manage social media at the event; general support

London, London, Gb

Bounce is a Ping Pong bar and restaurant in the heart of London's corporate Holborn. It's one of the most talked-about new venues in London! http://www.bouncelondon.com/press • Answer customer enquiries via email and telephone• Book customers onto Ping Pong tables and into the restaurant• Ensure customers are aware of booking/cancellation policies • Deal with food and drink preorders, including taking payment• Deal with hosted event enquiries, including taking payment• Maintain quality customer service

Kingston Upon Thames, Surrey, Gb

Clients: Mainly working for artists on Sony label.Responsibilites included:• Write PR related/creative content (news articles/mailers/social media posts, etc.)• Establish creative ideas to increase artists' fan engagement and activity across social networks• Publish material to the web on artist websites/social media sites • Write weekly reports on each artist’s online activity• Attend Ustream and live-tweet from event

London, Gb

I worked in the Global BBC iPlayer Department and helped promote shows and films that came available on the app. The BBC iPlayer (Global) app was at the time available in 16 countries around the world, on iPads, iPods and iPhones.Responsibilities included:Write Facebook and Twitter posts for new/upcoming showsWrite Facebook and Twitter posts for App-related newsSchedule and Geo-Target Facebook postsPromote existing shows in creative ways --> Blackadder campaignTranslate documents to German

London, England, Gb

Bluestorm Solutions Ltd is a mobile web and app development company for all major brands of smartphones and tablets, including iPhones/iPads, Android, Windows, BlackBerry and Symbian. Responsibilities included:• Research relevant news and topics related to the company (tech/mobile)• Write blogs on topics relating to the company (tech/mobile market)• Increase SEO by using keywords in blogs• Post links to blogs across social networks (including Twitter, Facebook & LinkedIn)• Post about market-related news articles across social networks

London, England, Gb

Tablet Rentals specialises in renting iPads to private and public sector companies on a short-term or long-term basis. Softwares, programs, and documents/files needed can be pre-loaded on the iPads.Responsibilities included:• Research relevant news and topics related to the company (tech/mobile)• Write blogs on topics relating to the company (tech/mobile market)• Increase SEO by using keywords in blogs• Post links to blogs across social networks (including Twitter, Facebook & LinkedIn)• Post about market-related news articles across social networks

I worked within the online PR and promo area of the Star Factory. Main Duties Included:• Promote The Star Factory, build relationships and network on LinkedIn• Give creative input and help promotion throughout other social media platforms• Create personalized websites for party-attendees• Assist with the day-to-day running of the recording studio where necessary

Coventry, West Midlands, Gb

Main Duties Included:• Line out social media strategy, including creative content and timeline • Create and stick to social media schedule• Research exhibitors and countries for social media related output• Feature exhibitors on Facebook, Twitter and GooglePlus• Plan and execute Facebook, Twitter, and GooglePlus campaigns• Plan and execute Facebook and Twitter competitions• Promote The Student World fair in order to increase number of attendees• Visit the venue (Emirates Stadium) with the event manager to view the rooms and finalise requirements on the day• Greet attendees, scan tickets, hand out guides and goody bags, and answer questions on the day of The Student World fair • Responsible for interaction on Twitter on the day of The Student World fair

Clients: Mainly working for artists on Sony label.Main Duties included:• Write PR related creative content, such as news articles, mailers, social media posts, etc.• Publish material to the web on artist websites/social media sites• Send out PR promo material on artists• Do online research• Deal with competition results, including picking and contacting winners

Gb

As part of the Sang Thang team, I helped make sure that Sang Thang provided the best entertainment for corporate and private events.Main Duties included:• Contacting potential new artists• Attending concerts to review artists• Contacting artists with company updates and queries • Contacting potential and existing clients for market research purposes• Researching and setting up virtual office and online database • Giving ideas and opinions on rebranding/redesigning website• Keeping social media up to date• Setting up different social media platforms• Designing and creating one of our exclusive acts' website• Updating company website• Generally providing creative input and ideas about every aspect of the company

Milton Keynes, Buckinghamshire, Gb

Main Duties Included:• Actively joining new members • Maintaining quality customer service • Promoting deals and offers• Serving behind the bar• Preparing and serving food orders• Accepting and sorting deliveries• Training received: “COSHH – Control of substances hazardous to health” and general Health and Safety

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