We use our platform, connects and experience to support, inspire and guide Latin (origin) women.Why Latin origin? According to the FQ, Latin women have the largest salary gap in the USA - our assumption is that this is not different in other places. We give back, so the next generation will see this gap closer sooner.

Dieste, an Omnicom Group Agency has been a leading innovator in multicultural marketing for 20+ years by fusing data,insights, culture and technology. New York & Dallas. As Chief Marketing Officer (CMO), Carla Eboli directs all aspects of the agency branding and strategic guidance, based on performance achieved in Brazil for Ketchum, as member of the executive team. Ensure lead generation by consistently increasing brand awareness, major client acquisitions, thought leadership engagements and disruptive market-facing content. Oversee all marketing plans and budgets while driving the agency’s branding, internal communications and marketing campaigns across digital, social, events and public relations. Strengthen existing and generate new senior-level relationships within all Omnicom Group agencies to identify and establish partnerships and incremental business opportunities.• Orchestrated “Dieste Revamp” PR campaign earning a 2009 Ad Age Multicultural Agency of the Year Award.• Identified all key public events and secured 25 speaking opportunities for our executives to develop our thought leadership reputation, generating 30M+ media impressions (earned + owned) and establishing the reputation as America’s Go-To Multicultural Agency.• Created “Muttbombing”, PR plan for DPA! with limited budget for social/digital campaign, generating 190M+ media impressions, winning 15+ awards including IAB MIXX Awards and FIAP+.• Cultivated an internal success culture recognized as one of the most collaborative groups within Omnicom, creating secondary new business lead pipeline delivering 15 new clients.• Earned a seat on the Omnicom Regional Leadership Group.

Ketchum ranks among the largest global public relations agencies, operating in 70 countries. Ketchum Brazil is one of the Top 5 PR agency in North and South America and consistently wins national and international awards. As Managing Director, Carla Eboli led the Healthcare & Wellness Department strategy for client management and new business development. Managed brand champions Roche Oncology/ Genentech, Boehringer Ingelheim, Merck, Whyeth, Pfizer, Bayer, PhArma Brazil (Interfarma), Solvay and Johnson & Johnson. Recognized for exceptional performance in bottom line contributions, client acquisition and thought leadership; promoted to the Ketchum Board of Directors, Crisis Management, Events Planning/Organization Committee and the Omnicom Health Leadership Group. • Built Ketchum into the #1 Healthcare Agency in Brazil• Leveraged Latin America and Brazilian PR experience to coordinate the launch of 5 new products for international clients putting Ketchum Brazil on the international map.• Trained 80+ C-Level and Directors of global pharmaceutical companies on Media Best Practices.• Collaborated on the creation of solid growth.• Consolidated Ketchum Brazil within Ketchum group as the LatAm Healthcare Expert and the regional Go- To Agency for all the global clients.• Served as the strategic consultant for PhArma Brazil (Interfarma) developing 100+ White Papers, POVs and Articles to manage Brazil’s major patent crises in 2007 by positioning the client as a market knowledge leader in Healthcare.• Honored as the 1st PR executive speaker on media for the Bariatric Surgery Congress, 2006.

United Nations NGO Alfabetização Solidária (ALFASOL) serves to enlighten illiterate youths and adults, encourage the empowerment of women and to reach out to the poorest and most isolated people, thus creating a large group of future educators, particularly in the Portuguese-speaking countries. Its main goal is to reduce the high incidence of illiteracy and to promote youth and adult education. This NGO also sensitizes civil society, governmental and non-governmental organizations, and national, international and multilateral agencies, with a sense of creating instruments for educational programmes. ALFASOL supports actions for disease prevention by combining programmes of basic education, sanitation and dwelling. It also encourages alternative forms of education for children and teenagers.As the Communications Manager for the United Nations’ Alfabetização Solidária, Carla Eboli directed the Communication department of Alfabetização Solidária, a national NGO focused on the eradication of illiteracy.• Implemented communication platform to allow all contributors to collaborate and manage the Public Relations agency CDN/Fleishman Hillard, earning the status as the most well-respected NGOs among United Nations initiatives in LatAm.• Coordinated content creation for the Escrevendo Juntos magazine, Noticias newspaper and other branding vehicles securing PR coverage with 10M+ media impressions within 3 months.

Freelance Journalist focused on coverage of the President, Senators, Ministers, policymakers of Health, Development and Finance, C-Level executives and influencers for the following News Sources.• TV Globo – Major TV channel of Latin America• Gazeta Mercantil – Top financial daily newspaper• Jornal do Brasil – Major national daily newspaper• Folha de São Paulo – Major national daily newspaper with a circulation of 352,000/day

As the Communications Manager, Carla Eboli supervised the Communications Department supporting the national policy for Culture. Responsible for Public Relations, including the coordination of media interviews for Brazilian Minister of State.

Reporting, producing and editing news content for three of TV Globo most important news programs: Jornal Nacional, Jornal da Globo and Fantastico.