Carla Deisenroth Email & Phone Number

Atlanta, Georgia, US

New York, NY, US

Farmington Hills, Michigan, US

• Direct Friedman’s brand identity and multifaceted campaigns covering all five service lines as well as two additional brands on a national level.
• Introduced and managed editorial, design, and production of all communication tools (including marketing automation, eBooks, blogs, collateral, banners, ads, case studies, CTAs, videos, emails, etc.) tripling our MQL.
• Proposed and implemented new website design, content, and navigation scheme for Friedman’s redesign; increasing traffic, average session duration, and pages visited per session.
• Created and executed an effective SEO strategy increasing organic search traffic by 20%.
• Craft and manage social media strategy; increasing all social followers by 21.4%, impressions by 5.1%, and engagements by 11.2%.
• Worked directly with the CEO as well as the rest of the executive team to create and manage all internal and external communications including speeches, speaking events/panels, PR, pitches, and social voice (in.

Mclean, VA, US

• Proposed and implemented new website design, content, and navigation scheme for DMI’s redesign; cutting bounce rate in half and increasing the average session duration as well as the pages visited per session
• Created and executed an effective SEO strategy for DMI’s website revamp; increasing organic search traffic by 30%
• Design, plan, manage and execute all internal and external corporate events, 20+ a year
• Craft and manage DMI’s social media strategy; increasing all social followers by 65.1%, impressions by 10.1% and engagements by 118.9%
• Manage DMI blog; determining content topics and ghostwriting
• Oversee all art direction and corporate branding

Mclean, VA, US

• Directing Lochbridge’s brand identity and multifaceted campaigns covering all industries, IT services and IoT and Digital offerings, collaborating with executives to develop the vision for each while managing.
• Manage editorial, design and production of all communication tools (including marketing automation, eBooks, white papers, blogs, collateral, banners, ads, case studies, CTAs, videos, emails, etc.) decreasing our.
• Oversaw and designed complete revamp of corporate website as well as continuously managing website content and continuity of themes to increase online marketing presence
• Crafted and managed Lochbridge’s social media strategy and presence achieving a 20% growth over one year
• Planned, managed and executed all corporate events, ±10 a year
• Worked closely with the CEO and Senior Leadership Team to lead all communication and transition efforts during the company’s acquisition by DMI (Digital Management, LLC)

Detroit, Michigan, US

• Directed LevelEleven’s creative function ensuring the culture, team, capabilities, tools, processes, expectations, work style and other elements support the creative and strategic goals and brand
• Partnered with Customer Success, Sales and Engineering to develop and maintain strategic and consistent communications, approved workflow and procedures, ensuring timely and cost-effective design and production of.
• Created, designed and managed all marketing communications so they were compliant to LevelEleven’s brand standards and approved their distribution (collateral, banners, ads, CTAs, videos, emails, eBooks, blogs, case.
• Worked directly with the CEO on developing LevelEleven’s culture, defining and achieving their goals, managing staffing and personnel, project completion, company events and special projects
• Created a foundational structure for the HR department from vision to execution
• Created and managed cultural values and brought them to life via recognition programs, employee reviews and internal/external communication

• Developed and implemented an integrated and comprehensive marketing and CRM plan to increase growth and brand awareness across all verticals for the organization
• Oversaw creation and delivery of product positioning and messaging that differentiated BoostUp in the market including; press releases, advertisements and other marketing materials
• Lead all areas of content generation and production across all media platforms including digital, print, social and e-mail
• Crafted, executed and managed BoostUp’s social media marketing strategy
• Created and implemented brand standards and ensured brand consistency throughout all communications
• Gathered and analyzed consumer and market trends to tailor marketing and business development strategies based on feedback

Farmington Hills, Michigan, US

• Coordinated and executed all custom, non-standard property marketing and graphic design requests for new and existing business initiatives
• Supported the development of new corporate website as well as continuously manages website content and continuity of themes/imagery to increase online marketing presence
• Ensured all property marketing communications were compliant to Friedman's standards and approve their distribution
• Managed bill-back process, creating marketing budgets, marketing plans and processing materials monthly
• Created and implemented personalized brokerage communication plans
• Provided custom property marketing solutions to brokerage, investment, and support teams

New York, NY, US