Currently taking on freelance projects, helping companies enhance their digital products with user-centered design and strategic improvements.

Responsible for conversion OKRs, conducting A/B tests to enhance the checkout flow, and implementing new payment methods.In charge of global checkout approval OKRs, analyzing transaction flows for different payment types, managing, prioritizing, and refining backlog activities.

Leadership in projects and processes to structure product metrics and user satisfaction.Participation in the creation of a new product workflow, aiming to track product evolution metrics.

Acting in two squads, focusing on the continuous improvement of the company's data tools for both internal and external clients. Leading various discoveries regarding data usage and enhancing the process for users. Actively collaborating with PMs in prioritizing the roadmap and metricizing features for a results-oriented perspective.

Briefly working on the experience with Facebook Ads integration features.

- Engaged in the discovery of usage contexts and business needs for the development of the company's product.- Created personas, user journeys, touchpoints, and competitor analysis.- Developed high-fidelity wireframes for projects and products in the industrial and aviation sectors.- Assisted Product Owners in prioritizing the product backlog.- Experienced in an agile environment, specifically following the Scrum methodology.- Participated in workshops and usability testing.- Contributed a UX perspective to create product metrics and monitored their effectiveness.- Played a role in establishing the company's design system.Clients: Embraer, São Martinho, EDP, Energisa.

Responsible for researching and understanding user needs to design appropriate solutions with a seamless user experience.Clients: Embraer, Sodexo, Quero.

Responsible for researching and understanding user needs to design appropriate solutions with a seamless user experience, applying facilitation processes to collaboratively build solutions with users and clients.

Responsible for creating solutions for clients, utilizing methodologies such as interviews, research, diagrams, wireframes, usability testing, competitive analysis, and metric analysis.Clients: Cia Athletica, Rio Quente Resorts, Yazigi, Tabasco.

Responsible for conducting meetings with clients and drafting requirement documents for system development. Creation of user test scenarios.

Responsible for the redesign and development of the school's website and internal systems.