Carla Taylor Email & Phone Number

Tampa, Florida, United States

Bradenton, Florida, United States

• Develop and execute brand marketing campaigns by creating a full-funnel strategy that grows brand awareness and generates a healthy ROI. • Collaborate with vendor partners and buying teams to create unique product stories, trends, and sales opportunities that will drive business.• Develop go-to-market strategies for our private label launch with a focus on brand positioning, influencer initiatives, and omni-channel execution.• Collaborate with agency partners during the creative process which includes storyboard creation, video and photoshoot direction, and final edits.• Work closely with internal digital teams on the budget plan, strategy, and execution for both organic and paid marketing campaigns. • Manage the marketing budget which includes planning and tracking the overall spend/ROI and negotiating partnership agreements.• Lead executive planning and forecast meetings to decide promotional pricing.

• Research and analyze market dynamics such as growth trends, competitive analysis, and regulatory factors. • Lead project communication with regional stakeholders to gather updates and track incremental revenue for product marketing initiatives. • Create and track KPI dashboard and SWOT analysis to compare and present marketing performance goals vs results. • Distill market information down to meaningful summaries using tools such as Microsoft Office, MDS, Oracle BI, Power BI, MSBI etc. • Provide analytical support to marketing groups and various stakeholders to help in overall business planning. • Collect and present market-insights for the aftermarket parts of engines. • Interpret data, formulate reports, and conduct industry research to draw conclusions and suggest patterns.

• Develop marketing strategies for clients including branding, social media, SEO, and consumer analysis.• Provide market research and competitive analysis to best optimize marketing strategies and reach target audiences. • Recommend best practices and practical, executable solutions for every clients' needs.

• Manage Pardot B2B marketing automation software by Salesforce to setup and execute email drip campaigns and list emails, and revise templates, text, and images. • Build company brand voice and communication strategy across digital channels including blog, email, web, and social media.• Suggest competitive analysis and keyword search strategy for Rego-Fix product line.

Indianapolis, In

• Work directly with VP of Marketing, internal stakeholders, and vendor and league partners to develop unique go-to-market strategies that increase sales and attract new customers while retaining brand loyalty of returning customers.• Present marketing campaign vision and strategy and work with stakeholders to execute and drive sales across 1,200+ stores and online. • Create annual marketing plans, campaign budgets, scope of work, and spending strategies that consistently exceed expectations and drive business sales with impressive ROI.• Evaluate company sales, industry data, and competitive analysis to better understand market share, define target audiences, and develop specific campaign goals.• Establish, build, and maintain strong business partnerships and provide win-win trusted solutions for every partner. • Direct the hiring, training, and performance evaluations of marketing coordinators which includes overseeing daily activities and responsibilities.• Collaborate with brand partners, channel owners, product management teams, business intelligence, and design teams to develop innovative and cohesive product campaigns.• Monitor and analyze campaign results across all channels to better understand the effectiveness and learn more about key engagement and retention metrics.• Key stakeholder of integrated marketing strategy across all channels including digital, social, and SEO. • Develop opportunities for growth and margin profitability for all product lines including customization and wholesale categories.

Indianapolis, Indiana Area

• Innovate and lead annual B2C and B2B marketing campaigns for league, brand, and private label partners which includes creating and forecasting upcoming trends.• Evaluate and manage business plan including marketing co-op budgets, expenditures, campaign results, and overall ROI.• Develop executive level presentations for LIDS leadership team that recaps former and upcoming marketing initiatives.• Direct and manage influencer marketing and promotional planning for various hot market events such as All-Star and Super Bowl events. • Plan and launch Lollapalooza event with key brand and influencer partners while leading the management and communication of the overall marketing strategy and event P&L.

Indianapolis, Indiana Area

• Develop and coordinate nationally and locally targeted marketing campaigns for 1,200+ mall-based, airport, and street level locations in US and Canada.• Plan and execute special events in 175 Macy’s stores nationwide launching new licensed team merchandise departments in local markets. • Fulfill and track yearly contractual needs for lease required advertising working closely with mall realty groups and internal teams.

Chicago, Il

• Develop and maintain long-term relationships with client accounts by providing quality service that exceeds customer expectations.• Identify and act decisively to resolve various problem types with clients, carriers, shippers, receivers, and internal team members.• Negotiate rates with carriers and clients to improve supply chain efficiency and sustainability.

Indianapolis, Indiana Area

Indianapolis, Indiana Area