Atlantic Marketing Advisors is a product marketing consultancy serving B2B SaaS providers that need to accelerate product growth, launch new products, or develop and train their own product marketing team. We use modern marketing strategies to develop insightful, customer-focused initiatives that catalyze marketing and sales operations. A long list of reference clients across a range of segments is testament to our technical acumen and ability to quickly ramp up and deliver results. Our current and past clients include Twilio, Operata, Cyara, YouMail, callstats.io (8x8), FittedCloud (Apptio), Voltaire (Nvidia). • Positioning and Messaging – We develop strong, differentiated messaging for products and solutions that is based on target persona insights, the competitive landscape, and the unique attributes of the offering• Marketing Strategy and Research – We develop strategy based on an analysis of the target market, including market sizing, market validation, competitive analysis and buyer persona• Sales Enablement – We create sales tools that enable direct and indirect sales teams to win deals, including compelling presentations, easy-to-use playbooks and battlecards, tactical call scripts and email templates.• Campaign Strategy and Content – We design digital marketing campaigns for target personas and buying stages, including creation of compelling infographics, whitepapers, blogs, case studies, eBooks and buyer’s guides• Product Launch – We analyze the market landscape and competition, develop the positioning and messaging, produce marketing collateral, write the press release and media briefing presentations, produce a sales toolkit* Product Marketing Team Development and Training – We help develop product marketing teams, working with leaders to define roles and responsibilities tailored to their organization and industry. We coach and train your team to achieve organizational excellence using proven methods.www.atlanticmarketingadvisors.com