Carl Blume Email & Phone Number

SKILLED PRODUCT MARKETER, HIGH IMPACT CONSULTANTI help B2B software companies accelerate product growth, launch new products, and develop and train their product marketing teams. I use modern marketing strategies to develop insightful, customer-focused programs that drive marketing and sales results.My consulting practice is built on more than 25 years of in-house experience leading marketing and product marketing teams in a range of technology companies, from startups to F100 global leaders. I take a practical approach to satisfying my clients’ needs that reflects this experience. My services include creating campaigns and content to generate leads and raise awareness. I help clients develop persona-based messaging and positioning that enables successful marketing programs. I work with sales and product leaders to create highly differentiated solutions and enable direct and channel salesforces to efficiently sell them.I help clients develop their own product marketing teams, working with leaders to define functional roles and responsibilities tailored to their organization and industry. I train product marketing teams to achieve organizational excellence using proven product marketing methods.Endorsed by clients, including Twilio, Operata, Cyara, YouMail, callstats.io (8x8), FittedCloud (Apptio), and Voltaire (Nvidia).ACHIEVEMENTS• Managed product lines that generated over $70M annual revenue• Successfully launched two start-up companies• Managed product lines recognized with #1 market share* Recruited and managed high performance teams• Drove digital marketing programs that outperformed benchmarks by 200%

Listed skills include Product Marketing, Product Management, Messaging, Go To Market Strategy, and 28 others.

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  Principal Consultant

  Atlantic Marketing Advisors

  2017 - Present - Newton, Ma

  Atlantic Marketing Advisors is a product marketing consultancy serving B2B SaaS providers that need to accelerate product growth, launch new products, or develop and train their own product marketing team. We use modern marketing strategies to develop insightful, customer-focused initiatives that catalyze marketing and sales operations. A long list of reference clients across a range of segments is testament to our technical acumen and ability to quickly ramp up and deliver results. Our current and past clients include Twilio, Operata, Cyara, YouMail, callstats.io (8x8), FittedCloud (Apptio), Voltaire (Nvidia). • Positioning and Messaging – We develop strong, differentiated messaging for products and solutions that is based on target persona insights, the competitive landscape, and the unique attributes of the offering• Marketing Strategy and Research – We develop strategy based on an analysis of the target market, including market sizing, market validation, competitive analysis and buyer persona• Sales Enablement – We create sales tools that enable direct and indirect sales teams to win deals, including compelling presentations, easy-to-use playbooks and battlecards, tactical call scripts and email templates.• Campaign Strategy and Content – We design digital marketing campaigns for target personas and buying stages, including creation of compelling infographics, whitepapers, blogs, case studies, eBooks and buyer’s guides• Product Launch – We analyze the market landscape and competition, develop the positioning and messaging, produce marketing collateral, write the press release and media briefing presentations, produce a sales toolkit* Product Marketing Team Development and Training – We help develop product marketing teams, working with leaders to define roles and responsibilities tailored to their organization and industry. We coach and train your team to achieve organizational excellence using proven methods.www.atlanticmarketingadvisors.com