HubSpot Strategy – Working remotely at a leading Elite Tier HubSpot agency, overseeing strategy and execution of Inbound Marketing Plans for clients and coaching the inbound marketing team. Creating strategic plans to improve performance. Unlocking the power of HubSpot for clients to achieve their goals, being web traffic, MQL’s, SQL’s, sales, reporting visibility and the entire HubSpot platform (Hubs). Delivering back to back strongest quarterly performance for a vast selection of clients working in different industries.SEM Agency Lead – Leading clients Search (SEO) and Paid (PPC, Social PPC) projects. Client A – Google Ads conversions increased by 150% with a 29% cheaper CPC and 49% cheaper cost per conversion.Client Delivery Team Development – Coaching and mentoring members of the team onall areas of digital marketing (SEO, PPC, email marketing, social, automation,reporting and more).Workshops – facilitating workshops on value propositions, buyer personas, content and inboundmarketing to write 20 – 30 page 12 month inbound marketing plans.

GoSkydive is the UK’s leading Tandem Skydiving centre, specialising with first timers. GoSkydive is the only centre to offer pre-jump simulation training in a harness as part of the induction process, along with instructional videos and talks. Regulated by the British Parachute Association, GoSkydive uses the very best parachute technology and as a team completed over 50,000 jumps.- Significantly cheaper cost per acquisition (delivering around £25 cpa from £75 cpa) cutting wastage in radio & digital. Saved £250,000 in annual marketing budget.- AdWords reduced spend YOY by 28.14% saving £34,152 at the same time increasing conversions by 31.08%. Increased conversion value by 50.45% from £224,465k up to £337,697k (+£113,232). Reduced cost per click by 21.74% from 92p down to 72p. - Brought digital ads management in-house saving £75,000 annual agency fee and improving speed of change.- Facebook increased organic impressions by 71.16% (YOY) from 2,488,536 to 4,259,271 (+1,770,735).- Instagram increased impressions by 94.87% (YOY) from 97.4k up to 198.8k.- SEO – improved organic search users by 10.92.% (YOY) from 121k to 134k.- Produced TV ad with intelligent Sky Adsmart Targeting, over 1.2m views.- National media pick up for news stories generating millions of views.- Improved internal comms between marketing and wider business.I also jumped out of a plane!

(carehome.co.uk, homecare.co.uk & daynurseries.co.uk)- SEO – Managing 3 websites with a total of 22M visits a year. Senior management presentations highlighting issues & need for SEO solution -SEM Rush. Aligned news team content production with SEO requirements.- PPC – Reduced cost per click by 42% saving £31,600 annually. Attributed to time of day, day of week targeting, keyword match types regular bid adjustments. Managing 3 accounts with a combined budget of £132,000 per year.- Operational – Influenced an improved sales process for ‘warm calling’ & free demo process which has improved the lead to sale conversion rates.- Reporting & Analysis – Added Google Analytics conversion tracking to site for full visibility on where enquiries come from. Monthly KPI board report produced with key indicators against all teams in the business.- Email Marketing – Conducted lead analysis to send email campaigns at the best time for prospects – resulting in better open, click through & conversion rates. Automating lead generation campaigns with a mix of content & sales messaging. Pre-populating landing page forms & database segmentation improved the channel performance.- Digital Marketing Ad Hoc – Supporting Social Media Marketing with reporting & data driven strategies. Shared insights to UTM tracking & split testing. Significant MoM improvements to social traffic to the site.

Project managed new international website launch and Digital Marketing transformation programme,Improvements in total web form submission lead volume up 600% YoYWebsite conversion up from 0.35% to 7% YoYImproved staff visibility of leads & lead volumes.Influenced a content marketing culture and soft paywalling with Pardot automation.Developed automated customer on-boarding programme. Initiated 'Digiquell' Webinars to improve quality of digital marketing in Bioquell's subsidiaries.Improved email performance and approach with new html email templates.Launched full email automation with prospect progressive profiling.Improved SEO traffic volume by 10%.Automated lead scoring system.Improved digital reporting with digital reach by channel > traffic > lead > opportunity > saleProject managed the launch of automated personalized Live Person live engagment/ live chat platform

Merged with Dubai based equivalent company in Top Right Group. Transformed digital marketing in all channels. Improved lead volume by 300% from 200 p/m to 400 p/m in 3 months and 600+ leads 6 months onwards. Now meeting lead targets by 150%+ .PPC - Built region and sector based ppc campaigns & landing pages. Driven the $20 cost per lead/cost per conversion down to a consistent $5 pm (Reducing Meed Projects cost per PPC lead by 78.9%) . Aligned PPC bid allocation with customer volumes and their geo time zones (office hours) and locations on ip.Email Marketing - designed new landing pages, introduced wave campaigns, 1 click web to lead forms and nurture series marketing. Improved email lead volume for Meed Projects by 736%.

Email Marketing - Driven prospect data segmentation & research on region, sector and company size. Identified taxonomies based on LTV (life time value) customers. Introduced php code to dynamically personalise landing page based on region and sector through utm string. A-B split testing on subject lines, creative and landing pages. Improved page conversion by 10% resulting in a 76% increase in lead volume. Tools – Salesforce, Drupal CMS, Exact Target. SEO – Brought responsibility back in house from agency (saving £36,000), aligned SEO keyword list with PPC conversion driven intelligence & improved press release impact on organic rankings for keywords. Organic visits up by 130% yoy & organic leads up 120% Tools – Seo Raven tools, Google analytics, Drupal CMS.PPC – My PPC audit saved £15,000 forecasted potential waste on Adwords campaigns, ad groups, ads and keywords that had no conversions YTD. Conducted keyword research to build out the campaigns. Improved Quality score by aligning the landing pages with keywords and ad groups, prioritising top customer LTV sectors. Improved ROI by estimated 30 – 40%. Tools - Adwords keyword planner and Adwords editor.

- Conducted website audits and gap analysis to identify key areas for SEO improvement.- Built new feature rich pages and sections on the website to effectively drive engagement and improve the user experience.- Scheduled posts and monitoring social media including Twitter, LinkedIn and Google Plus.- Split testing and optimizing Google adwords, maximising ROI and reporting performance.- Segmented the database for email marketing, delivering effective campaigns and improving the automation process.

Initiated an organisation wide integrated Digital Marketing capability through research, strategic planning and implementation. They key outputs were:Social media Inc. New blog on site, Facebook, Twitter, LinkedIn and Google Plus.Constant Contact Newsletter, Article Publishing, Keyword research and review + implementation,Affiliate marketing websites + Course directories Inc. Telegraph, Course for me, Emagister, Find Courses, Course Monster, Ranking Software Power Suite Rank Tracker, SEO Spy Glass, Google Alerts, Request for LinkedIn Recommendations.The second KTP scheme delivered:ITIL Page hub to replace hidden page tactic (27 ITIL pages). SEO optimised Exam plus pages (Agile, MSP, M_o_R, PRINCE2, ITIL) all page one for their keyword x exam only. Onsite live chat segmented invitation and pop up navigation for returning visitors.This resulted in: +63% in website hits from May 2012 to April 2013+72% in unique site visits from May 2012 to April 2013+94% in web enquiries from May 2012 to April 2013+175% increase in web sales from May 2012 to April 2013Halfing the total Marketing spend at an optimized ROI.

Social Media strategy, blogs, networking, twitter, facebook, quora etc.

Initiated the idea for a referral reward scheme which kept the business at a steady growth rate with ever increasing competition. Persuaded current managers it was a good idea through cash flow projections and comparing the competitors pricing strategies with Arun Lifeline. The referral reward scheme was developed through a direct mail campaign, current clients received a leaflet offering 1 months free rental when referring a friend to join the scheme.Business strategy planning – Executive summary (Brief overview of the whole document), Vision/ Mission Statement and values (commitment of service to the elderly and disabled and offer clients a peace of mind) Objectives/strategies (SMART objectives, long-term and short term e.g. 25% increase in sales by year 3 generate 50% more enquiries year 1 etc), Goals, SWOT’s, CSF’s, Implementation schedule (Microsoft project using critical path analysis).Marketing communications planning – Executive summary (brief overview of document), Core creative theme(everyday situations for the over 70 age group e.g. gardening, reading, cooking), Competition analysis (differentiation, price comparison)Responsibilities and achievements:Increased general awareness of Arun Lifeline through local partnerships with charity shops, mobility shops, hearing aid shops, libraries, community centres etc. We offered to supply their leaflets in our welcome pack and they gave Arun Lifeline advertising space in their shops and recommended us as a care equipment provider to customers. This was generated through phone calls, emails and direct appointments made.Assisted with literature of leaflets re worded and sized more appropriately for our target market. Added more colour and graphics proposed to managers and the best template was used.Re-designed website literature targeted towards the elderly clients children who tended to be the decision maker on the adoption of a lifeline e scheme.