• Managing a best-in-class, data-driven CRM and consumer journey strategy across iconic brands including Cheez-It, Pringles, Pop-Tarts, Eggo, Rice Krispies Treats & more. • Responsible for owned media strategy for all brands, inclusive of email, SMS, SEO and brand website engagement.• Extends in-store promotional activations to digital platforms, creating a holistic omni-channel experience. • Collaborates with external partners to test new innovative CRM and martech functionalities to create more engaging consumer experiences. • Advises Brand Teams on best digital consumer journey for key initiatives, including new product launches, promotions, sweepstakes and more.

• Led innovation & future enhancement strategy for mPerks, Meijer’s loyalty program.• Managed mPerks digital experience to influence our ambitious sales penetration & engagement goals as we moved to a points-based loyalty program. • Collaborated with merchandising leaders on loyalty initiatives to drive incremental sales, margin, and a rich ROI. • Oversaw mPerks creative branding and customer journey strategy for 4M active loyalty members.• Led strategy for our brand new mPerks “Fuel Rewards” in partnership with Meijer Express team to drive value for our customers at the pump.

• Led a complete rebrand for MyThyme Rewards loyalty program to give the business a fresh new look & feel.• Conducted weekly analysis to measure member engagement and generated insights to grow acquisition & incremental sales.• Managed multiple marketing programs across a variety of customer segments that improved loyalty member sales, leading to significant growth year-over-year. • Partnered with marketing & merchandising leadership to improve loyalty & personalized rewards programs to ensure maximum value and ROI is achieved.• Prepared campaign financial budgets, cost projections, acquisition forecasts for marketing programs.• Coached internal and external partners on effective use of Customer Engagement and Loyalty programs, tools and methods.

• Led customer engagement strategy for continued growth in Meijer digital sales.• Organized out-of-the-box customer engagement activation and other marketing tactics.• Collaborated with regional marketing team to identify opportunities and challenges for local activations.• Developed multi-channel strategies while constantly measuring, analyzing and optimizing for best customer results.• Provided insight on the design, development and implementation of marketing campaigns to other Creative and IT teams.

• Responsible for planning weekly marketing messaging across Meijer owned media properties, including the meijer.com website, weekly emails and in-store signage, etc. • Email marketing strategy development, including personalized and special edition emails.• Collaborates with Marketing, Brand Planning, Creative and Development Ops team to execute marketing campaigns.• Analyzes digital metrics and make recommendations on how to optimize customer experience.• Manages extensive email reporting metrics and socializes insights with Meijer's marketing department.• Continually researches retail competitor strategies and digital industry trends.

- Develops and executes social and content strategies for clients' recruitment needs.- Manages the Verizon, ALDI, HP, Citizens Bank, Tenet Healthcare and USC Medical accounts.- Successfully launched a 24-hour, global live-stream campaign for HP Inc. - Increased Holiday Inn Club Vacations’ social engagement by over 500% in a 6-month period.- Generates over 50 million impressions each month on ALDI Careers’ Facebook page. - Implements new Verizon branding on recruitment profiles and produces creative via Adobe programs.

• Worked on Spark's Dairy Queen TV and Digital Investment team.• Monitored all delivery on Dairy Queen units and works to secure recap units when necessary.• Analyzed plans during the Upfront and when needed during Scatter buys.• Was responsible for organizing all buys for Dairy Queen via MediaBank OX.• Worked closely with television networks' Sales Planners and Sales Assistants. • Acted as liaison between Dairy Queen's creative agency and television networks, sending creative assets and voice over copy when necessary. • Assisted as needed on the Children's Miracle Network, NAPA, Haribo and iRobot accounts.

• Researched and brainstormed new creative marketing and social media plans.• Assisted with social media management and SEO on all FLIRT social media profiles.• Increased Twitter following by over 150 followers in four weeks. • Increased Klout score by 17 points in four weeks, earning a peak of 57 points. • Curated unique content for blog about social media plans and tips to increase presence online.• Created biweekly social media analytics and competitive reports.

• Assigned primarily to Burger King account, occasionally assisting on Jim Beam and Lego accounts.• Managed Burger King's Q3 online video campaign, from MBOX uploading, trafficking and creative rotations.• Created a weekly one-sheeter on emerging media and news to distribute to entire Burger King team.• Participated in company-wide Intern Project for Kelloggs. • Shadowed one Burger King team member a week to gain a better understanding of all media departments.

• Assisted in the development of a website for the Chicago Loop neighborhood.• Promoted the Loop to a broader audience of downtown visitors, residents, workers, and students.• Organized a comprehensive database of Loop businesses and institutions.• Created a consumer-facing user interface and dynamic content for CLA.• Participated in the creation of marketing campaigns for downtown Chicago.• Produced content for CLA blog on Chicago news and events.