Carl Levesque Email & Phone Number

Washington Dc-Baltimore Area

I was hired into a newly-created position to improve subject matter experts’ writing and content quality. I began by producing an array of writing and editing projects (including ghostwriting), then was promoted into another new role leading editorial and publication design services for authors / subject matter experts. This has been a fantastic role; I have the opportunity to work in a diversity of subject areas and with smart, passionate people. I upgrade content so it shows in the best possible light for maximum impact. The content involves some of the most important issues confronting America today. I have increased editorial work capacity by creating, training and managing a team of freelance writers, editors, and graphic designers. Currently I manage 6-8 team members, often writing for executive team; we review materials produced by C-suite for accuracy and impact. I provide expertise in creating keynote presentation slide decks, employee communications, executive correspondence, board memos, and e-alerts.* Improved content quality, boosted blog analytics, and earned repeated executive praise by building rapport and working with think tank subject matter experts.* Created internal representation guidebook to provide guidance on how organization consistently talks and writes about ethnicity, race, culture, gender, and equity. * Propelled organization into calibrated response to rapidly-unfolding COVID-19 pandemic with quality content and tie-ins to key organization issues.* Fueled new newsletter into achieving 93,000 subscribers in just 3 years with high favorability ratings.* Enhanced e-alert quality to increase open rates; worked with researcher authors to create bulleted, “Tweet-ready” content format that also got main takeaways in front of e-mail recipients. * Developed and implemented cloud-based workflow editorial process, streamlining and expediting publication development and approval processes while eliminating chronic communications gaps.

Washington D.C. Metro Area

Baltimore, Maryland

I was inspired by my previous role to launch a small firm providing communications consulting with a specific focus on writing, messaging, and publications. My previous employer immediately became a client and I began handling executive writing projects, among other similar contracts brought on by additional customers. One of the best features of this work was having the ability to support people from different companies and industries and help them (both people and companies) achieve their communications goals.This role meant managing content development and publications in numerous formats, including for conferences/tradeshows. I generated 8-10 content pieces per week that included blog posts. Additionally, the scope of work included producing newsletters, working with conference speakers, developing marketing copy, and generating messaging materials such as calendars and brochures.Along with hands-on business operational experience as an owner, I gained additional public speaking expertise from joining the Business Networking International (BNI).* Created on-site conference and tradeshow communications tool that ultimately delivered a new revenue stream; partnered with company to produce daily magazine and served as on-site chief writer / editor for for 4 magazine issues released daily. * Sparked 10% conference & session attendance growth by launching year-round monthly content-marketing-based newsletter, strengthening the brand of the annual event. * Spring-boarded organization’ entry into new business space through ghostwritten feature article for executive that ran in reputable trade magazine.

Washington D.C. Metro Area

At this organization, I stepped into a key role producing content directed by 4-5 organizational leaders that went into flagship newsletters, blog posts, speeches, white papers, magazines, external article placements, annual reports, press releases, marketing / educational collateral, policy positioning statements, web content, blogs, and official statements. I had the opportunity to help make a great industry, one good for America and the world, be seen as such, and the chance to present it as a nonpartisan winner good for business and environment. Some big takeaways from this position: learning the importance of finding the right messaging for a particular audience, figuring out how to use it effectively, and understanding how communicating in the right way can unify and support bipartisanship. It was incredible to be a part of the team that helped create the most stable policy environment in the history of the industry.* Led complete retooling and refresh of long-term association industry newsletter that had gotten stale and lost relevance; added interviews and analysis along with complete redesign of digital publication to be more contemporary. * Contributed to 20% attendance surge at conference educational sessions after developing pre-event magazine that built buzz and excitement; also added conference-related content into regular association newsletter. * Laid groundwork for passage of important wind energy tax credit by directly combating misinformation spread by issue opponents; produced new desktop “tent’-style flip booklet that put facts side-by-side with myths, flooded industry with booklet at annual conference and trade show, and mailed out to members as key speaking points to elected officials. * Created partisan-tailored language for informational brochure that won support for passage of longest-ever extension of tax credits; followed focus groups to learn hot buttons to recraft messaging used in lobbying efforts.

Ba, English

Activities and Societies: • Member and former Chapter President, Sigma Tau Delta English Honor Society- President, Sigma Tau Delta English.

Teaching Certification, English