Carl Nadig Email & Phone Number

• Spearheads various aspects of Beacon Funding's digital marketing efforts to enhance online presence and drive business growth.• Digital Marketing Strategy: Contributes to the development and execution of comprehensive digital marketing strategies aligned with business objectives. Identifies new opportunities for growth and expansion in the digital space.• Website Analytics: Tracks website performance, user behavior, and traffic sources. Identifies areas for improvement and implements… Show more • Spearheads various aspects of Beacon Funding's digital marketing efforts to enhance online presence and drive business growth.• Digital Marketing Strategy: Contributes to the development and execution of comprehensive digital marketing strategies aligned with business objectives. Identifies new opportunities for growth and expansion in the digital space.• Website Analytics: Tracks website performance, user behavior, and traffic sources. Identifies areas for improvement and implements strategies to enhance user experience and drive conversions.• Digital Marketing Reporting: Analyzes and reports on key metrics, including website traffic, conversion rates, email engagement, and campaign performance. Provides actionable insights to optimize marketing strategies and improve ROI.• A/B Testing: Develops and executes A/B tests to optimize website elements, landing pages, and email campaigns. Analyzes test results to identify winning variations and inform future marketing initiatives.• Blog Curation: Oversees the creation of blog content that educates, engages, and resonates with target audience. Develops a content calendar, supervises content created by other writers, conducts keyword research, and monitors industry trends to inform blog topics and themes.• Email Marketing: Plans, executes, and optimizes email marketing campaigns to nurture leads, drive engagement, and promote company offerings. Segments email lists, personalizes messaging, and tracks campaign performance to maximize effectiveness.• Website Optimization: Works closely with content creators for search engines and user engagement. Implements SEO best practices and keyword strategies to improve organic visibility and drive traffic. Show less

Northbrook, Illinois, United States

• Collaborates with Creative Director, subject-matter experts, and decision makers to create omnichannel content.• 49% boost in site’s average Google position in 12-month period.• 110% growth in site’s organic traffic.• 200% growth of site’s keyword portfolio on the first page of Google Search.• Increased site’s non-branded keyword profile above 85%.• Identifies and addresses technical SEO issues, such as site architecture, internal linking, and on-page optimization… Show more • Collaborates with Creative Director, subject-matter experts, and decision makers to create omnichannel content.• 49% boost in site’s average Google position in 12-month period.• 110% growth in site’s organic traffic.• 200% growth of site’s keyword portfolio on the first page of Google Search.• Increased site’s non-branded keyword profile above 85%.• Identifies and addresses technical SEO issues, such as site architecture, internal linking, and on-page optimization, resulting in improved crawlability, indexation, and overall site performance.• Analyzes strengths, weaknesses, opportunities, and threats using custom reports and dashboards to turn insights into strategic actions.• Monitors and analyzes website analytics, including traffic, user behavior, and conversion rates, identifying valuable opportunities for optimization and improvement.• Attributes won deals to content that converted leads into customers.• Stays informed of UX/UI best practices that impact SEO.• Engineered dynamic AI prompt tool with OpenAI’s API.• Provides regular reports and presentations on SEO performance, insights, and recommendations. Show less

Chicago

• Provided inbound marketing solutions with HubSpot.• Identified gaps, opportunities, takeaways, and other insights for clients.• Wrote conversion-optimized web copy for B2B blogs.

• Created communications strategy for company’s rebrand, establishing online identity, and invigorating company’s culture.• Executed best-in-class inbound initiatives while tracking performance KPIs with custom-built tools.• Wrote creative web content with SEO research to acquire 284 total keywords and 1.1K backlinks in a 56 month period.• 3x company’s social media following and email newsletter audience.• Crafted company’s primary messaging for email campaigns (2,000+… Show more • Created communications strategy for company’s rebrand, establishing online identity, and invigorating company’s culture.• Executed best-in-class inbound initiatives while tracking performance KPIs with custom-built tools.• Wrote creative web content with SEO research to acquire 284 total keywords and 1.1K backlinks in a 56 month period.• 3x company’s social media following and email newsletter audience.• Crafted company’s primary messaging for email campaigns (2,000+ contacts/mo), social media, and website copy.• Automated CRM data for customer service team with APIs and webhooks.• Redesigned company’s annual conference minisite.• Administered two CMSes simultaneously (Drupal & WordPress).• Coordinated five annual trade shows and conferences throughout the USA, including Salt Lake City, Chicago, and Greensboro, NC. Show less

• Hired, directed, and mentored up to ten staff writers on writing techniques and AP style.• Brainstormed article ideas with my writing team, editing content under tight daily deadlines.• Collaborated with others to write 50+ articles on local art culture and interviews with touring musicians and authors.

• Created the publication’s first digital issue.• Cataloged publication’s history since 1939 with OCR software & digitally transformed publication by creating online archive.• Led my editorial staff through magazine’s content review, proofreading, editing, layout design, and budget phases.• Negotiated printing costs of two issues between financier and publisher.

Greater Chicago Area

• Wrote web copy for the agency's blog on SEO, business reputation management, and social media engagement.