Carl Neale Email and Phone Number

• Directed and managed marketing activities and policies to promote products and services in 218 stores across the UK and Ireland, encouraging best practice and brand guidelines. • Developed marketing plans for all new, relocated, refurbished or special format stores online and offline, creating a pleasant omni-channel experience.• Initiated market research studies and analysed findings to enhance customer journey.• Worked with the communications team to drive internal promotion of company programmes, initiatives, guiding principles and mission throughout the UK and Far East. • Coordinated and participated in promotional activities and trade shows, increasing both sales and brand awareness. • Preserved brand integrity by monitoring the consistency and quality of our marketing content, whilst undergoing a full re-brand transformation. • Developed and implemented campaigns for email, online advertising, search engines and direct mail, ensuring customer receives a true omni-channel experience. • Created effective messaging using language, graphics and marketing collateral for instore, online and social media. • Co-ordinated an average of ten press releases and media advisories each month for event announcements and public relations efforts.• Completion of legal documents for venue hire, site management, risk assessments and utility suppliers within the national event budget.• Working alongside external agencies and contractors for PR and Brand Management and Merchandise to ultimately enhance customer experience.• Researched, sourced and introduced new on brand attributes including staff uniform and instore music to enhance customer experience and customer dwell time. • Organisiation of all internal exhibitions and conferences, including planning, venue management and event delivery with external event suppliers both in UK and Far East. • Full guest care and exhibitionist management throughout exhibitions and trade shows.

• Creation and delivery of a specific store business plan to drive customer engagement, colleague engagement, store compliance and commerciality, ensuring all agreed objectives in the plan are met.• Truly establish a customer comes first always culture that underpins all decision making.• Deliver a culture of engagement where colleagues understand our mission, our purpose and our values.• To exceed company sales targets while maintain controllable costs• Maintaining legal and operation compliance, maintaining the company procedures and working to best practice. • Ensuring the health and safety of our colleagues and customers is maintained always. • Exceeding business targets through customer focus, team engagement, commercial best practice and cost management. • To recruit staff members, and manage training internally and externally in the local area. • Maintaining brand standards whilst actively increasing sales by motivating staff and ensuring exceptional levels of customer service always.• Ongoing benchmarking, delivering constant awareness of competition and market patterns to be reviewed with senior management team on a regular basis.• Constantly awareness of financial figures and targets on a daily, weekly, monthly and annual basis.• Managing stock takes, deliveries, cashing up responsibilities.

• Assisting the Event Manager in their daily tasks and delivery of an evolving series of current and new events for Cancer Research UK• Completion of event plans, including venue design and management, course design and management and creating risk assessments• Providing a full traffic management plan to local authorities, emergency services and traffic management companies for planned road closures. • Identifying and maximising marketing opportunities to promote participation of over 24,500 and sponsorship target of £1.2m with local and national partners. • Planning and delivering promotional events and outdoor radio broadcasts with media partners such as U TV Media, Town & Country Broadcasting and This is Global Ltd. • Responding to enquiries from supporters, volunteers, media partners and suppliers, dealing with all legal processes and producing legal contracts. • Researching, developing and managing new business relationships on a local and national level. • Delivering a safe mass participation event by liaising with local council, local authorities and consultancy for local businesses and the community. • Delivery production tasks such as course design, multi-site design, traffic management, crowd management and control all within budget. • Recruit and manage volunteers online and at local advocacy events, researching grouped volunteers such as Air Cadets and Camp Staff.• Concept planning, development and implementation, including artist booking and liaison.• Research, trialed and implemented a social media strategy at a selection of event.• On the day management of a variety of team members from on the day volunteers through to National Event Managers at a range of CRUK events.