Carlo Bertolini Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana Area

Indianapolis, Indiana Area

Lead research and analysis of a range of public policy issues that affect client success to develop B2B and B2C marketing content. Create and manage strategic communications content and platforms, including surveys; print and digital advertising; blogs; press releases; white papers; video scripts; executive speeches, talking points, and presentations; email campaigns; product collateral; and internal communications/employee engagement. Analyze efficacy of various content and delivery methods, adjusting as needed to increase effectiveness in lead generation and penetration of content into new and existing customer segments. Provide technical writing as required in responses to RFPs and other highly regulated procurement processes that govern the municipal sourcing policies of public colleges and universities.

Indianapolis, Indiana Area

Planned comprehensive communications strategies to drive measurable improvement in engagement with internal and external stakeholders. Researched, developed, edited, and produced content for leadership to advance business development and reputational goals. Created content for corporate blog and social media platforms, press releases, marketing collateral, copywriting, advertising, case studies, business proposals, email campaigns, corporate website, newsletters, executive communications, and other vehicles. Provided executive counsel to proactively resolve challenges and maximize opportunities related to implementation of engagement strategies throughout the organization.

Indianapolis, Indiana Area

Responsible for developing and implementing strategic external communications and media relations plans on behalf of the Indianapolis Airport Authority (IAA). Developed and produced communications including: press releases, media advisories, marketing collateral, executive speeches, talking points, website content, industry presentations, newsletters, internal communications, social media, and other items. Led all media relations, serving as official spokesperson and public information officer. Managed media inquiries 24/7, including crisis communications related to aircraft emergencies and other incidents involving deployment of airport police and fire responders. Proactively contacted local, trade, and national media in strategic support of public information campaigns, airport events, new services, marketing initiatives, and business development opportunities. Regularly liaised with counterparts at privately held business partners as well as with various public agencies and governmental entities on joint initiatives. Oversaw outside service providers to ensure materials were high-quality, met budgets, and delivered in a timely fashion. Represented the IAA at industry events. Lead customer service team and organization’s proactive and reactive customer relations strategies.

Indianapolis, Indiana Area

Managed strategic communications planning and execution in support of both internal and external company communications efforts for one of the largest regional airline companies in the world, which operated 1,600 daily flights to more than 120 cities and produced annual revenues of $3 billion. Developed and wrote executive speeches, position papers and other official communications for Republic Airways CEO and Regional Airline Association (RAA) Chairman to advance company and industry public relations goals. Produced, photographed, developed, and wrote newsletters, Intranet content and other communications for the company’s 11,000 employees. Conducted media interviews with local, trade and national media as official company spokesperson. Successfully pitched media to garner earned media mention of Republic Airways and its subsidiary Frontier Airlines and to position its executives as recognized thought leaders within the industry. Developed, managed and maintained crisis communications plans and their integration with multiple airline business partners.

Cincinnati, Ohio Area

Communications Manager – March 2006 through February 2007Supported Kroger’s strategic plan to increase alignment of associates with the company’s vision, goals, strategies and values by delivering consistent, effective labor communications that positioned the company as the preferred source of timely, accurate information. Produced communications materials that used a broad array of channels, including Web sites, face-to-face interaction, print and video, targeted at the company’s 300,000 employees in 31 states. Worked closely with senior management and division leadership to create labor communications plans and products that ensured high-quality, effective delivery of key messages and facts supporting Kroger’s negotiations goals and strategies. Supported media relations for retail divisions during negotiations. Key accomplishments• Improved employee perception of company by developing and producing a quarterly employee newsletter timed with earnings releases at the Kroger Co. specifically to counter union distortions about profitability and how the company reinvests its revenue. • Drove a positive employee ratification vote through the planning and execution of “campaign-style” communications pieces during labor negotiations with the UFCW union to ensure the company’s story was heard by employees.

Phoenix, Arizona Area

Conducted daily interviews with local and national media as official company spokesperson, working closely with all areas of the organization. Maintained positive working relationships with key media. Drafted CEO messaging, press releases, editorial and shareholder letters, and other official company communications. Created talking points, corporate speeches, fact sheets, and other internal communications messaging. Coordinated and directed proactive media events, such as new-city openings, working closely with marketing team to support a consistent companywide message. Served as member of crisis response team. Key accomplishments• Cultivated and maintained relationships with important members of the national media before, during and after the merger between America West and US Airways, driving positive media coverage of the merger, including in US Airways-dominated markets, where perceptions were significantly biased against the incumbent company.• Increased public and media awareness and interest surrounding the initiation of new service routes at America West/US Airways by planning and directing press conferences and innovative marketing events, resulting in robust media and customer turnout.• Developed, created and produced additional ways of communicating key company messages – particularly relating to public and employee perception of the America West/US Airways merger – including the monthly CEO letter in the airline’s inflight magazine, guest newspaper editorials and internal communications pieces.• Improved America West/US Airways relations with key members of local ALPA and AFA union leadership by working directly with them on projects of common interest and serving as a liaison between them and senior management.• Managed the transition of inflight magazine publishing from the incumbent America West publisher to the US Airways legacy publisher, resulting in improved layout and content and increased ad sales

Dallas/Fort Worth Area

After beginning as a reservations agent in the Cincinnati office, was repeatedly promoted, initially to sales positions in New York hen ultimately to corporate communications positions at the company’s global headquarters in Fort Worth, Texas. Wrote press releases and internal communications content. Conducted daily local and national media interviews. Arranged, managed and attended familiarization trips with key media personnel. Prepared strategic talking points and media responses. Researched and created reports of high-level data and competitive marketing information. Managed complex state and federal government inquiries, providing official company responses to local, state and federal legislators. Key accomplishments• Part of team that managed American Airlines reputation during some of the most difficult moments in its history, including its near-bankruptcy filing in 2002 and in the aftermath of the downsizing of its St. Louis Hub, by fostering productive and positive relationships with key media. • Increased public and media awareness and interest in select international routes by partnering with elite local hotels and organizing familiarization trips for key media that resulted in positive destination stories.• Was a top producer in increasing and preserving sales at top-tier agency and corporate accounts throughout American Airlines by planning and executing actions in response to issues that threatened client relationships. Wrote follow up responses on behalf of senior management to select clients in order to preserve and increase revenue from these key accounts. • Improved American Airlines’ public standing by researching, creating and delivering official company responses to local, state and federal governmental inquiries, including states attorneys general, the Better Business Bureau, the Department of Transportation and members of the U.S. and states’ legislatures, working with these various offices to close or dismiss cases.