Carlos Arroyo Email and Phone Number

Own relationship with 42 US-based and 64 Central America and Caribbean-based clients and strive to execute 10-15 Product introductions/demos to potential customers/ month, securing at least 3 new clients/month. • Develop an intensive market assessment, entry strategy, and sales plan for each prospect in Mexico and Central America, conducting virtual meetings to grow international footprint to 20%+ of sales within 24 months. • Design and implement country-specific field technical training plan that deepens basic mechanical knowledge to drive consistent operations, increase satisfaction scores by 76%, and response time of field techs by 62%. • Reimagine technical and commercial visitation due to the COVID-19 pandemic, delivering a new system of virtual presentations and digital collateral customized for client and product group, generating $770,00 in sales. • Build and maintain advanced spreadsheets and CRM applications to manage workflow and facilitate ~5 weekly meetings with 2+ clients and management teams to report on KPIs and ensure transparency into progress or risks.

Managed portfolio of 150+ active clients, conducting weekly visitations to 50+ restaurants, local and chain supermarkets to sell Ethnic food products from Trinidad and Tobago. Averaged 85 % conversion rate and sales of 120-130% over plan. • Reengineered visitation route strategy to organize by days and zones to optimize time, reduce vendors from 5 to 3, Effectively served 600+ clients, and optimize sales by 75%.• Identified sales opportunities, cold-called and acted on leads to set up sales appointments and secured 45 new customers in 6 months due to outstanding customer service and communicating a meaningful value proposition. • Initiated product demonstrations at 5 trade shows/year. Introduced new food products and merchandise from the Caribbean in supermarket chains, resulting in new, repeat, and referral business valued at $2,700,00/year.

Primary contact to senior-most execs and all workstreams. Responsible for quick identification and mitigation of risks and issues to ensure on-time and under-budget implementation of 2+ simultaneous projects.• Collaborated with call center partner and mined existing databases to design and develop a mass-hire strategy. Enabled sourcing, recruitment, and onboarding of 35K qualified candidates to support a 3-month election project. • Oversaw each phase of preparation, consolidation, and review of project plans, multi-million-dollar budgets, communication plans, and Purchase Order management. • Administered proposals, bids, quotations, RFP responses. Established project priorities and due dates to ensure all proposal deadlines were met and the most appropriate providers selected.

Led market development in the US, Canada, and Central America, driving the application and introduction of raw materials in Paint, detergents, toothpaste, sausages, ice cream, juices sectors for a bakery and food raw material factory. • Developed project plan and change management strategy to expand capability from food raw materials trading to manufacturing company in 24 months. Accelerated penetration to 22% and sustained 5-6% growth y-o-y. • Deepened technical knowledge of products, markets, competition, and customers to provide advice on products, applications, and formulas and enabled 6 new products brought to market during tenure.• Constructed personal relationships with clients to effectively translate technical recommendations and align solutions with current and future needs. Efforts maximized results and achieved better product performance.

° Sales and Product benchmarking.° Generated leads for possible sales, follow-up-sales activities, keep record of market data, negotiate prices, participate in tender process, record orders and prepared formal written proposal and quotes° Proactively drove sales activation through tradeshow participation, local, national and international sales calls and networking.° Supplied management with oral and written reports on customer needs, problems, interests, competitor's activities and potential for new products

° Develop the Strategic Marketing and Technology Staff.° Implement sales and services strategy), CRM activities and their maintenance, planning and implementation of market intelligence, sales (volume and value).° Design, develop and execute the training program for PC and Marine Key customers according to the detection of needs made through our team of marketing, sales and technical service based on the results of our biannual survey of customer satisfaction.