Carlos Bances Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

--Manage the streamlining and rationalization of existing processes, based on analysis, planning changes, managing changes and ongoing continuous improvement.-Overall responsibility for a team of senior and key account managers for the UK, IT & FR markets-Identify new and efficient opportunities for clients to increase advertiser growth with Connexity-Manage a team of account managers to constantly achieve performance in France, Italy, Germany, UK and Spain.-Identify key metrics to evaluate data both quantitatively and qualitatively.-Develop product pitch strategies that optimize the market potential. Provide the ultimate in client service by giving potential new customers the attention they need and deserve.-Develop scalable and leading-edge solutions for clients in order to maximize use of Connexity products (MarketPlace, Display, SEM, PLAs, Audience view, Audience loyalty, Site monetization).-Define priorities for sales and account management teams and optimization initiatives based on deep knowledge of the customer, and their key business issues.-Achieving clients’ targets and objectives by using data-driven analysis to benchmark against clients’ KPIs -Working closely with internal analytics and operational teams to provide great end to end service

London, United Kingdom

Intela was acquired in October 2013 by Zeta Interactive. Zeta Interactive is a Big Data-Driven Marketing and CRM company that integrates data, technology and marketing services to help leading brands acquire, grow and retain customers. The company’s set of data, email, display, social, search and mobile solutions are used globally by various Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City with offices in Tampa, FL, London, Bristol, UK and Hyderabad, India.

London

- Serve as primary relationship manager for over 20 affiliate and brand clients, representing over 30% of the company's annual revenue in Email marketing. -Optimize profitability by analyzing the quality and performance of email campaigns worth €150,000 monthly revenue - Detect trends and behaviors of consumers based on response and provide advice on content & design changes to increase overall ROI - Identify opportunities for operational improvements which yield an increase in client retention and revenue within Intela and/or an increase in internal efficiencies and effectiveness.- Responsible for the development and management of global and/or regional Joint Business Plans across various products and services, countries, and channels, working in partnership with local Account Executives and regional/global team members.

New York

-Deliver upon core business Key Performance Indicators (KPIs) – specifically business growth, activity and forecasting control.- Recruited and maintained performance of Nielsen’s TV and online panelists at 90%.- Trained new personnel on Nielsen software and company procedures.- Identified opportunities for operational improvements within the sales team which yield an increase in internal processes and execution efficiency.- Demonstrated strong working knowledge of the Nielsen TV AND net ratings Ratings sample operations and cooperate on the enhancement of the existing knowledge base. - Designed and prepared teaching aids, course materials, final assessments and skill evaluations.- Led the implementation of the new test National People Meter technology by designing the recruitment strategy of the panel.

New York

- Tested and implemented new program features to help on product releases and system enhancements.- Established and maintained relationships with key clients to improve the service provided and guaranteed their recurrent business.- Increased the technical support service area in the Latin market to Mexico and LATAM - Actively used CRM tools to track and manage all client communications including transactions, technological service issues and research requests.

New York

• Worked in partnership with sales department to develop and execute promotional opportunities, to increase revenue and drive client satisfaction. • Partnered with external vendors to better develop promotional events and concerts appearances• On-site appearance organization and directing of resource allocation