Carlos Cuellar Email & Phone Number

Ciudad De México, México

Ciudad De México, México

• Establish long-term plans and strategies for all Business Units (5). Management of the company's OP. Relationship with key stakeholders in the health ecosystem. Develop new business models, structure and alliances. Leading a team of 40 people.• Design and implement a go to market and pricing strategy, portfolio optimization, becoming the most profitable entity in the Latin American region for two consecutive years.• Analyze market needs, determine differentiators and added values that allowed a cumulative growth of 30%• Go from the 4th to the 2nd entity in terms of income among the Latin American region.• Develop a new innovative model, creating the consulting team applied to the business, being recognized by the corporate• Lead Organizational Change (Change Management), allowing a new organizational culture, which resulted in the Great Place to Work Certification (2021,2022 and 2023)

• Development of business strategies and coordination of their execution for 7 countries• Main contact with key clients such as government sector hospitals (+6), generating strategic initiatives to boost sales • Management of P & L (10M USD), ensuring the maximization of the resources for the growth of the business unit as well as the highest profitability in the region • Ambassador of the company in all the forums related to Endoscopy mainly with the key players (stakeholders) of the health ecosystem, to represent the interests of the company • Directing and developing a team 25 people with 5 direct reports at multiregional level

• Design and implement annual and long-term strategies for the 7 countries in the region with a high focus on increasing profits, achieving accumulated growth of 33% in the period and taking the division from 5th to 2nd place in terms of profits in 2 years.• Accelerated sales growth, being the region with the highest growth in the world for two consecutive years.• Lead the acquisition of a company (men's health), managing to integrate it and achieve an increase in profitability, through ensuring regulatory issues, talent selection with a new profile, portfolio definition and launch for Mexico and Central America.• Develop a unique model in the world for the company, offering integration of services to the private sector, both equipment, consumables, third-party products as well as human resources.• Lead and develop talent by promoting it both locally and exporting talent at a corporate level.• Identify new businesses within the region in particular for the women's health portfolio in the public sector in Mexico through the creation of new tenders focused on the acquisition of said products.• Successful Portfolio integration and Launch of Pelvic Health (Men´s and Women´s Health) being #1 in Mexico in MS% • 1st Digital Strategy for Men´s Health in Mexico.

• • Define the sales plan and its execution for the business units and assigned territories.o Interventional Cardiology / Electrophysiology / Peripheral Vascular – Oncology / Neurovascular / Heart Rhythm / Endoscopy and Urology.• Responsible for the channel strategy for each business unit in each of the territories.• Selection of Go To Market strategy for both the public and private sectors• Assurance of Execution of Plans and Strategies• Channel management. Implementation of shared risk and co-investment programs• Nationally responsible for the Peripheral Vascular line, in charge of ensuring the results of launches and new products.• Collaboration at LATAM level as regional trainer in Peripheral Vascular and Neurovascular• Multi-franchise pilot model in ISSEMYM• IMSS – CMNO Contract for Interventional Cardiology 2009-2010• Leader in market share in the National Institute of Neurology for the Neurovascular line• Award Manager of the Year

Interlomas, México, México

Ciudad De México

Green Belt Lean Six Sigma

Maestría Dirección De Empresas (Mba)

International Finance And Capital Markets

Desarrollo Ejecutivo

Leading Innovative Change

Diplomatura, Small/Companion Animal Surgery And Medicine

Medico Veterinario Zootecnista, Ciencias Veterinarias Y Biomédicas