Carlos Hernandez

Carlos Hernandez Email and Phone Number

Owner, Designer and Craftman @ Ashburn, VA, US
Ashburn, VA, US
Carlos Hernandez's Location
Ashburn, Virginia, United States, United States
Carlos Hernandez's Contact Details

Carlos Hernandez personal email

n/a

Carlos Hernandez phone numbers

About Carlos Hernandez

Results-focused, versatile and bilingual (Spanish/English) professional with over 25 years of progressive experience in project management, sales and customer service to drive business growth and profitability objectives. Proven ability to manage key account relationships and successfully implement and oversee large-scale projects. Strong knowledge in category management, 3D renders development and pre production inspection process. Detail-oriented, excellent communication skills, problem-solving capabilities and a proven ability to lead cross-functional teams. Recognized as both a dynamic team leader and vital contributor in collaborative settings; both onsite and remote.

Carlos Hernandez's Current Company Details
Go Custom LLC

Go Custom Llc

Owner, Designer and Craftman
Ashburn, VA, US
Carlos Hernandez Work Experience Details
  • Go Custom Llc
    Owner, Designer And Craftman
    Go Custom Llc
    Ashburn, Va, Us
  • Go Custom Llc
    Owner, Designer & Craftman
    Go Custom Llc Sep 2016 - Present
    Ashburn Va
    Specialize in the design and construction of custom made, fine and modern hardwood furniture. With a professional background in Trade Marketing and Point-Of-Sale display designs and developments, I bring effective solutions and creativity into all custom-made furniture pieces ensuring they are functional, durable and meet client standards. To ease the client’s decision process, I create and present 3D SketchUp photorealistic renderings to demonstrate how the final product would look like. Experience designing and building functional and durable furniture for commercial use. Experience educating customers in the selection of hardwoods and exotic woods, furniture design and installation, and answer questions or concerns. Develop business relationships with materials suppliers, contractors and clients. Manage production schedule as well as purchasing and shipping logistics. Implemented safety procedures at the shop and set up, operate and maintain woodworking machinery and tools. Develop marketing strategies, including social media, to increase sales and build brand awareness. Professional power tool user with vast product knowledge and experience.
  • Freddy And Son
    Production Manager
    Freddy And Son Nov 2022 - Sep 2023
    Manassas, Virginia, United States
    Led, motivated, and managed cross-functional teams, including contractors, subcontractors, and internal staff. Fostered a collaborative and results-driven team environment. Managed the Production Department and supervised internal staff responsible for the coordination of material deliveries and the scheduling of subcontractors to complete each project as scheduled. Established department’s goalsettings, measured performance, hired personnel, and launched and monitored daily departmental activities. Served as a member of the company leadership team, participated in weekly meetings, provided key performance data, identified issues and recommended solutions.
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  • Prince William Home Improvement
    Pre-Production Inspector
    Prince William Home Improvement Mar 2019 - Oct 2022
    Woodbridge, Virginia, United States
    Responsible for job site pre-production inspection process for the construction of Decks, Paver Patios and Enclosures. Ensured projects are in compliance with county and state residential building code for outdoor living construction. Collaborated with outdoor living designers and managers to identify problems, clarify any conflicts on drawings, and find solutions to their designs and proposals. Handled customers’ concerns and reported them to the Pre-Production Team. Reported any conditions that may be an issue to the installer.
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  • Mondelēz International
    Perfect Store Manager Caribbean
    Mondelēz International Jan 2015 - Aug 2016
    Miami/Fort Lauderdale Area
    Served as the project lead for the implementation of Mondelēz global sales strategy “Perfect Store” in the Caribbean Region (Puerto Rico, Dominican Republic, and West Indies) translating global initiatives into executable and measurable actions to assigned territories. Assigned categories included: biscuits, confections and powder beverage. Ensured 5P’s retail strategy was implemented, in alignment with shopper knowledge and business analytics, to build consumer loyalty, increase consumer traffic, grow sales, and remain competitive. Advised regional teams and managers on Perfect Store initiatives and achievements.
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  • Mondelēz International
    Trade Marketing Manager Caribbean
    Mondelēz International Jun 2013 - Dec 2014
    San Juan, Puerto Rico
    Developed and implemented regional category management strategies for assigned categories (biscuits, confections and powder beverage) aligned with corporate vision in the Caribbean Region (Puerto Rico, Dominican Republic and West Indies). Successfully managed a $1.3 million budget, ensuring maximum effectiveness and efficiency of trade spending and its strategic alignment. Developed customer trade plans in collaboration with marketing and sales managers teams to continually refine and improve business performance through analyses and insights. Achieved business Point-of-Sales solutions goals, deliveries and implementations for all categories in assigned territories improving sales and business profitability.
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  • Mondelēz International
    Cat Man & Trade Development Manager
    Mondelēz International Oct 2012 - Jun 2013
    San Juan, Puerto Rico
    Implemented effective category management strategies for all three Mondelēz International business units (confectionary, biscuit and powder beverages products) in Puerto Rico. Successfully managed a $1.3 million budget, ensuring maximum effectiveness and efficiency of trade spending and its strategic alignment. Managed and developed the Category Management staff. Advised marketing and sales managers on category management strategies, goals and initiatives. Leverage relationships with retailers, creating a collaborative approach to meet the needs of the business partner and shopper. Worked with Distributors to implement and ensure compliance of the annual trade and category management plan. Represented Mondelez at trade associations meetings, conventions and food industry events. Increased road to market presence by creating new exhibition displays. Created innovative displays to increase assortment and visibility at Hot Zone.
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  • Kraft Foods
    Catman And Trade Development Manager
    Kraft Foods Oct 2010 - Sep 2012
    San Juan, Puerto Rico
    Implemented effective category management strategies for all five Kraft Foods business units (confectionary, biscuit, powder beverages, dairies, and Oscar Mayer products). Created and developed trade marketing strategies to influence Shoppers’ decisions at shelf. Successfully managed a $1.9 million budget, ensuring maximum effectiveness and efficiency of trade spending and its strategic alignment. Managed a team that was responsible for all Kraft categories strategies & POG’s.
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  • Cadbury Adams
    Trade Marketing Manager
    Cadbury Adams Jan 2006 - Oct 2010
    San Juan, Puerto Rico
    Developed and implemented category strategies and trade promotions for all Adams portfolios (Chewing Gums & Mint). Designed innovative LCD product exhibition displays for 7 Eleven and other C Stores, increasing profits and bolster growth. Category Captain for Wal-Mart, K-mart and other national major accounts. Analyzed and made recommendations based on market data to anticipate competition and industry trends. Based on data analysis, implemented new category directions to maximize revenue opportunities. Analyzed specific account information to develop category planograms and product assortments. Created strategic planning, coordination and implementation of planograms base on each client strategic needs. Implemented strategies led to a sales growth of over 25%.
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  • Pfizer
    Category Manager & Key Account Manager
    Pfizer May 2002 - Dec 2005
    San Juan, Puerto Rico
    Created and implemented effective category strategies for Pfizer Adams products (Chewing Gums & Mint) in Puerto Rico. Occasionally, as requested, also managed the category for Dominican Republic and West Indies markets. Successfully managed large national accounts and always achieved and exceeded annual sales quotas. Category analysis by sales, movement and profit to meet distributor and client sales objectives. Planned, coordinated and implemented strategic planograms in wholesalers, chain supermarkets, independent and convenience stores. Proactive to technology changes by constantly upgrading all software and hardware to keep the department and clients ahead of competition. Digitized images of products to be placed on Internet, shoppers, handouts, POP material, new product presentation sheets and presentation templates. Established new sales and presentation tools for the salesforce, such as sales information sheet which includes barcode, product image and product information, to improve sales and accelerate the receiving process. Implemented and created the Adams Fact brochure, which equip the salesforce with the latest market information and data regarding our brand and the competition. Successfully developed strategic business relationships with assigned accounts to build profitable and mutually beneficial relationships, repeatedly securing competitive contracts. Identified, reported, and developed new business opportunities in the territory.
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  • V. Suarez & Co.
    Category Manager
    V. Suarez & Co. Jun 2000 - Apr 2002
    San Juan, Puerto Rico
    Worked for the leading consumer products distributor in Puerto Rico, successfully establishing and managing the Category Management and Sales Technology Department. Recruited highly qualified staff to assist both Sales and Marketing Departments. Developed and implemented category management initiatives for all V. Suarez divisions (Beverage, Provision and Matco). Category analysis by sales, movement and profit to meet distributor and client sales objectives. Strategically planned, coordinated and implemented settings in wholesalers, chain, convenience and independent stores. Trained all new employees of the Category Management and Sales Technology Department on planograms logistics, implementation and interpretation. Implemented and created a Sales Technology system for the Warehouse cross-docking delivery that significantly accelerated the receiving process of our clients.
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  • V. Suarez & Co.
    Merchandising Specialist & Setting Coordinator
    V. Suarez & Co. Nov 1996 - Jun 2000
    San Juan, Puerto Rico
    Analyzed and implemented planograms to maximize sales and successfully meet sales and marketing objectives for all Beverage Division products. Responsible of allocating space for new products, new categories, and relocation of existing products based on analysis of clients’ data and sales objectives.
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  • V. Suarez & Co.
    Merchandiser
    V. Suarez & Co. Jan 1995 - Nov 1996
    San Juan, Puerto Rico
    Responsible of product and POP material refill and display in gondolas for the main supermarket chains and major independent stores. Successfully served Metro/ Northeastern territory with over 300 alcoholic and non-alcoholic beverage products.
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  • San Juan Promotions, Inc
    Special Events Promoter
    San Juan Promotions, Inc Jun 1992 - Jan 1995
    San Juan, Puerto Rico
    Managed aggressive hands-on promotional efforts that successfully brought Coors Light from 4th to 1st in its category. Lead the signage of press conferences, concerts and on-premise Special Events. Distributed and placed POP material in bars, pubs, C stores and mini markets. Supervised all promotion models and push girls responsible of exhibiting all V. Suárez beverage products brands in different commercials.

Carlos Hernandez Skills

Marketing Management Key Account Development Key Account Management Retail Account Management Sales Market Planning Forecasting Market Research Negotiation Pop Displays Merchandising Strategic Planning Sales Management Fmcg Pop Design Customer Insight Trade Marketing Marketing Pricing Strategy Trade Development Shopper Marketing Management Retail Category Management Product Development Marketing Strategy Brand Management Consumer Products Pricing

Carlos Hernandez Education Details

  • Universidad Interamericana De Puerto Rico
    Universidad Interamericana De Puerto Rico
    Cum Laude

Frequently Asked Questions about Carlos Hernandez

What company does Carlos Hernandez work for?

Carlos Hernandez works for Go Custom Llc

What is Carlos Hernandez's role at the current company?

Carlos Hernandez's current role is Owner, Designer and Craftman.

What is Carlos Hernandez's email address?

Carlos Hernandez's email address is ch****@****ent.com

What is Carlos Hernandez's direct phone number?

Carlos Hernandez's direct phone number is +178771*****

What schools did Carlos Hernandez attend?

Carlos Hernandez attended Universidad Interamericana De Puerto Rico.

What skills is Carlos Hernandez known for?

Carlos Hernandez has skills like Marketing Management, Key Account Development, Key Account Management, Retail, Account Management, Sales, Market Planning, Forecasting, Market Research, Negotiation, Pop Displays, Merchandising.

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