Carlos Lader Email & Phone Number

State Of Paraná, Brazil

Porto Alegre, Rio Grande Do Sul, Brasil

- Developed and implemented content design processes, establishing the foundation for the discipline at TownSq;- Educated teams on UX writing principles, fostering a user-centered content culture;- Adapted the brand's tone and voice for English, expanding its impact across various departments;- Created and maintained the Content Style Guide as an internal.

Porto Alegre, Rio Grande Do Sul, Brasil

Curitiba, Brazil

- Created FAQ content;- Planned, implemented and conducted workshops;- Defined standard tone and voice practices with the team;- Structured information architecture for the product;- Created a writing and style guide, terminology glossary and documented the project and the design components;- Conducted user research;

Curitiba, Brazil

- Achieved impactful results on content creation for email marketings, newsletters, blog posts and other digital formats;- Created content for social media campaigns for several clients (between 8 and 10 accounts).- Maintained good practices of UX Writing for landing pages;- A/B tested content on landing pages;- Wrote compeling copy for campaigns, offers.

Curitiba, Brazil

- Created content for email marketing, social media, newsletter, blogs, and other digital formats;- Created copy for landing pages, product pages, and other sales-oriented materials;- Reviewed produced content;- Conducted benchmarks and keywords research (among other methods for market analysis and research);- Crafted microcopy for the company's products.

Ux Writing

An intensive course of over 150 hours covering essential content to train a UX Writing professional. The course provides a solid.

Bachelor'S Degree, Journalism