Carlos Aguilera Email and Phone Number

• Creating sales and marketing budgets based on their ROI and customers trends.• Implementation of national and regional sales strategies.• New item introduction programs • Sales price strategy• Market trend analysis• Product distribution strategy• Category Management

• Category Management to develop national accounts including Distributors, Retailers, Food Service, C-Stores, Wholesalers and DSD’s.• Advice and support Category Managers.• Manage GDSN and WERCS platform.• Identifying sales growth opportunities utilizing ACNielsen and demographic information.• Category integration strategies, Hispanic items into main stream aisles.• POG, analysis and design per category.• Customer trends analysis to develop go-to-market strategies.• Negotiations with different buyers depending on the category.• Planning and executing sales and promotional strategies based on KPI.• Negotiation for new items or expanding distribution to increase category sales.• Data input into web based systems (HEB Supplier net, OAK, Demantec, SVHarbor) for new item setup and deals.• Supervising annual national sales strategies, promotions and budgets.• Managing 5 brokers (2 national & 3 regional) and supervising their merchandising team.• Implementing national strategy by region with the Territory Managers.• Sale and promote all Mexilink Brands.• Inventory control per customer.• Handling schedules for categories reviews, food shows, ads, deals, etc.• Fixing inventory problems • Assisting with logistic issues (short PO’s, date changes, etc.)

• Creating sales and marketing budgets based on their ROI and customers trends.• Responsible for brand positioning. • Implementation of national strategies at regional level.• Improving business relationships with specialized distributors and brokers in beauty industry. • Managing 2 specialized brokers.• Handling FDA and Customs requirements

• Manage more than 80 customers in 26 states.• Create regional go-to-market strategies.• Identified sales grow opportunities. • Create POG’s for customer’s depending on their markets• Evaluate new items and distribution to increase category sales.• Evaluate market analyses to determine sales budget accordingly.• Managing 4 subordinates.• Supervising 4 merchandisers (AZ, CO, NY & NJ)• Working with 9 brokers (2 national, 6 regional & 1 food service) and supervising their merchandising team.• Sale and promote all Mexilink Brands.• Data input in the printed forms of the customers.• Handling schedules for food shows, ads, deals, etc.