With over 17 years of experience in digital media, UX, and innovation, I specialize in driving digital transformation for businesses in the USA, Latin America, and Australia. My expertise spans across managing UX, product development, and digital strategy, making me a valuable partner for companies looking to excel in today’s competitive market.Holding advanced degrees in Innovation, Digital Marketing, E-commerce, and Digital Product Design, I bring a strategic, creative, and innovative mindset to every project. I have successfully led high-impact initiatives in strategic analysis, user research, UX design, and digital product development, ensuring that every solution is both user-centric and results-driven.My background includes leading large-scale projects and campaigns for global giants like Colgate-Palmolive, Coca-Cola, McCormick, Nestlé, and Mattel while working with top agencies such as VML, JWT, Wunderman, G2, and McCann. As a co-founder of UZER, a leading UX and Innovation agency in LATAM with a remarkable 95% NPS, I am dedicated to helping businesses across the region elevate their digital experiences.I also bring extensive consulting experience in innovation, user experience (UX), and digital marketing, leveraging methodologies such as Design Thinking, Lean UX, Canvas Business Model, Lean Startup, and Lego Serious Play. As a recognized speaker at Colombia’s premier eCommerce events, I am passionate about sharing insights and driving industry growth.Let’s connect and explore how we can collaborate to create exceptional digital experiences that resonate with your audience and achieve your business goals.