Spearheading the acceleration of efforts of one of the most forward-looking venture builders in the CPG space. Building multiple growth platforms for the Mariposa group recently disrupted the Shelf-stable entrees RTE category with Casa Verde (www.eatcasaverde.com) ramping up to national distribution and positioning it to a multi-million market valuation. Multiple projects are in the pipeline with a potential of over half a billion dollars in growth in market value for the group.

Responsible for the product strategy execution and channel relationship development, specifically in the frozen food and food retail industries, as well as other commercial sectors, throughout North America and selected Latin American markets.

Lakewood Organic Juices is the leading organic juice brand in the natural and wellness category in the United States, and has an international presence in over 20 markets. Focus on portfolio optimization, operational efficiencies, and building hardworking and proactive teams in order to drive revenue growth. Key decision maker for branding, innovation, product development, and consumer marketing strategy. Leverage skills in agency management, pricing strategy, advertising, digital marketing, social media, and e-commerce. Overhauled Amazon and Shopify e-commerce platforms to maximize profitability and increase brand awareness. Established a data analytics system for sales productivity and marketing efficiency, allowing for progress and trend monitoring and measurement of key performance indicators in sales and marketing.

Lead a $70MM division of $600MM privately held global snack company.Grew market share, multiplied sales and delivered +13% growth y-o-y. 
Full P&L management and oversight of all functional areas including strategy, product development, integrated marketing, trade marketing, and sales.
 Leadership a team of 16+ sales, marketers and other cross-functional team members to deliver revenue and EBIT targets for portfolio. 
Set long term brand, portfolio, price strategy and trade activities.
 Build a winning brand platform and customer base, utilizing data analytics to understand consumer, shopper and trade diversity and needs. Developed a business strategy and established US operations creating three revenue streams -Mainstream, Hispanic, and Food Service.Evaluated and developed pricing strategies and competitive pricing data that supported optimization and achievement of sales goals

Rimax is a $100MM housewares and plastics manufacturer with an international presence in over 20 markets. As an International Business Development Manager, I expanded the company’s reach into emerging markets, creating a footprint in Latin American and Caribbean markets using unique marketing strategies. I proactively increased my breadth of knowledge of Latin American consumer products, trade channels, and markets, and used these insights to drive growth by creating unique strategies for each market. I collaborated across teams to innovate around marketing, cost, product, and supply chain.I received a merit-based promotion after two years of high performance to manage the company’s second-largest market, the U.S. Additionally, I established a company presence within Latin America and the Caribbean, delivering sales of over $2MM within the first two years, capturing new markets in Chile, Peru, Ecuador, Argentina, and Central America, and outpacing competition. I achieved $4MM in sales after seeing triple-digit sales growth in two years, and consistently exceeded sales targets.