LATAM Digital Marketing Leader for the Industrial Adhesives and Tapes Division and eCommerce Leader for the Safety and Industrial Business Group

Marketing Coordinator in the Safety and Industrial Business Group for the Personal Safety Division.I am in charge of the Respiratory Protection product lines. In charge of leading the design, implementation and execution of strategies in the following subjects, in Mexico, for the division:Share GainAccretive GrowthPricing StrategyPortfolio OptimizationNew Product Commercialization ProcessCustomer Journey Mapping and Content CreationDigital Communicationse-commerce strategyMarketing Automation

Marketing Coordinator in the Safety and Graphics Business Group for the Personal Safety Division.I was in charge of the Hearing Conservation, Welding and P&SA product lines. In charge of leading the design, implementation and execution of strategies in the following subjects for the division:Pricing StrategyPortfolio OptimizationNew Product Commercialization ProcessCustomer Journey Mapping and Content CreationDigital Communicationse-commerce strategyMarketing Automation

Trainee in Strategic Planning at the Marketing Excellence Department.-Design and implement pricing guidelines and tools for all of the company's business divisions.-Prepare and analyze economical and market information to use as input for the company's 5 year strategic plan.-Track and find improvement opportunities in 40+ marketing plans.-Develop and deliver targeted trainings to 50+ marketers. In areas such as: Pricing strategy, brand and communications, market insights and trends, and new product introduction.

I worked in the development of an app designed for the automatic download of economic data, from diverse internet sources, for financial risk analysis briefs.The project results were: -Reducing data download times in more than 80%.-And completely eliminating human errors in the data processing.