• Responsible for high performing retail distribution within North Florida in developing future leaders through mentoring, career pathing, and coaching. • Reviewing and forecasting retail performance through deep-dive reviews and retail focus meetings.• Appling new and innovative ways to grow the brand and to drive the performance of our Retail distribution.• Focused on sales strategies and tactics, including key initiatives in increased Retail performance, improving the Voice of the Customer quality scores, retailer training, and other transformation initiatives.

• Drive and manage assigned ERGs and Chapter growth. This involves aligning to DE&I strategy and adjusting best practices to fit the T-Mobile culture and Un-Carrier strategy at a local level. • Develop and implement process and governance controls. • Adopt and implement best in class/next in-class programs, processes, procedures, and tools. • Develop and implement key metrics, responsible for measuring the success of assigned ERGs/Chapters. • Work with local Inclusion Council leadership teams to ensure consistency within DE&I framework. • Meet virtually with ERG and Chapter leadership teams on a regular basis. • Determine appropriate metrics, budgets, ROE, reporting and accountability for assigned ERGs/chapters. • Develop relationships with stakeholders including Executive Sponsors, the managers of those who serve in the local sponsorship. • Inclusion Council and HRBP business functions in order to facilitate the success and development DE&I Engagement programs

• Responsible for sales, management, direction, and coordination for all indirect/third-party retail distribution channels in the local market.• Planned and implemented all necessary strategies and tactics for achieving unit sales objectives and profitability.• Coordinated and directed all training, co-op advertising, marketing, third-party compensation, and sales reporting.• Created all indirect/third-party retail distribution channel strategies and relationships for a strong market launch. Manage distribution and marketing functions to assure that the market sales and profit objectives are achieved. • Manage an indirect distribution network of independent dealers and company-owned stores, which can profitably produce ninety percent of planned subscriber acquisitions • Develop and maintain good relationships with local operations of national retailers and support their marketing activities • Create advertising and promotion campaigns, which will produce, within budget, the planned gross and net activations • Manage the development of effective media plans that maximizes the impact of available advertising funds • Integrate all marketing efforts into an effective marketing plan, which attains business plan objectives

• Increased market share by achieving, exceeding performance targets related to subscribers, revenue, churn, and subscriber acquisition cost at Dealer and National Retail locations.• Provided overall Retail Partner Sales Channel strategic direction and development, including staff management and team development to support all sales revenue generation and major account maintenance efforts. • Provided the sales management and support (business acumen) necessary to grow the channel’s business and achieve the projected unit and revenue growth and margins as defined by the company’s business plan and strategic goals. Achieve Key financial metric goals of Net Add Growth, Churn, ARPU and CPGA.• Developed and implemented quality business practices and processes as well as performance measurement tools. Ensured the personnel in the field have the proper tools and processes/programs to be successful.

• Developed and implemented business and action plans to meet/exceed sales goals and maximize sales targets, including gross activations, net activations, ARPU, CPGA, Churn and feature sales for Dealers, National Retailers, Prepaid Dealers, Direct Marketers and E-Commerce.• Assisted Vice President of Sales in creating district quarterly game plan forecast future performance and providing market reviews.• Hired, developed, motivated and managed the performance of Indirect Sales Representatives (ISRs) and Indirect Account Managers (IAMs) in assigned territory; provide training on selling skills, new products and/or promotions, changes in Indirect Channel policies and procedures, etc• Assisted IAMs in the development and implementation of key account business and action plans.• Implemented strategies that include growth and acquisition of new Dealer, National Retail and Wholesaler locations within the District.

• Lead local Indirect team in distribution and education of account and location-level personnel of programs and/or promotions initiated by either account or the Company. Ensure such programs are displayed according to Principal’s direction and agreement.• Created and executed monthly account plans to achieve all assigned sales goals and targets, including gross and net activations, feature sales, etc. Assist in the development and implementation of business and action plans to surpass goals and maximize sales within assigned accounts.• Provided assigned accounts with information on sales and productivity performance, changes to policies and procedures, market changes that will affect their business strategies, and new products and promotions.• Launched AT&T Wireless in Circuit City for the state of Florida. Responsible for the roll out of all training, communication and merchandise for all locations. Managed and worked with other Account Executives for a successful launch.

• Developed, implemented, and executed store/kiosk sales plan to include outbound lead generation and management of small/sponsorship business accounts.• Set appropriate individual performance standards for the store/kiosk staff in line with national standards, evaluate performance and provide coaching as needed.• Facilitated and participated in weekly staff training/educational sessions to increase knowledge, create high levels of motivation, and inspire team to achieve assigned performance targets.

• Provided training materials and design for AT&T American Transtech. Mostly designed for the AT&T Winback Program and McCaw Cellular One (AT&T Wireless).• Designed, developed, prepared and refined technical sales training curriculum, course materials, and programs for various classroom and other instructional environments or manage this activity via external providers. • Supervised Training Specialists in the instruction of individual trainees as well as whole classes of students in a variety of technical-based subject matter.• Planned and delivered training courses personally where necessary to augment that provided externally or internally by others. • Assessed relevant training needs for staff individuals and organization, in consultation with departmental heads, including assessment methods and measurement systems entailed.• Produced organizational strategy and met training and development needs, and managed training delivery, measurement and follow-up as necessary.